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When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to start? Email marketing is the tried and t ...
You know that sticking to a schedule is important for your business. It helps you get through your never-ending To Do list and keeps everything running smoothly. The same is true when it comes to your social media marketing. Creating a social media schedule is the best way to stay on top of your social media marketing.
As a small business, you don’t have a huge marketing budget. And traditional marketing tactics — like print marketing, TV and radio ads, and direct mail — can add up quickly. How can you reach new customers without breaking the bank? With newer online marketing channels, small businesses have never had more access to cost-effective, trackable marketing tools.
Almost $1 Trillion dollars are projected to be spent during the 2017 holiday season. Trillion. With a T. If your business isn’t taking advantage of the holiday season by sending out holiday-themed emails that drive sales, you’re leaving money on the table. If writing an effective holiday marketing email seems difficult, time-intensive, and stressful, use the following tips ...
Whether you’re a small business or nonprofit, you need to consider a solid video marketing strategy to grow your business. Recent research found that 33 percent of online activity is spent watching video, and marketers using video grew their revenue 49 percent faster than non-video users because people simply love video.
October is almost here. That means it’s time to take out the Halloween decorations, find pumpkin versions of your favorite coffee drink, and plan your business’s holiday promotions. It might seem early, but with almost all of the biggest shopping days of the year coming up in the next three months, there’s no such thing as being too prepared.
Holidays, already? If you’re the type that likes to plan ahead, absolutely. There’s no better time than now to start thinking about how you’ll take advantage of the biggest spending season of the year. Let’s make sure you get your piece of the holiday pie. Join us for a free webinar, How to Have Your Best Holiday Season Ever, for more tips on holiday email marketing.
When most of your focus is spent on keeping your business open, your marketing’s planning and scheduling can often fall behind. Luckily, Constant Contact has just made it easier than ever to plan out your marketing emails. Introducing the official Constant Contact Marketing Calendar. The marketing calendar provides you with a monthly campaign view that makes planning, crea ...
You’ve probably heard that social media can help get more people to your website. But are you still struggling to crack the code on how to increase website traffic through social media? At HostGator, we’ve found a mix of tactics to drive traffic to our website and blog on a daily basis. Below, we’ve compiled five effective ways you can get your social media channels to drive more visits. 1.
When push comes to shove, you can’t afford to spend time on anything that doesn’t directly benefit your bottom line and grow your business. This is why many businesses don’t invest much time in their social media strategies. But the truth is that social media can help you grow your business, and you should be active on social media despite the challenges of quantifying its impact.
Is your website bounce rate too high? Are you struggling to engage readers on your blog? Well, you’re not alone. According to a study done by Jacob Nielsen, the average website visitor is likely to only read about 20 percent of the text on a web page or a blog post. Most of us get bombarded with content everywhere we go. We’re no strangers to click-bait blog posts with useless information.
You’ve set up a Facebook Page for your business. Now what? How can you start to promote your new Facebook Page and get your fans to start engaging with you? To start connecting with current and potential customers on your Facebook Page, there are a few things you need to do first to get the word out. Here are six ways to promote your new page: 1.
With ecommerce sales expected to increase 23.2 percent in 2017, it’s no secret that consumers are making more and more purchases online. Is your business driving the online sales you’d like? To turn your online store into a business-boosting channel, you need to do more than just set up your store. You need to market your online store and increase sales with targeted sales emails.
Ready for your scary stat of the day? 80 percent of marketers struggle to demonstrate the effectiveness of their marketing spending, campaigns, and activities. How is this possible? You’ve probably heard the marketing mantra: If you’re not measuring, you’re not marketing. But let’s be honest. You’re busy trying to complete work for existing clients, reach new clients, and s ...
Holly Furgason is motivated by many things, but comfort isn’t one of them. As the owner of Blue Sparrow Pilates, Holly has learned how to overcome major challenges — from dissolving a business partnership to weathering a major financial crisis. Listen as she shares what it takes to keep a business running for over a decade and how to build a loyal audience.
You’ve populated your blog with a series of incredible, high-quality articles. Days turn into weeks, weeks turn into months — but you still don’t have many people reading your articles. Where did you go wrong? If this sounds familiar, don’t feel bad because you’re not alone. Most beginning bloggers usually come across this issue. Luckily, this problem can be fixed easily.
Did you know that 40 percent of consumers begin holiday shopping before Halloween? I know, it’s hard to believe as you’re trying to soak up the last bit of summer. But the holidays are really right around the corner. How can your business gear up for a strong September? Think about the key holidays already starting this month and how your business can get involved.
When it comes to increasing engagement on a website, you’ve probably heard of the usual suspects: Create website content that stands out Include relevant visuals that complement the content Respond to all comments Are those important? You bet. Do they work? Definitely. But here’s the issue: As important as those are, there’s one thing that always gets overlooked.