• 5 Simple Strategies to Improve Your Email Open Rates

      Email marketing works because it allows you to reach customers (and potential customers) in the place they go every day — the inbox. But once you get to the inbox, how do you make sure your emails actually get opened? This is a question we hear a lot. Even if your business already has a strong open rate, once your numbers start to flatten out, you’re probably wondering what y ...

      Ryan Pinkham/ Constant Contactin EMail- 24 readers -
  • Stage an Epic Battle with A/B Testing – May the Best Subject Line Win

    Like warriors in the Greek Colosseum, you can pit two subject lines against each other to win the war for the inbox. The battle-tested and most powerful subject line lives on to get you better open rates. Let’s look at how you can unleash the glory of Subject Line A/B Testing on your email marketing efforts. Check out Subject Line A/B Testing in our Email Plus Package.

    Constant Contactin EMail- 9 readers -
  • 4 Ways Your Marketing Agency Can Stand Out On Social

    The statistics for how many users are on social media daily are staggering. For example, there are 1.4 billion daily users on Facebook alone. People are no longer using social media just to check out their old high school flame, or ‘like’ their neighbor’s post about their dog, they’re using social media to connect, research, and more importantly — do business.

    Constant Contactin EMail- 8 readers -
  • 8 Essential Questions Your Agency Website Should Answer

    Your marketing agency website might be something you created yourself on a then user-friendly platform years ago and admittedly haven’t touched since. Or, it might be something you update once a year thanks to the help of your hired web developer. No matter what the situation, as you craft your marketing plan for the coming year, it’s important to review your website to make ...

    Constant Contact- 10 readers -
  • How (and Why) to Use SMS to Grow Your Business in 2018

    Text messaging is the most used feature on any cell phone – smart or otherwise – and it’s also the most used form of communication for most of the world (including the U.S.). If you’re like me, you look at how pervasive texting (SMS) is, and you think “There’s got to be a way to make money off of this!” And there is. There are several ways to use SMS to grow your business.

    Constant Contact- 10 readers -
  • Goal Setting Tips for Marketing Agencies

    As a marketing agency, or marketing services provider, you’re no doubt always thinking of ways to improve your clients’ marketing strategies — but what about your own? Now that we’re into the new year, have you taken some time to think about your own marketing? Don’t just proclaim this will be the best year for your clients, also claim it for yourself! With a few, often overlooked, goal setti.

    Constant Contact- 12 readers -
  • Small Business Email Marketing Trends to Watch for In 2018

    2017 is in the books. But, as you know, a business owner’s work is never done. Now it’s time to step into the year ahead and look for your next great opportunity. Hopefully, the holiday season has allowed you to put enough wood in the shed, so to speak, so you can take a bit of time to reflect on the year and determine your next move.

    Dave Charest/ Constant Contactin EMail- 12 readers -
  • January 2018: What’s New with Constant Contact?

    What better way to start the New Year than by finding out what’s new with Constant Contact? Take four minutes to find out about the latest improvements and new features available in your Constant Contact account. New product enhancements include: A/B Testing (Beta): Compare two subject lines with an A/B test (a.k.

    Constant Contact- 14 readers -
  • January 2018 Marketing and Holiday Planning

    It’s likely still a busy time of year for your business. And as much as you’d like to take a break, you recognize that you’ll need to carry the holiday momentum into the new year. Here’s a resource to give you a head start on your email marketing planning for 201 ...

    Dave Charest/ Constant Contactin EMail- 8 readers -
  • Alexa, How Is My Email Campaign Doing?

    As a small business owner, you’re always on the move. Finding the time to sit down and look through your email results is important, but not always possible. With the new Constant Contact skill available for Amazon Alexa, you can get email results quickly without needing a computer. Instead, keep track of your email campaigns and get marketing tips using voice commands.

    Dave Charest/ Constant Contactin EMail How To's- 11 readers -
  • 3 Ways to Stand Out This Holiday Season Without Offering a Discount

    You don’t need me to tell you that there is a lot of email being sent this holiday season. Actually, it’s not even limited to email. There’s just a lot of marketing noise this time of year. Many businesses think they can capture subscribers’ attention with increasingly desperate offers: 15% off one week, 20% off the next, then 25% off, etc. etc.

    Constant Contact- 13 readers -
  • How to Make Your Last-Minute Holiday Marketing Ideas Feel Expertly Crafted

    The holidays are crazy, right? Everyone’s rushing around, doing a million things. All the while, you have to figure out how to grab their attention and start planning for next year. There’s so much going on that you might not have time to plan out your holiday marketing strategy, but that’s okay! There are plenty of ways to make even your last-minute holiday marketing ideas ...

    Constant Contactin How To's- 10 readers -
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