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You know that sticking to a schedule is important for your business. It helps you get through your never-ending To Do list and keeps everything running smoothly. The same is true when it comes to your social media marketing. Creating a social media schedule is the best way to stay on top of your social media marketing.
As a small business, you don’t have a huge marketing budget. And traditional marketing tactics — like print marketing, TV and radio ads, and direct mail — can add up quickly. How can you reach new customers without breaking the bank? With newer online marketing channels, small businesses have never had more access to cost-effective, trackable marketing tools.
Email marketing works because it allows you to reach customers (and potential customers) in the place they go every day — the inbox. But once you get to the inbox, how do you make sure your emails actually get opened? This is a question we hear a lot. Even if your business already has a strong open rate, once your numbers start to flatten out, you’re probably wondering what y ...
Like warriors in the Greek Colosseum, you can pit two subject lines against each other to win the war for the inbox. The battle-tested and most powerful subject line lives on to get you better open rates. Let’s look at how you can unleash the glory of Subject Line A/B Testing on your email marketing efforts. Check out Subject Line A/B Testing in our Email Plus Package.
The statistics for how many users are on social media daily are staggering. For example, there are 1.4 billion daily users on Facebook alone. People are no longer using social media just to check out their old high school flame, or ‘like’ their neighbor’s post about their dog, they’re using social media to connect, research, and more importantly — do business.
It’s that time of year again! Love is in the air and people everywhere anxiously await hearing those three magic little words…you’ve got mail. Well, maybe not those three words exactly, but Valentine’s Day reminds all of us that it wouldn’t hurt to focus on our relationships and express our love more often.
Your marketing agency website might be something you created yourself on a then user-friendly platform years ago and admittedly haven’t touched since. Or, it might be something you update once a year thanks to the help of your hired web developer. No matter what the situation, as you craft your marketing plan for the coming year, it’s important to review your website to make ...
Text messaging is the most used feature on any cell phone – smart or otherwise – and it’s also the most used form of communication for most of the world (including the U.S.). If you’re like me, you look at how pervasive texting (SMS) is, and you think “There’s got to be a way to make money off of this!” And there is. There are several ways to use SMS to grow your business.
As a marketing agency, or marketing services provider, you’re no doubt always thinking of ways to improve your clients’ marketing strategies — but what about your own? Now that we’re into the new year, have you taken some time to think about your own marketing? Don’t just proclaim this will be the best year for your clients, also claim it for yourself! With a few, often overlooked, goal setti.
Do you want to improve your website this new year? Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. You’ll be able to see what people are doing on your site after they click on an email you send them and beyond.
2017 is in the books. But, as you know, a business owner’s work is never done. Now it’s time to step into the year ahead and look for your next great opportunity. Hopefully, the holiday season has allowed you to put enough wood in the shed, so to speak, so you can take a bit of time to reflect on the year and determine your next move.
What better way to start the New Year than by finding out what’s new with Constant Contact? Take four minutes to find out about the latest improvements and new features available in your Constant Contact account. New product enhancements include: A/B Testing (Beta): Compare two subject lines with an A/B test (a.k.
It’s likely still a busy time of year for your business. And as much as you’d like to take a break, you recognize that you’ll need to carry the holiday momentum into the new year. Here’s a resource to give you a head start on your email marketing planning for 201 ...
As a small business owner, you’re always on the move. Finding the time to sit down and look through your email results is important, but not always possible. With the new Constant Contact skill available for Amazon Alexa, you can get email results quickly without needing a computer. Instead, keep track of your email campaigns and get marketing tips using voice commands.
You don’t need me to tell you that there is a lot of email being sent this holiday season. Actually, it’s not even limited to email. There’s just a lot of marketing noise this time of year. Many businesses think they can capture subscribers’ attention with increasingly desperate offers: 15% off one week, 20% off the next, then 25% off, etc. etc.
The holidays are crazy, right? Everyone’s rushing around, doing a million things. All the while, you have to figure out how to grab their attention and start planning for next year. There’s so much going on that you might not have time to plan out your holiday marketing strategy, but that’s okay! There are plenty of ways to make even your last-minute holiday marketing ideas ...