• LinkedIn Publishing Trends Every Marketer Must Know

      If you want to get your content noticed, you need to pay more attention to one social network, and I’m not talking about Facebook. LinkedIn has seen explosive growth in the number of articles published on the platform. It also plays an increasingly significant role in content distribution for articles published on other domains.

      Content Marketing Institutein Social- 46 readers -
    • 4 Analytics Reports Every Content Marketer Should Use

      While you can use the data from Google Analytics in infinite ways, you need to understand the four most helpful reports for your content marketing – traffic, navigation summary, traffic from organic search, and conversions. Once you understand what this data is and how to track it, you’ll be able to mix and match insights to take advantage of opportunities with your web-based ...

      Michele Linn/ Content Marketing Institutein Content- 44 readers -
  • Email Drip Campaigns: How to Make Them Smart and Blunder-Free

    Email drip campaigns can be powerful and effective ways to build a loyal audience and share your great content with prospects and customers. But they can also fail miserably. Common — but easily avoidable — mistakes are enough to make babies cry and ruin your sender reputation. During CMI’s ContentTECH virtual event, Gini Dietrich, CEO at Arment Dietrich Inc.

    Content Marketing Institutein EMail How To's- 31 readers -
  • 7 Promotion Tactics to Get Your Content Noticed

    If you want your content to serve its purpose and drive marketing goals, you need to be proactive with your content promotion. Here are seven content promotion tactics you can use to get your website noticed. 1. Send an email broadcast Your email list is (hopefully) composed of people who signed up because they’re interested in your brand and want to receive your latest updates.

    Content Marketing Institutein EMail Content- 27 readers -
  • Will Artificial Intelligence Replace Manual Content Creation?

    There are only a few industries in which automation isn’t threatening some job roles. That’s a pretty scary thought, right? Well, don’t panic just yet. “While automation will eliminate very few occupations entirely in the next decade, it will affect portions of almost all jobs to a greater or lesser degree, depending on the type of work they entail,” according to McKinsey Quarterly.

    Sujan Patel/ Content Marketing Institutein Content- 29 readers -
  • Why Does User Intent Matter So Much to Your SEO?

    Once upon a time, search engines were robotic, mechanical, and mathematical. However, Google’s algorithm standards have since become much more focused on what those searching for information really want. As such, user intent is the key to creating the content that enhances the relevance of your pages and improves your SEO.

    Julia Mccoy/ Content Marketing Institutein SEO- 27 readers -
  • How to Get Control of Your Digital Content: Lessons From Intel

    Do you shrug when managers ask what impact your content efforts have on the bottom line? Are you tired of fighting about who does what with your content? Do you have too much content and need a better way to manage it all? Sure, everyone knows that content is (or should be) a business asset. But how do you make it so – and prove it? You might follow Intel’s example.

    Content Marketing Institutein Content How To's- 28 readers -
  • 13 Steps to Live Stream Video the Smart Way

    Live-stream video combines some of the most tried-and-true methods of engaging with your audience with innovative opportunities to engage a step further. But there’s more to building engagement than what happens during the broadcasting. There’s a lot you can do before, during, and after you go live to squeeze as much value as you can out of every live video.

    Content Marketing Institutein Social- 27 readers -
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