• Caraa, Mashable and R/GA are named Most Innovative at the 2017 Digiday Awards

      Luxury fitness brand Caraa, media company Mashable and digital agency R/GA were honored for their innovations in media and marketing tonight at the Digiday Awards gala. The Digiday Awards, Digiday’s biggest awards program of the year, honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms.

      Digiday- 20 readers -
    • Facebook video ad viewability rates are as low as 20 percent, agencies say

      Facebook’s metrics woes may be far from over. After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers. Some agencies started using the new auditing capabilities a few months ago and have been stunned to see viewability rates on Facebook ...

      Digidayin Social- 34 readers -
  • How video header bidding is opening doors for Ranker

    By Eric Hoffert, svp, video technology, AppNexus Video has emerged as the undeniable future of programmatic advertising. As opportunities to engage consumers through video grow richer and more complex, formats for monetization have advanced alongside them. Ranker, an online publisher and Quantcast Top 30 site, focuses on crowdsourced, ranked content across display and video.

    Digiday- 6 readers -
  • Bleacher Report targets commerce, licensing as new business lines

    “Game of Zones” is a popular animated series from Turner’s Bleacher Report, which reimagines NBA stars and personalities as characters in a “Game of Thrones”-like universe. It’s been a successful show for Bleacher Report, with its most recent season nabbing 40 million video views across platforms and a big ad sponsor in AT&T, the company said.

    Digiday- 4 readers -
  • Facebook to worried marketers: Get users to mark you as ‘see first’

    Facebook may have told the world it is pushing brands out of its news feed, but it is giving them a workaround behind closed doors. Facebook is trying to appease advertisers that have voiced concerns by pointing them toward an existing “see first” feature in news-feed settings that Facebook claims could improve their organic reach.

    Digidayin Social- 6 readers -
  • Ad schools are scrambling to add AI courses

    In 2016, two VCU Brandcenter students, Xia Du and Yanci Wu, won a Cannes Future Lion award for their concept Amazon Emma, an artificial intelligence application for Amazon Echo to combat dementia in seniors. Using natural language processing and machine learning algorithms, Amazon Emma could have personalized conversations with seniors to stimulate their minds and reduce feeli ...

    Digiday- 4 readers -
  • Ad buyers want more flexibility and stats for Facebook Watch ads

    Many media buyers have tested mid-roll placements on Facebook Watch, but few truly understand if those ads work well because Facebook doesn’t provide enough stats or work with third-party vendors to quantify performance. In spite of Watch advertising’s existing limitations like lack of direct buys and transparency, advertisers said they would like to spend more on Watch, as Fac ...

    Yuyu Chen/ Digiday- 5 readers -
  • Cheatsheet: Facebook’s attempt to rank publishers in the news feed

    Facebook continues to rattle the publishing world, first announcing that it would deprioritize news in its news feed and then saying it would ask users to rank news outlets’ trustworthiness. The news immediately stoked controversy, with critics saying Facebook is again abdicating its responsibility to control what appears in its feed.

    Lucia Moses/ Digiday- 5 readers -
  • Life After Advertising: From Deutsch CEO to cleaning supplies startup founder

    In our new series “Life After Advertising,” we share the stories of past advertisers who endured the long hours in the industry and have emerged in a new career, perhaps a little worn, but mostly unscathed and living new dreams. Linda Sawyer, 56, spent 27 years working for Deutsch, including 10 years as its CEO and the last two as chairman.

    Digiday- 6 readers -
  • The state of ads.txt

    While there’s debate over how to pronounce ads.txt, there’s no arguing that among ad tech folk it’s more popular than Tide Pods are with teens. Launched by the Interactive Advertising Bureau Tech Lab in May, ads.txt is a text file that publishers host on their web servers that lists all the companies authorized to sell their inventory. Because ads.

    Digiday- 9 readers -
  • In 2018, influencer marketing is about driving sales

    By Bryn Caruso — vp, sales & customer success at Julius In less than five years, influencer marketing has gone from a trendy method of marketing amplification to a serious sales driver. We recently surveyed marketers and public relations professionals on the ways that they currently implement influencer marketing, and found that overwhelmingly, they focus their influencer ...

    Digiday- 19 readers -
  • Facebook news-feed changes will cut into publishers’ branded-content revenue

    Facebook’s news-feed change is likely to cut into the money publishers can make from producing and distributing custom branded and sponsored editorial videos on the platform, their top source of revenue on Facebook. Top Facebook publishers can nab a 50-70 percent margin on custom branded videos they distribute on Facebook after paying for production and paid media, according t ...

    Digiday- 17 readers -
  • Google’s emphasis on mobile page speed will hit CNN, WSJ and other top sites

    Google has been using page speed to rank sites for desktop search results, and now it’s getting ready to do the same for mobile. In a blog post published Jan. 17, it said that starting in July, page speed will be a ranking factor for mobile searches. Google said the “Speed Update,” as it’s called, will affect pages that deliver the slowest experience to users and will only affe ...

    Lucia Moses/ Digiday- 13 readers -
  • How commerce publishers use their data to cozy up to retailers

    Commerce-focused publishers looking to deepen their ties with retailers and limit their dependence on Amazon are delivering more than just interested audiences these days. Using conversion data from e-commerce transactions, commerce publishers are giving retailers recommendations on everything from discounting strategies to the look of retailers’ landing pages to the prices of ...

    Digidayin How To's- 8 readers -
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