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Is your hotel ready for Expanded Text Ads? Do you run paid search ads on Google? Do you feel 100% confident that you are up to date with all the changes that have gone on this year on the platform? There were ALOT. They ranged from small changes to the interface, to completely changing the layout. They removed right-hand side ads, they put an emphasis on mobile, & they intr ...
Before you begin working on the construction of your online image, you need to establish what your brand is. What does your business stand for, believe in, or aim to complete? What does your business do for the customer and why? Who is the customer? What are the customer’s interests and how does your company fit in with their needs and wants? Identifying your brand may be a tr ...
When creating content for social media how long are your Facebook posts? Do you include a link at each tweet? How many hashtags should you use on Instagram? What once was common practice becomes user annoyance as hotel marketing trends constantly change and a world of paranoia arises from debating whether your content strategy is good practice or “spammy”.
Maintaining your hotel marketing strategies consists of a various parts. One of these key parts is the visual brand of your hotel. Here are some guidelines to help you create and maintain your hotel’s image. Creating a brand Before any of the fun can begin you must identify who you are as a hotel.
The best way to get the most out of your social media channels is to post regularly. Reguar, targeted posts will engage customers and keep them connected to brand. If your hotel has someone in-house running the social media channels, make sure that they are posting an easy way to ensure that You can set up custom reminders. Even if you do have a regular Content Ca ...
Marketing Strategies for Hotels Today’s internet-driven business landscape is unique, exciting, and fast-paced, which means that it has considerable requirements for success. Back in the day, newspaper ad space was utilized, flyers were displayed around town, and companies looking to boost profits put special promotions into effect. There is one thing that hasn’t changed.
Voice Search Optimization Today’s quick-evolving technological landscape offers countless tools, resources, and products designed to improve the ease of customers’ lives. Specifically, smartphones provide entertainment and instantaneous communication abilities for users (nearly two-hundred-million Americans!), self-operating cars are being deployed on the road, and voice-contr ...
Instagram has been adding a lot of new changes this past year, which is likely due to their increasing need to compete with Snapchat. The latest feature that the channel has implemented is the ability to add multi ...
Blogs are crucial in today’s online world. No matter the subject, new content allures audiences across the board. But what makes a blog successful? To answer that question let’s examine the elements of a blog. Generally there is a title, content, a photo and infographics whenever useful. Here we’ll focus on optimizing your blog photos to captivate your audience and entice them ...
Google is switching to a mobile first index. This means that mobile experience will determine ranking. Previously desktop performance was put first. A main reason that Google is doing this is because users are on there phones a lot more these days. People spend 177 minutes per day on their phones. That is almost 3 hours out of the day. That’s ⅛ of their day.
What do travelers look for when they shop for a hotel? Well, that depends on what type of trip they are planning. Is their trip business or leisure related? Each of these types of travelers are distinct and have different priorities in mind. Business travelers are often looking for a central location.
Most of the search engine optimization is a process. Yes, there are many aspects of technical SEO that you need to have to be successful. You must make sure that you are following best practices or you could see lackluster results. On the other end of the spectrum, you could even get a penalty. Even though there are many aspects to SEO aside from these two simple points.
I am sure that at this point you have heard the statement that content is king. Well, I want to take that once step further and tell you that good content is king. Everyone knows at this point that content is a necessity for strong SEO. Various forms of “good content” are out there, but they can differ by vertical and target customer.
What makes a person choose one hotel over another? It’s value. Value is what ultimately drives every purchaser’s decision — the belief that what you are gaining yields a greater return than what you are investing. If a consumer finds value, they will likely return to make a similar purchase in the future. Your hotel social media strategy can help with adding value.
How to Create an Online Voice for Your Hotel As you may have found, it can be difficult to express your hotel’s voice online. Without potential customers physically visiting your hotel and meeting your friendly staff members, how will they get an idea of what your hotel is about? Sure they can visit your website and browse through the gallery of photographs, but there is more to it.
Does your hotel have a lots of followers but few interactions? Don’t worry, most brands do. Although it is necessary to have followers on social media, it is ideal to have an engaged audience rather than a large one. Engaged audience members will become your #1 fans and will continue to speak about your brand long after they have turned off their screens.
With the new year approaching quickly, it is not only time to reflect on the revolutionary changes that occurred in 2016, but also prepare for the upcoming online marketing and social media trends of 2017. One huge trend that does not appear to be subsiding for the new year is video. Online users are attracted to video content because it is more interactive and informative tha ...
Whenever you can get the help of automation you should at least give it a try. The things that marketers are tasked to do at work is only growing. I am sure that the same can be said for a hotel general managers position. GM’s have to do more with less. Revenue management, operations, and marketing are just a few of the routine tasks.
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