• Content shock re-visited, the content marketing myths and realities

      By Mark Schaefer For the past few years I’ve been a contributor to The Harvard Business Review. I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Last week, I received a note from my editor that stabbed me in the heart: Mark, this is an excellent article.

      {grow}in Social Content- 55 readers -
    • Why Joe Pulizzi and I disagree on today’s content marketing dynamics

      By Mark Schaefer In a recent This Old Marketing podcast episode, Robert Rose and Joe Pulizzi of the Content Marketing Institute had a lengthy section disagreeing with two of my conclusions from a recent blog post. Which is … excellent. People don’t disagree with each other enough in this field of marketing, so I am incredibly grateful for these gentlemen and their willingne ...

      {grow}in Content- 33 readers -
    • The ultimate list of 20 worthy social media rants

      By Mark Schaefer I always urge people to bring their own story into their social media content. I try to do that as best I can. Sometimes I’m happy. Sometimes I’m bemused. And sometimes I’m just amazed by the stupid stuff I see around the web. Alas, today is one of those days. I’m not cranky often, but when I am, it helps to just write it all out. Simmer down now y’all. It’s ranting time.

      {grow}- 23 readers -
  • How Many Social Media Accounts Does Your Company Need?

    By Brooke B. Sellas, {grow} Contributing Columnist There’s often a debate over social media accounts; larger companies frequently feel they need a local presence for every office. But is that a smart strategy? When it comes to a global versus local debate, who should win? Let’s discuss. The Case For Global Social Media Accounts When it comes to social media accounts, ...

    {grow}in Social How To's- 10 readers -
  • How I will remain relevant when the bots come for me

    By Mark Schaefer A couple years ago I was playing around with an early version of IBM’s Watson technology. It allowed me to input marketing data from various sources to see what connections could be made. To my surprise, the output of this exercise was a suggestion of the questions I should be asking about the data set.

    {grow}in How To's- 7 readers -
  • Digital marketing: A discussion on three touchy subjects

    BY MARK SCHAEFER On the new episode of The Marketing Companion, Tom Webster and I open up a discussion on three touchy issues in the digital realm. YouTube’s deplorable algorithm: The New York Times reported that evil people have been slipping violent cartoon knock-offs into the YouTube Kids channel. In this case, relying on an algorithm to vet children’s programming is unacceptable.

    {grow}in Social- 9 readers -
  • Blogs, Instagram surging at Fortune 500 companies

    By Mark Schaefer For the last few years I have enjoyed following the research of Nora Barnes, an educator at the University of Massachusetts. Each year she analyzes social media use at various corporations, non-profits, and universities and I found some of the conclusions of the latest analysis of Fortune 500 companies to be interesting. Here are a few relevant insights: 1.

    {grow}in Social- 8 readers -
  • 4 Reasons Every Marketer Should be Watching Product Hunt

    By Kiki Schirr, {grow} Contributing Columnist If you haven’t heard of Product Hunt, you’re missing out. Recently acquired by the startup-obsessed company AngelList, Product Hunt has seen an influx of energy and creativity since the merger. At its core, Product Hunt is a launch platform for new startups and a community of eager early adopters waiting to test out new products.

    {grow}- 8 readers -
  • A company in turmoil. Why Snapchat is Wall Street’s new Twitter

    By Mark Schaefer Over time, I have often gone against the grain of conventional wisdom. It’s not easy taking a contrarian position in this field, but more often than not, I have been right: I predicted Google Plus would not go mainstream the first week it was introduced (while others predicted it would kill Facebook).

    {grow}- 7 readers -
  • Content Shock isn’t the problem. It’s the solution.

    By Mark Schaefer I was at a conference this week and the speaker after me was an SEO expert of some kind. I was sort of paying attention but one slide made me look up. It said this: “The key to SEO success is to saturate the content landscape.” On the surface, this seems … yucky. We want quality over quantity, right? Well … it depends.

    {grow}in Content- 10 readers -
  • How I make money: My 18 sources of online revenue

    By Mark Schaefer Today I thought I would do something unusual by peeling back the curtains of my business and explaining how I make money. I suppose I am a poster child for the gig economy since I have no fewer than 18 different sources of online-generated revenue! It’s important to note that since I founded my business nearly 10 years ago I have spent almost nothing on adve ...

    {grow}in Affiliate How To's- 12 readers -
  • Three inspiring content monetization case studies

    By Mars Dorian, {grow} Contributing Columnist Trying to a living from content monetization might seem depressing and out-of-reach. But it’s happening. Creative rebels are trying out many new methods, avoiding the gatekeeper and selling directly to their audience. I want to introduce three independent and inspiring content creators who are not funded by major corporations.

    {grow}in Content- 5 readers -
  • The future of humor in marketing with The Marketoonist

    By Mark Schaefer One of my great marketing heroes is Tom Fishburne. Not only is he a brilliant innovator and marketer, he is THE WORLD-FAMOUS MARKETOONIST: On the new episode of The Marketing Companion, Tom Webster and I had the great fun and pleasure of interviewing Tom about humor in marketing including … The “slow revelation” that made him realize humor could be a key ...

    {grow}- 8 readers -
  • The surprising NEW TRUTH about Twitter

    By Mark Schaefer Over the past six months I’ve been creating an expanded and updated version of The Tao of Twitter. And I had to answer a big question … what does Twitter even mean any more? Certainly the channel has changed dramatically since the first edition of the book appeared in 2010. That was a time when Twitter was red-hot, ultra-cool, and an endless source of fun and inspiration.

    {grow}in Social- 8 readers -
  • Social media, conflict, and my emotional paralysis

    By Mark Schaefer It’s been a long time since I started a blog post with “this is going to be weird,” but … this is going to be weird. At the top of my blog I have “Marketing, Strategy, Humanity” and this one is focused on humanity. My own humanity, specifically, and how I’m struggling with blending it with the jarring truths of a social media news stream.

    {grow}- 13 readers -
  • Thank You for Not Talking: A Guide for Serious Marketers

    By Brooke B. Sellas, {grow} Contributing Columnist I’m a loud person. Get a few drinks in me and I’m downright obnoxious. But in a business setting, there is a certain etiquette I always abide by — even though SO MANY others don’t. The amount of ‘conversation domination’ that’s going on these days is downright embarrassing. Or at least it should be.

    {grow}- 8 readers -
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