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Who clarifies your false beliefs? You have no reason to doubt proven advice. Photo by Bethany Legg But what if the advice doesn’t apply to your particular blogging business stage? You might not realize which beliefs block your success and how you can alter them. How about recognizing results that require a miracle for YOU to replicate? Your head is spinning.
Blogging has become a profession of its own, replacing “traditional” careers such as law. Blogging isn’t a demanding career because it is flexible and it is easy to adapt it to your needs. You just need to create your own spot for writing (at home, the office, a café, etc.). Then prepare your mind to unleash your inner world.
WaspBarcode has published their annual State of Small Business Report for 2017. This is their third annual survey analysis of over 1,100 small business owners and executive leaders across a number of fields. See the full report with visuals at the link above. Small businesses are more optimistic going into 2017 and expanding hiring and marketing spend.
A common misconception among startup entrepreneurs is that traction is more important than revenue in the early days of business. And it is possible that this strategy could be a good basis for the following advertising tips. But this tactic will only be helpful to you if your business is flush with VC funding and if you want to increase your valuation by scaling up really fast.
At this point, you are using social media not only for marketing purposes but also to speak to your customers. But when your customers speak to you are they following proper security measures, or are they using social media inappropriately? And if they are, what are you going to do about it? Furthermore, what are you going to do to prepare your employees for using social medi ...
Fluff bloggers beware: a 2017 study from Point Visible found that long-form content generates more than 9 times the leads that short blogs posts do. This statistic challenges a long-held assumption in the marketing world: short content is better because it better accommodates the short attention span of web users.
Freelancing is a common, established and often successful way to work, particularly in the technology sector. A report by the Freelancers Union states there are 53 million freelancers in the US, resulting in a $715 billion contribution to the economy. The UK has over 6.6 million self-employed workers, according to the ONS. This global trend is actually growing (14% in one year).
Following any good marketing strategy means you will never use a channel in a vacuum. Your content, social and on-site tactics need to work in tandem with your email objectives. For most small and mid-sized companies, allocating entire teams to each marketing channel can be overwhelming. It can even be downright impossible due to budgetary restrictions.
“Marketing is no longer about the stuff that you make, but about the stories that you tell.” That’s from American author, entrepreneur, and marketer Seth Godin. And this statement rings even more true in today’s world, which is characterized by an ocean of content competing for dwindling attention spans. Stories are not just another marketing trend.
You’re all charged up after launching your business. But a few months after the launch, your excitement starts to wane. You watch TV instead of fixing your broken product. You surf the online waters instead of reviewing your customers’ complaints. Then you spend a day tweaking your landing page instead of finishing yesterday’s tasks.
Personalized marketing is an exciting burgeoning strategy that, unfortunately, not many companies do very well. Aside from Amazon and Google, the history of personalized marketing is peppered with growing pains that have not reflected well on the companies involved. An example is when a few years back, Shutterfly sent out tons of emails congratulating women on their pregnancies.
As we all know, the mobile app industry in 2017 is booming, and there is no stopping it. In particular, Android application development is on the rise, as those apps are getting maximum downloads. Today, anyone can find dozens of apps in the Google Play Store, so it can be taxing to get people to notice your app amid all the others.
Scaling up your business is a balancing act. If you do it too quickly, you can expand well beyond your means. If you don’t do it quickly enough, you’ll be missing opportunities. But even though the tempo at which you scale your business is very important to the outcome, the things entrepreneurs say are hardest to perform when scaling up always have to do with people.
Getting good results on Facebook comes down to patience and the right expectations. It is not a strategy that will get you rich immediately, but if you set aside your impatience and a good budget for learning, it can deliver massive results. It takes some time to run tests to target the right audience.
You like Instagram. At least, you think you like Instagram. You use it currently, or you are thinking of using it more often. Image by Deborah Anderson from 123rf.com graphic (used by permission) But, is it something that is suitable for business? How do you get some sort of ROI (return on investment) with Instagram? Fortunately, those answers are not as difficult as they may s ...
By now, every small business should realize they need a website. But according to CNBC, 45% of small businesses still don’t have a site in 2017. Even if you only have local clients, they should be able to easily find you online. But that doesn’t mean you should settle for a 1990s one-page business card style website.
Businesses are changing in a huge way. Whether it’s medical breakthroughs or communication tools, technology is changing working life forever. Unfortunately, technology has also led to many popular jobs facing extinction, with accountants and real estate brokers among those highest at risk of being replaced by robots.
When it comes to business development, few roles are in such a position of authority and responsibility as a project manager. They play a large part in the planning process as well as oversee the implementation. What’s more, project managers are also held accountable if anything doesn’t go according to plan.
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