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Blogging has become a profession of its own, replacing “traditional” careers such as law. Blogging isn’t a demanding career because it is flexible and it is easy to adapt it to your needs. You just need to create your own spot for writing (at home, the office, a café, etc.). Then prepare your mind to unleash your inner world.
WaspBarcode has published their annual State of Small Business Report for 2017. This is their third annual survey analysis of over 1,100 small business owners and executive leaders across a number of fields. See the full report with visuals at the link above. Small businesses are more optimistic going into 2017 and expanding hiring and marketing spend.
How well your strategies work at connecting your content with the people you’re targeting depends on your ability to amaze your audience with resource-rich content marketing. Look, there’s an urgent need to connect and engage with customers and prospects alike. So your content marketing has a huge responsibility to help build your company.
Business insurance is vital for most, if not all, businesses. But due to the nature of the industry, this necessity increases ten-fold for medical practitioners. Both “medical malpractice” and “medical indemnity” refer to insurance policies that you can take out on behalf of yourself and your practice.
Many people spend their lifetimes trying to start a freelance career. But it doesn’t need to be that way. The obstacles preventing you from starting your career might vary. You might make excuses and not want to leave the comfort of your 9 to 5 job. Or you might fear the uncertainty of the life of a freelancer and feel it’s not the right time. The truth is, you’ll never be 100% ready.
There is an interesting case study about the strategies that Microsoft and Apple used to gain market share in the OS market. The most significant lesson we can learn from these companies has to do with the importance of consistency. While Microsoft focused on “mainstream” users in order to dominate the industry, Apple targeted a relatively wealthier niche audience for their Mac OS.
How well do you know your customers? Owners of online stores should put a lot of effort into figuring them out. Seeing things from your customers’ point of view will give you the valuable knowledge you can use to improve your business. It’s not for nothing that the whole sales and marketing world are using customer-centricity as the number one buzzword.
Are you sick of that 9 a.m. to 5 p.m. daily grind? Do you want to do something you truly enjoy? If so, it might be time to consider different types of businesses and how to start one of your own. While there is a range of available sources for financing your start-up business, you may want to take a conservative approach and start with a small investment.
Today’s consumers are on mobile devices, and micro-moments can happen anytime. Consumers expect brands to remain available to them in real time, so e-commerce marketing has changed a lot. Photo by Bench Accounting Now, e-commerce marketing is all about keeping your brand visible to users during their micro-moments. First, people learn about your products.
Back in 2014, Google released Google My Business (GMB), a free tool for businesses and entrepreneurs to provide quick and accurate business information to customers. GMB gives you another way to engage with your target audience, and it appears instantly when people are searching for information about your business.
You love your blog. You love being in business for yourself. Your dream has come true and you are an entrepreneur! But you don’t yet have a blogging empire. When you figure out all of the hours you are spending on blogging, you realize that you are not even making minimum wage! You don’t want to admit that to anyone! Now—no matter how much you enjoy what you are doing—you are a little bit sad.
In order to leverage the full benefits of marketing, it is important to have a documented marketing plan. Marketing is an essential part of a business, serving as the backbone of all a company’s growth endeavors. It has the potential to take a business to great heights in the least amount of time possible.
You might not realize it, but your business needs women on staff. While women are treated more fairly now than they were several decades ago, there is still a significant disparity between men and women in the workplace. Yet many women know how to strengthen a business, inspire people, and keep a company profitable.
Did you know that there is a type of email that has an average open rate of around 70%, while the rate for other emails is around 20%? Did you know that people, on average, spend 14 seconds reading this type of email while they usually lose focus in no more than eight seconds? On top of that, marketers underestimate these emails. We’re talking about order acknowledgment emails.
If you’re a small business owner or you’re just starting out, you will find it hard to part with lots of money when creating and maintaining your website. And you might wonder how you are going to help your website increase its revenue. Thanks to the invention of drag and drop website builders, actually getting your site off the ground is now quick and simple.
How important is it to have a mobile responsive website? As per the latest statistics, around 5 billion people use mobile phones, which is approximately 60% of the world’s population. Mobile Users Around the Globe According to research, nearly two-thirds of Americans own a smartphone. These smartphone users access a variety of content online with the help of the internet.
Link building is critical if you want to organically improve your website’s rankings. We could spend time guessing what could be “the next big thing” in link building strategies. Instead, I am going to show you the top five link building strategies that are currently effective and should work even better in 2018.
You could be a small entrepreneur, an individual marketer, or a small enterprise run by very few people. Whatever your situation, you might be finding it difficult to manage client relationships as you grow and scale up your business. You might tend to neglect your old clients in your zeal to build new client relationships.
Map Your Path To Grow Your Business