• Why Buying Inbound Links is Asking for Trouble

      Once upon a time, J.C. Penney ranked at the top of unpaid search results for practically everything it sold. It then promptly disappeared from the search rankings altogether. And news from 2017 notes the department store is closing up to 140 locations and two distribution centers. What the heck happened, you may wonder.

      Roman Kniahynyckyj/ Inbound Marketing Blog- 31 readers -
    • Stalled Out for Blog Content? Follow the Buyer’s Journey

      Coming up with new ideas for blogs on a regular basis can be really tough. In fact, this is often one of the biggest struggles that new inbound marketers have. After posting blog after blog filled with inspiration and new ideas, eventually the creativity slows down—or it may even come to a screeching halt. Finding appropriate and relevant topics that feel fresh presents a very real challenge.

      Roman Kniahynyckyj/ Inbound Marketing Blogin Content- 29 readers -
    • Artificial Intelligence: Terms Marketers Need to Know

      Artificial Intelligence (AI) continues to make its way into the world, influencing popular culture (think Steven Spielberg’s “A.I.”, or Disney’s “Big Hero 6”) and becoming a disruptor is a variety of industries. From customer service chatbots to extremely sophisticated autopilot driving machines, artificial intelligence is undoubtedly making an impact on everything around us.

      Roman Kniahynyckyj/ Inbound Marketing Blog- 27 readers -
  • The GDPR: What It Is and How You Can Prepare

    Even though the General Data Privacy Regulation (GDPR) is designed to protect personal data of individuals throughout Europe, inbound marketers in the U.S. still need to pay attention. This massive update to the EU’s existing Data Protection Directive contains a number of regulations that can affect the way you handle and process the personal data of any EU citizens in your database.

    Inbound Marketing Blog- 9 readers -
  • Nonprofit Inbound Marketing Tips to Tap into the Next Generation of Donors

    Also known as “Philanthrokids,” the members of Generation Z are best known for two overriding characteristics: an immersion in technology and a passion for making a positive difference in the world. Of course, these young people born after 1996 are much more complex than a two-factor summary. They grew up swimming in social media, in a world facing challenges like global warmin ...

    Inbound Marketing Blog- 9 readers -
  • Out-of-This World Ad Cost Tesla $0 - Inbound Marketing Highlights

    Some of you may have noticed a surge in space-themed articles lately. From Take Your Marketing to the Moon (Literally) to Did NASA's AI Detect Alien Life?, we have yet another outer space news story in Inbound Marketing Highlights. This one is arguably the most insane yet. Additionally, we'll be taking a look at Estee Lauder's 'online makeover,' GPRD preparation, and even a new Alexa skill.

    Inbound Marketing Blog- 14 readers -
  • Voice Search and Marketing: 7 Seamless Ways to Connect The Dots

    Voice-based interfaces are the torchbearers of the future. They are creating a world where it’ll be possible to talk to machines for getting work done. Imagine being able to instruct your refrigerator to get the address of the nearest grocery store when you run dry of grocery supplies in your home. Or find out how far is the nearest diner by asking your car when you’re on a road trip.

    Inbound Marketing Blog- 10 readers -
  • Email Newsletters Your Leads Will Actually Read

    If you want to help folks feel an emotional attachment to your brand, you can do it with email newsletters. A report from Nielsen Norman Group found people feel personally connected to newsletters because they have an ongoing relationship with them, expecting them regularly delivered to their inboxes and creating a stronger bond than an out-in-cyberspace company website.

    Inbound Marketing Blog- 9 readers -
  • Netflix is spending $8 Billion Dollars on WHAT? Inbound Marketing Highlights

    From a humorous job listing to a hidden-camera stunt, it has certainly been an amusing week in the inbound marketing world. On a more serious note, Netflix has revamped their marketing strategy (and their budget) for the new year, and food-marketers are split on vegan labeling. Keep reading for more on these stories below! ‘Data is everything:' Netflix is pouring money into ma ...

    Inbound Marketing Blog- 15 readers -
  • 5 Steps to Building a Strong Brand

    Your brand is much more than a creative logo and catchy slogan. It’s the very essence of who you are, what you stand for, and what customers can expect when you engage. Your logo and slogan play a role, sure, as do the images you use, the messages you deliver, the way your employees interact with your customers, and every single thing you do.

    Inbound Marketing Blog- 8 readers -
  • Calls to Action Tips that Increase Conversion Rates

    Calls-to-action (CTAs) can be highly effective for boosting conversions, but they don’t work if you don’t use them. Small Biz Trends reports 70 percent of small business B2B websites lack CTAs, which means they’re missing out on many phenomenal opportunities. Check out some tips for giving your CTAs the attention they deserve to prompt your audience into taking the action you desire.

    Inbound Marketing Blog- 7 readers -
  • Facebook's Major Changes: Everything You Need to Know- Inbound Marketing Highlights

    Mark Zuckerberg announced earlier this month that his resolution is to "fix Facebook. From causing political controversy, to the decreasing amount of engagement in the platform, Facebook has fallen short of the public's expectations in 2017. With negativity in the press looming, Zuckberg is hoping to increase "meaningful social interactions" within the platform and improve over ...

    Inbound Marketing Blog- 18 readers -
  • How to Conduct a Competitive Analysis

    Perhaps your brand blows all your competitors out of the water. Or maybe there are a handful of businesses that have much better blog posts or videos than you do – or so you think. Comparisons with your competitors are not the place to rely on hunches, feelings or the results of a couple of their killer marketing campaigns you’ve casually reviewed.

    Inbound Marketing Blog- 9 readers -

Inbound Marketing Blog

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