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The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a noisy online world.
Saving for most of us is something that was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and sizes were added up by the man behind the counter.
Content marketing is an integral part of your digital marketing strategy. In 2016, we saw extensive adoption of content based promotion across all industries. In 2017, the practice will continue to thrive even more; especially in small and medium sized businesses. Content marketing offers better engagement, better conversions, and usually costs less than other forms of marketing.
In case you hadn’t noticed, Pinterest has been in the news a lot recently. In November last year, Pinterest started courting the business community with the creation of its business-specific accounts and a dedicated business support page. Then earlier this month, Pinterest quietly raised a cool $200 million at an astonishing $2.
By 2019, Cisco predicts that internet traffic from videos will make up 80% of all internet traffic worldwide. Thanks to the mass adoption of high-speed internet and in particular, mobile internet, a video is now the most powerful content marketing tool we have at our disposal. With compelling visuals and rich sounds, brands can use video to communicate their story and build ...
Search engines such as Google are seen as black boxes that hand out page one search rankings for websites and blogs based upon secret and mysterious calculations. In essence that is true. Hundreds of scientists and mathematicians are constantly working in quiet rooms to increase the artificial intelligence of its search engine.
Content that goes unshared is like a commercial that no one sees. It’s had time, money and energy invested into it. It’s even got an agenda; a product to push. But no one sees it. Therefore it might as well not exist. So how do you ensure your content doesn’t sink into the depths of obscurity? How do you find the magic formula to achieve social shares and referral traffic? W ...
As much as we may wish our Instagram follower growth showed an upward trend, it’s probably more like a rocky mountain landscape with peaks and valleys. Fluctuations in your follower count are totally normal and often a result of the ‘follow/unfollow’ game that many accounts foolishly choose to play.
Ignorance is bliss. The beginner strikes out and doesn’t see the dangers ahead. The novice driven by passionate curiosity doesn’t see the complexity of the task of mastery. It is just seen as an exciting adventure. But as they dive into the the complex ecosystem of subjects, technologies and thought bubbles that sat in and around the core, doubts emerge and questions are raised.
Without a doubt, Google Adsense is the go-to source of income for most bloggers. Most new blogs with some decent traffic set up Google ads on their website. But there are times when Google Adsense becomes a less-than-ideal option for your blog. Here are some scenarios: Your Adsense account doesn’t get approved You’re not happy with what you’re making with Adsense and wan ...
It’s almost a cliché by now. Every book, every blog and every lecture by every entrepreneur seems to feature the same story: before the big lucky break that took that person to the top, they experienced a series of crushing, discouraging failures. The takeaway from this is always the same old chestnut: don’t be afraid of failure and follow your dreams.
We all know the power of blogging. Just take a look at what Jeff Bullas has been able to do with the blog you’re reading right now! It’s helped him become one of the top digital marketing influencers in the world today. When done properly, blogging can be one of the most effective ways out there to create content for your site or business, as well as drive new sales and revenue in the process.
Entrepreneurship comes with as many rewards as it comes with challenges. Regardless of whether you’re just beginning your career as an entrepreneur or you’re experienced, there are obstacles that will always resurface, such as establishing your company’s brand and authority, beating the competition, or making a profit.
Alright, so you’ve taken the plunge and decided to start your own website. Love it. It shows that you’re serious about your business. You may have even made some financial investments, via design or web hosting. Whatever it is, just know that the time you’re putting in, and the money you’ve spent will come back to you.
All right, before I delve any further into the topic at hand, let me make one thing clear right now. I am not a “guru”. I am, like so many of you, just someone who’s passionate about writing. Who dreams of, one day, getting published in the New York Times. So, without further ado, let me simply say that it’s an honor to meet you, and you may call me Yousuf.
You already sense it: you‘ve got the fire within. You can’t work for others forever. You’re okay with it for now… but not for long! The entrepreneurial life beckons. You picture working for yourself, enjoying flexible hours, doing meaningful work and saying goodbye to the Monday morning blues forever. You were just made for this. You can feel it in your bones. There’s only one tiny problem.
Is your restaurant leveraging digital channels to get more customers? Getting customers in an industry as competitive as the restaurant business comes with a number of unique challenges. One of these challenges is the growing expectation of consumers being able to access information about your restaurant online. So being present online is essential to your success.
There is no better platform on the planet right now for B2B sales and marketing than LinkedIn. With 500 million members in 200 countries, and with two new members joining every second, there is no shortage of lead generation opportunity on the world’s largest social media platform for professionals.