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I would have written you a shorter letter but I didn’t have the time. This quote attributed to many different sources sums up what we are facing in this now very complex world. But keeping it simple and short takes time and effort. Distilling the complex into something that makes sense in one sentence or even a six second video is an art form that is to be treasured.
The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a noisy online world.
Saving for most of us is something that was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and sizes were added up by the man behind the counter.
Can you guess the universal language that websites use to interact with search engines? No? The answer should be obvious. It’s Schema.org Markup! Schema.org is a markup vocabulary for structured data developed by Google, Microsoft, Yahoo and Yandex. It’s one of the latest evolutions in the world of SEO.
By now, you should be well aware of Google AdWords’ capabilities of scaling your business. If you use it effectively, it can improve your brand awareness and considerably boost your leads and revenue. The problem with AdWords is that it can be a bit expensive. There are so many factors that you need to consider that it’s easy to end up spending more than you’ve planned.
It is rumoured that Facebook was going to call the like button “awesome”. But they didn’t. That is a good thing because the word awesome is over used already. It is often trotted out to try and make the ordinary a little more extraordinary. You may also have noticed I used it in the “headline”. But I couldn’t help myself. That is maybe one time too many. Sorry. So back to social media facts.
Digital marketing is more than knowing how to run a Facebook ad campaign or conduct SEO research. It’s a set of skills and a way of thinking that, when taken holistically, can add incredible – even business-changing – insight to an organization, no matter how small. This excerpt of a guide to digital marketing runs through what digital marketing is, exactly, and what one San ...
User experience (UX) is arguably the most important component of a website or app. Nielsen Norman Group explains that it impacts every single element, and factors in heavily to a user’s perception of a brand. This affects everything from engagement and purchasing decisions to conversions and your brand’s overall bottom line.
Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit. The top social media channel that most digital marketers have as their “go to network” is Facebook. But Facebook ads come in all shapes and sizes.
Blogging, though fun, can be a hell of a lot of work, can’t it? There are always blog posts to edit, screenshots to capture, keyword research to conduct and a million other little to-do’s. I could list them forever. While there is no magic bullet that will make you become a more efficient blogger overnight, there are some awesome tools you can leverage to supercharge your productivity.
If you have a business and an audience on Facebook, you probably understand the importance of engaging your fan base. An effective social media strategy should include different ways to interact with your customers and prospects. But here’s a question for you – are you utilizing your social media presence to its fullest potential? Well, chances are you’re missing the mark by ...
A rock thrown into a quarry differs from other rocks only in shape and size. This logic can be applied to product launches. Launching a new product or service isn’t what it used to be. The market is oversaturated with products, promises and ‘innovations’, and customers have become more cynical. They’re used to companies claiming that they have reinvented the wheel, and wary ...
While the startup boom may be slowing down, I don’t think it shows any signs of stopping completely. The appeal of owning your own business and redefining the way you work is too irresistible. It’s a very maverick lifestyle. Maybe that’s why everybody I know who’s part of a startup seems to have an optimistic streak. I guess they have to because the stats are certainly not on their side.
Job seekers are known to stop at nothing in their efforts to secure a job. However, most of them tend to underestimate the value of social media. In contemporary times, recruiters are actively using social media to sieve through the many job seekers who are on the market. The most popular and preferred site is LinkedIn.
Marketing your business via social media can be risky. Sharing poorly-researched posts that bring misinformation or spark controversies may cause your audience to lose trust in your brand. Plus competitors are always out there, ready to steal the attention or retaliate to posts. Nervous? Don’t be – social media marketing strategies aren’t exactly rocket science.
It’s crazy to think that one of the world’s largest technology organizations and this year’s Forbes’ most innovative company in the world, Salesforce, started its life in a small San Francisco apartment in 1999. That’s where I’m headed in November. Not the small apartment, but the largest software conference in the world: Dreamforce.
For many years, the big buzzword in marketing was SEO. That’s what everybody focused on. Everybody wanted to be found on Google. It’s not like SEO is dead. There are still heaps of advantages to ranking well on Google. My issue is that some people still talk about the invention of SEO like it was the invention of the telephone or something.
Virtually every single business can use a boost to its public profile. Generating Press is always a huge win. Press means brand awareness and credibility. Awareness means website traffic and social follows. Press means great backlink opportunities. To be blunt, press drives sales. So how do we get press? Is there a faucet that we can just turn on? @PowerfulOutreach.