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It’s obvious, really, that psychology is a big part of marketing. After all, we’re talking about human behaviour and trying to influence that behaviour. James has a master’s degree in psychology, so the BNR team leans on his expertise to explore how to use psychology to succeed at marketing — including content marketing, public relations, advertising and more.
With the invention of “influencer marketing”, product placement has jumped from the silver screen to the smartphone screen. But now, in Australia, the free-for-all is over. New advertising standards mean from next month brands will have to disclose their influencer marketing deals. James, Nic and Sarah take a close look at marketing and advertising deals and why it’s important to disclose them.
When was the last time you attended an event and no one mentioned social media? Every conference organiser’s dream is to trend on Twitter or get a buzz going across social media. From the opening remarks, we’re encouraged to tweet, snap photos and promote the conference in real time. If you want better social media coverage of your event, make sure you’ve done your groundwork b ...
Content marketing isn’t easy, so I’m always surprised by marketers who make it even harder for themselves. There’s a mistake I see content marketers make all the time, when they’ve gone to the effort of investing in a significant piece of content, published it through their social channels and then, well, that’s it.
There are 300 hours of video uploaded to YouTube every single minute. If you’re making a video and chucking it up on the site hoping people will find it and watch it, you’re kidding yourself. (That said, inexplicably, 325 people have watched a video of 12-year-old me playing with a little pink puppet.
Are we all so focused on our online influence that we’ve forgotten actual human interaction is not just important but an incredibly effective way to market? PR Warrior Trevor Young joins Nic and Sarah for a conversation about taking your online influence offline in order to market more effectively.
Hyphens can be tricky little things. We see them in sentences all the time, but many of us aren’t sure when to use them. There’s a reason for that: they’re not always straightforward. When I’m writing or editing I might not always hyphenate, but when I’m considering it, I at least know where to look for the rules. Look it up The first place to look for answers on hyphenation is any dictionary.
Since it’s the new year, James, Nic and Sarah are in a reflective mood. Today they discuss some of their favourite things from 2017 – including the best things they read, watched or heard. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
Marketing magazine editor Ben Ice once again joins Nic and Sarah for a look back at the year in marketing. In particular, did we manage to represent more diverse groups of people in our marketing? Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
Something terrible has happened and you’re in the press for all the wrong reasons. How do you survive a tough interview with the media? Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. On My Desk Sarah recommended 800 CEO Read.
Recently James, Nic and Sarah talked about the best marketing, media and business lessons they’d each learned over the course of their careers. It was a really popular episode, so this week they look at the three things they each wish they’d known about marketing, media, or business when they were just starting out.
In my spare time, while I’m not filming or editing, I dabble in music production. It is a great way to record any emotions I might be feeling and turn them into something that lasts forever (unless the result is terrible, then I delete the project files straightaway). And music is such a powerful platform precisely because it is so connected to emotion.
There’s something really important you should know about working with a producer on a corporate video. Producers, and people who create video content, are like fishermen: there are two kinds. The first is the “throw the line in anywhere” type. The second group are the “strategic hunters”. I know this about fishermen because, when I was a kid, my Dad often roped me into his fishing expeditions.
We probably all need a bit of social media training for our businesses. That’s according to Megan Del Borrello, director of Gloss Marketing Communications, who says all too often brands are getting their social media wrong. She joins Nic and James for a discussion about how companies can get their social media right.
It is amazing what is possible in the post-production process to fix mistakes that sometimes get missed when filming. Recently we produced a dramatized video for a client which had one unfortunate oversight — thanks to a tight close-up and the low angle of the camera, it was possible to see up the talent’s nose for a large portion of the video and, unfortunately, an unsightly b ...
Content marketing is getting a lot more interesting – especially if you’re a consumer. The latest B2C research from the Content Marketing Institute and MarketingProfs shows brands are focused on their audience, are concerned about delivering great experiences and are depending on a documented strategy to meet their goals. It’s good news.
Brand Newsroom’s producer, Dan Hatch, joins the team for a chat about how the media is working these days and, more importantly, how we should consume it so that we actually know what’s going on. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
Are you entering awards? Are you winning your categories? If you’re not having the success you deserve, the culprit is probably the award application. More to the point, the problem is the way you’re filling out the application. Read on if you’d like an unfair advantage in the next awards contest you enter.