• Brand Newsroom 108: Michele Linn on the 2017 CMI B2B Trends Report

      It’s out! The Content Marketing Institute and MarketingProfs B2B “Benchmarks, Budgets and Trends Report” for 2017 has landed. CMI vice president Michele Linn joined the team to discuss the annual snapshot of the state of business-to-business content marketing in the North American market. Here are some key take-outs: 62 per cent of marketers say they feel more successful ...

      Lush Digitalin Social Content- 24 readers -
    • Content marketing is an ethical option for old journos

      A little while back I wrote an article reassuring journalists — more and more of whom are being made redundant from shrinking newsrooms — that there really was life after journalism. In it I recommended a career in content marketing, explaining that our skills as journalists are very much in demand.

      Lush Digitalin Content- 23 readers -
  • The case for killing marketing: a #CMWorld wrap-up

    Content Marketing World 2017 marked the sixth time I attended the event, so I knew what to expect. What I didn’t count on was getting a big kick in the backside and a reminder from my childhood about how to behave. From the main stage and in many breakout sessions, a common message emerged. Marketers are spending a lot of time and money investing in the wrong things.

    Sarah Mitchell/ Lush Digitalin Content- 16 readers -
  • Brand Newsroom 158: Is Google AdWords right for your business

    Google’s pay-per-click advertising service, Google AdWords, accounts for 98 per cent of the internet giant’s revenue — so it’s a popular place to advertise. But does that mean it’s right for your business? And how do you use it well? The Brand Newsroom team is joined by Lush Digital’s Zubin Fitter to find out what’s best practice (as soon as they finish chatting about Content M ...

    Lush Digitalin Paid Search Content Google- 9 readers -
  • Ensure your corporate video is right the first time

    As a corporate video editor, there are few things more exasperating than completing a video, being very proud of it, sending it off to the client, only to be told it is completely the wrong thing. And it’s not just annoying for the editor — it’s a huge frustration for the client, too. So, here are a few tips to keep in mind to make sure you don’t get a disappointing surprise wh ...

    Lush Digital- 9 readers -
  • How to get started with Facebook Live

    It’s Mark Zuckerberg’s world and we’re just living in it! With 1.75 billion active monthly users, Facebook has led the biggest communication shift of our lifetimes. And it just continues to grow. It is due to that size and influence that Facebook can single-handedly pick and choose the “next big thing” and make it so.

    Lush Digitalin Social How To's- 10 readers -
  • Brand Newsroom 156 & 157: Content Marketing World 2017 Specials

    Brand Newsroom’s Sarah Mitchell and regular producer, Dan Hatch, attended Content Marketing World in Cleveland, Ohio, and interviewed many of the superstars of the industry. In this series of podcasts they spoke to the Content Marketing Institute’s Joe Pulizzi and Robert Rose, B2B legend Doug Kessler, SEO genius Andy Crestodina, research specialist Clare McDermott, the Unthinka ...

    Lush Digitalin Content- 15 readers -
  • 3 things to think about when filming a corporate video

    If you’re organising a corporate video to be filmed at your place of work, here are a few tips to make the whole process a little less scary — and to prepare you and your team for when the film crew from the video production company arrives. Talent The people who will actually be in your video will most likely be fussing about what they’re going to wear. There are a few rules of thumb here.

    Lush Digital- 18 readers -
  • 16 valuable tips if you want to start a podcast

    Recording the weekly Brand Newsroom podcast is the most fun I have every week. I know my co-hosts Nic Hayes and James Lush feel the same way. I didn’t have any broadcast experience when I started so it was stressful for me. We didn’t always make it easy for ourselves on the production end, either. After nearly three years, we’re ticking along like a well-oiled machine and enjoy ...

    Sarah Mitchell/ Lush Digitalin Content- 13 readers -
  • Should happy employees be your next marketing tactic?

    Does your organisation show off the happiness of its employees? Most growing businesses know the value of showcasing satisfied employees insofar as it can improve recruitment processes, save time and money, and increase access to top levels of talent. Yet what most businesses fail to realise is the happiness of employees can actually affect a customer’s perception of product an ...

    Lush Digitalin Social Content- 20 readers -
  • Content marketing: Why no one agrees on what it is

    Is there a more hated term in business than ‘content marketing’? Even the people who dedicate their livelihood to it aren’t crazy about it. With content marketing agencies failing around the world, a hopeful faction from traditional marketing, advertising, and PR is waiting for content marketing to die so we can all get on with business as usual. It’s going to be a long wait.

    Sarah Mitchell/ Lush Digitalin Content- 15 readers -
  • Brand journalist: Why I’m content in content marketing

    It should have been a huge life decision, but in the end it was quite easy. About 18 months ago I packed in a job I absolutely adored, as Marketing & Media editor at the West Australian newspaper, for a job outside traditional media, in a content marketing agency. As journalists say, I “joined the dark side”.

    Lush Digitalin Content- 14 readers -
  • Become a Public Speaking and Presentation Superstar

    If the whole idea of standing up and talking in front of an audience, regardless of size, fills you with utter fear, this is the public speaking and presentation training course for you. The reality is that so much of our inability to perform well is psychological. So imagine how you’d feel with a bit of gentle rewiring! In just three-and-a-half hours you’ll get a grasp of wh ...

    Lush Digital- 17 readers -
  • How a brand can harness the power of the media

    We are all the media now. You, me, the brands we work with: We can all create and distribute our own content and build our own audiences. We’ve never been so powerful. Australian marketers use an average of eight different kinds of content to engage their audiences. Whether it’s social media content (82 per cent), email newsletters (78 per cent), blogs (67 per cent), video (64 ...

    Lush Digitalin Content How To's- 17 readers -
  • Brand Newsroom 154: How to use psychology to succeed in marketing

    It’s obvious, really, that psychology is a big part of marketing. After all, we’re talking about human behaviour and trying to influence that behaviour. James has a master’s degree in psychology, so the BNR team leans on his expertise to explore how to use psychology to succeed at marketing — including content marketing, public relations, advertising and more.

    Lush Digitalin Social Content- 18 readers -
  • 5 tips to make your presentation a stand-out hit

    Recently, I saw something very rare — several great presentations! I was MCing a large event here in Perth. The audience was full of teachers and educators keen to learn more about how STEM subjects (Science, Technology, Engineering and Mathematics) are such a vital part of learning for tomorrow’s world.

    Lush Digital- 13 readers -

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