• Bridging data and action: How to create killer reports

    Ask any digital marketer about the prerequisites for a successful campaign, and undoubtedly many of the answers will revolve around obtaining or making use of data points. Simply put, marketers — especially digital marketers — love data. But despite the love for pulling data, reviewing stats and identifying trends and outliers, it is no secret that formalized recurring repor ...

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  • What teen fiction can teach you about writing ad copy

    What exactly do novels for angsty tweens and teens have to do with AdWords? For one thing, young adult novels understand the behavioral patterns, struggles and idiosyncrasies of their audience. So do good search engine marketers (SEMs). That isn’t the only thing young adult (YA) fiction and pay-per-click ads have in common, though.

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  • How the Internet of Things changes everything

    The Internet of Things (IoT) has been called the next Industrial Revolution, and it will have a profound effect on how marketers will need to understand, market and track consumers in the years ahead. In fact, BI Intelligence, in a 2015 report, estimated that more than 34 billion devices will be connected to the internet globally by 2020, up from 10 billion in 2015.

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  • Scott Brinker: How the martech landscape fits together

    When you look at Scott Brinker’s famous — and increasingly crowded — Marketing Technology Landscape, it resembles a wall of tiny bricks. But when you talk to Brinker about how marketing tools are actually used these days, it’s not a wall that comes to mind. It’s more like a group of islands connected by an ocean of data and a fast-moving ferry.

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  • Don’t worry, marketers. Robots won’t replace you… yet.

    When two of the world’s leading AI research firms, Google DeepMind and Open AI, team up to research the “safety challenges” of artificial intelligence, you know the threat is real. While we may not have a sentient Skynet in the next decade, the greatest risk AI poses today is to your job. Fear of replacement by robots has been a reality for workers in manufacturing for decad ...

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  • Why choosing a niche helps you produce better content

    As marketers, we sometimes want to be everything to everyone. But the reality is, if we specialize and focus on one area, we can do our jobs better. Finding your content niche is one of the major ways you can differentiate yourself and your content program. Focusing on one or two areas in particular can help you produce better content.

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Marketing Land

Marketing Land's feed keeps you updated throughout the day on the latest news in the world of social media, mobile, analytics, and internet marketing in general.

Additional authors: Aaron Friedman, Aaron Strout, Adam Dorfman, Alan K'necht, Alex Campbell, Alexander Kesler, Alison Zeringue, Amy Bishop, Andrew King, Andrew Shotland, Andrew Waber, Andy Betts, Andy Lombard, Andy Taylor, Ashley Kemper, Ben Goodsell, Ben Jacobson, Benjamin Spiegel, Benjamin Vigneron, Benny Blum, Brent Hieggelke, Bryson Meunier, Cara Olson, Carrie Albright, Casie Gillette, Cezar Kolodziej, Chris Liversidge, Chris Marentis, Chris Silver Smith, Chuck Sharp, Daniel Cristo, Daniel Faggella, Daniel Gilbert, David Booth, David Rekuc, David Rodnitzky, Dax Hamman, Derek Edmond, Eli Schwartz, Elisabeth Osmeloski, Eric Ward, Erik Bratt, Erin Everhart, George Michie, Greg Gifford, Harriet Cummings, James Green, Janet Driscoll Miller, Jason Warnock, Jeff Allen, Jeff Baum, Jeremy Smith, Jimmy Daly, John Cosley, John Paul Mains, Jon Schepke, Jordan Kasteler, Josh Dreller, Josh Todd, Justin Freid, Justin Zhu, Katy Keim, Kelsey Libert, Kendall Allen, Kevin Ryan, Kohki Yamaguchi, Kristine Schachinger, Liane Dietrich, Loni Stark, Lynn Baus, Mark Ballard, Mark Traphagen, Matt Ackley, Matt Lawson, Matthew Barby, Michael Bonfils, Mona Elesseily, Myles Anderson, Nate Dame, Or Shani, Pamela Parker, Pauline Jakober, Peter Minnium, Purna Virji, Rachel Balik, Rachel Lindteigen, Rae Hoffman, Ratko Vidakovic, Rebecca Lieb, Rebekah Diedo, Rebekah Schelfhout, Ric Dragon, Rob Rasko, Russell Savage, Scott Brinker, Soo Jin Oh, Stephan Spencer, Steve Dille, Steve Olenski, Stoney Degeyter, Susan Esparza, Tal Siach, Tim Ash, Todd Mintz, Tom Demers, Tom Sather, Travis Wright, Trond Lyngbø, Wesley Young, Will Scott
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