• Small business SEO: Your questions answered

    Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But even established businesses can fail if they are unable to adapt to changing times. Marketing is difficult — digital marketing even more so. And the black-box nature of SEO can make it the most difficult form of marketing your business.

    Marketing Landin SEO- 10 readers -
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  • SMX Advanced: A paid search roundup

    One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by the industry’s top experts. SMX Advanced 2017 was no exception! Maximizing Performance With AdWords Campaign Drafts And Experiments Michael Elkins’ session, “Maximizing Performance With AdWords Campaign Drafts And Experiments,” contributed ...

    Marketing Landin Paid Search SEO Google- 11 readers -
    Earlier about the same topic:
  • When it comes to building brand infatuation, easy does it

    As a couple strolls down a grocery aisle in a recent episode of HBO’s “Silicon Valley,” the woman turns to the man and says, “You do realize I’m literally the only person in this entire grocery store who’s actually buying stuff for myself?” And the shot widens, revealing a store filled with Instacart, TaskRabbit and Postmates employees filling up carts for their on-demand customers.

    Marketing Land- 14 readers -
  • Branch offers first deep-linking from ads on AMP pages to app content

    Google’s AMP pages are known for their speed in loading from mobile search results. But, using a stripped-down version of HTML, AMP pages still lack much of the functionality that helps publishers make money. To help fill that gap, deep-linking provider Branch.io has released a version of its Journeys, called AMP Journeys.

    Marketing Landin Content- 10 readers -
  • On the internet, advertisers want to know if you’re really a dog

    In 1993, as the commercial internet was being born, one New Yorker cartoon in particular seemed to capture the essence of this new medium. It showed a dog sitting at a desktop computer, speaking to another dog sitting on the floor. The caption: “On the internet, nobody knows you’re a dog.” It defined a key uniqueness for this new thing, the internet. You could be your true self.

    Marketing Landin Display- 12 readers -

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