• Social Media Image Dimension Guide for 2017

      It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas and images that are shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text that’s displayed within the image. I would caution against uploading oversized images to social media sites.

      Douglas Karr/ Marketing Technology Blogin Social- 65 readers -
    • How to Optimize a Business Page on Facebook

      Many of the changes with Facebook in recent years are to bridge the gap between companies and consumers so that Facebook can drive commerce, and ultimately take advertising market share from Google. To do that, they have been improving their search capabilities. Now that more consumers are utilizing Facebook to do searches, it’s absolutely key that your business is properly re ...

      Douglas Karr/ Marketing Technology Blogin Social How To's- 34 readers -
  • Lefty: Create, Choose, Activate, and Measure Instagram Influencers

    Lefty is an Instagram influencer marketing platform that helps brands connect with the most relevant influencers. Led by a former Google search engineer, Lefty’s development team has worked for 2 years to come up with the most exhaustive platform on Instagram influencers. Lefty has opened their software to the public and brands like Shiseido or Uber are already using it.

    Douglas Karr/ Marketing Technology Blog- 2 readers -
  • How to Deploy WordPress on Pantheon

    Your company website is one of your most valuable business assets. Load time, availability, and performance can directly affect your bottom line. If your site is already running on WordPress—congrats!—you’re well on your way to delivering a seamless experience for your users and your team. While choosing the right CMS is an important first step in building an awesome digital experience.

    Marketing Technology Blog- 9 readers -
  • Don’t Underestimate The Impact of a Brick and Mortar Store

    We recently shared some examples of how Enterprise IoT (Internet of Things) may have an enormous impact of retail store sales. My son was just sharing a news story with me on retail that pointed some fairly bleak statistics regarding the opening and closing of retail stores. While the gap of closures continues to increase, it’s important to recognize that this country continu ...

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • 7 Steps to Creating a Killer Marketing Video

    We’re ramping up an animated video for one of our clients at the moment. They have a ton of visitors coming to their site, but we’re not seeing people stick around too long. A short explainer will be the perfect tool to deploy to get their value proposition and differentiation across to new visitors in an impressive way.

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Kaleidoscope: A Diff App for Apple for Folders, Code, and Images

    One of our clients required a new layout for their home page that required quite a bit of development throughout the pages of the theme. While we were great about commenting code, we hadn’t put together a full document on all the new and updated files that we’d developed and we weren’t checking each change into a repository (some clients do not want that).

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Will Enterprise IoT Help Jumpstart the Retail Industry?

    Lenders are backing off financing an already ailing retail industry. Bloomberg is even predicting the Retail Apocolypse may quickly be upon us. The retail industry is starving for innovation, and the Internet of Things just may provide the boost needed. In fact, 72% of retailers are currently engaged in Enterprise Internet of Things (EIoT) projects.

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • The Best Grammar Checker for Blogs, Emails, Mobile and Social Media

    If you’ve been a reader of MarTech for a while, you know I could use quite a bit of help in the editorial department. It’s not that I don’t care about spelling and grammar, I do. The problem is more of a habitual one. For years, I’ve been writing and publishing our articles on the fly. They don’t go through multiple steps of approval – they’re researched, written and published.

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • Pixelz: On-Demand Photo Retouching Service for E-Commerce

    If you’ve ever developed or managed an ecommerce site, one aspect that’s critical but time consuming is your ability to keep up to date product photos that compliment the site. Three Danish entrepreneurs who grew tired of running into the same frustrating problem with post-production built Pixelz, a service platform that will edit, retouch, and optimize product images for you, ...

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Key Changes You Need To Make To Your Annual Sales Kick-Off Meeting

    It’s getting to be that time of year again, when Sales and Sales Enablement leaders are planning their annual sales kick-off meetings. It’s no small task. In addition to the basic logistics of selecting a destination, blocking rooms and finding meeting space, there’s an unspoken pressure to top last year’s meeting.

    Marketing Technology Blog- 17 readers -
  • 10 Steps to Optimize Your YouTube Video

    We’ve continued to work on our optimization guide for our clients. While we audit and provide our clients with what’s wrong and why it’s wrong, it’s imperative that we also provide the guidance on how to correct the issues. When we audit our clients, we’re always surprised at the minimal effort put into to enhance their YouTube presence and the associated information with the ...

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • 5 Tips to Improve Your Holiday Email Experience in 2017

    Our partners at 250ok, an email performance platform, along with Hubspot and MailCharts have provided some essential data and variances with the last two years of data for Black Friday and Cyber Monday. To give you the best advice available, Joe Montgomery of 250ok teamed up with Courtney Sembler, Inbox Professor at HubSpot Academy, and Carl Sednaoui, Director of Marketing a ...

    Douglas Karr/ Marketing Technology Blog- 11 readers -
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