• Social Media Image Dimension Guide for 2017

      It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas and images that are shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text that’s displayed within the image. I would caution against uploading oversized images to social media sites.

      Douglas Karr/ Marketing Technology Blogin Social- 64 readers -
    • Marketo Account-Based Marketing: What You Need to Know

      Marketo released it’s Account Based Marketing (ABM) module as part of an increasing effort to better support business relationships. While the tool itself is an early version and shows a great deal of promise, there are some ways in which ABM is set to transform businesses who start using the platform.

      Marketing Technology Blogin How To's- 51 readers -
  • Podcast Marketing: Why Companies Are Investing in Podcasting

    Next month I’m traveling to Dell for a marketing conference they’re giving business leaders internally. My session is a hands-on session where I’ll be sharing how podcasting has grown in popularity, what equipment is needed, and how to publish, syndicate and promote your podcast online. It’s a topic that I’ve become quite passionate about over the last couple of years – and I ...

    Douglas Karr/ Marketing Technology Blogin Display- 12 readers -
  • What Does Google’s New Rotating Ads Update Mean for AdWords Campaigns?

    Google is synonymous with change. So it may have come as no surprise that on August 29th, the company rolled out yet another change to their online advertisement settings, specifically with ad rotation. The real question is — what does this new change mean for you, your ad budget and your ad performance? Google isn’t one to give a plethora of details when they make such chan ...

    Marketing Technology Blogin Paid Search- 21 readers -
  • What’s the Impact of a Micro vs. Macro-Influencer Strategies

    Influencer marketing lies somewhere in between the word-of-mouth colleague that you trust and the paid advertisement you put on a website. Influencers often have great ability to build awareness but range in their ability to actually influence prospects on a purchase decision. While it’s a more deliberate, engaging strategy to reach your core audience than a banner ad, influen ...

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • How Each Generation Has Adapted To and Utilizes Technology

    It’s pretty common for me to groan when I see some article berating Millennials or making some other terrible stereotypical criticism. However, there’s little doubt there aren’t natural behavioral tendencies between generations and their relationship to technology. I think it’s safe to say that, on average, older generations don’t hesitate to pick up the phone and calls someo ...

    Douglas Karr/ Marketing Technology Blogin How To's- 12 readers -
  • Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation

    Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective and cost-efficient.

    Douglas Karr/ Marketing Technology Blogin EMail- 23 readers -
  • What Ecommerce Business Owners Need To Know About Shopify SEO

    You’ve worked hard to craft a Shopify website where you can sell products that speak to consumers. You spent time picking the theme, loading your catalog and descriptions, and building your marketing plan. However, no matter how impressive your site looks or how easy it is to navigate, if your Shopify store isn’t search engine optimized, your chances of organically attracting ...

    Douglas Karr/ Marketing Technology Blogin SEO- 23 readers -
  • Zuora: Automate Your Recurring Billing and Subscription Operations

    Application development companies spend a ton of time developing their platforms but often miss out on one of the most critical elements needed for success – subscription management. And it’s not a simple problem. Between payment gateways, returns, credits, discounts, demo periods, packages, internationalization, taxation… recurring billing can be a nightmare.

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Marketers: Recognize These Behaviours Central to British Buying

    Did you see what I did there? This Midwesterner used the British spelling of behaviour rather than behavior. I just wanted to prove to everyone how worldly I am… or not. I’ve actually never been to the United Kingdom despite Scottish and British heritage on my Mum’s side of the family. (See that? I did it again!) Ok, humour aside (doh!), this is some great information captured by CM Brand.

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • How Your Hosting Can Affect Your SEO

    Yes, your hosting can have an impact on your SEO. Surprised? So are most people when they learn that their hosting plan can impact their potential for reaching high SERPs. But why? And how? Turns out, your hosting plan affects three major areas which all affect your rankings: Security, Location, and Speed.

    Douglas Karr/ Marketing Technology Blogin SEO How To's- 17 readers -
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