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It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas and images that are shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text that’s displayed within the image. I would caution against uploading oversized images to social media sites.
Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two.
Marketo released it’s Account Based Marketing (ABM) module as part of an increasing effort to better support business relationships. While the tool itself is an early version and shows a great deal of promise, there are some ways in which ABM is set to transform businesses who start using the platform.
Next month I’m traveling to Dell for a marketing conference they’re giving business leaders internally. My session is a hands-on session where I’ll be sharing how podcasting has grown in popularity, what equipment is needed, and how to publish, syndicate and promote your podcast online. It’s a topic that I’ve become quite passionate about over the last couple of years – and I ...
There are still many companies that believe customer service and marketing are separate functions within the organization. Unfortunately, the two departments are often at odds with one another in an organization. Customer service now has a public element that can impact – and even destroy – the reputation of a company, derailing the progress that marketers are making.
Google is synonymous with change. So it may have come as no surprise that on August 29th, the company rolled out yet another change to their online advertisement settings, specifically with ad rotation. The real question is — what does this new change mean for you, your ad budget and your ad performance? Google isn’t one to give a plethora of details when they make such chan ...
For marketers, Facebook is the 800-pound gorilla in the room. The Pew Research Center says that nearly 80% of Americans who are online use Facebook, more than twice the number who use Twitter, Instagram, Pinterest or LinkedIn. Facebook users are also highly engaged, with more than three-quarters of them visiting the site daily and over half logging in multiple times per day.
Rapid development, frameworks, and integrations continue to put platforms on the market that provide a plethora of features at substantially lower costs each year. Zymplify is one of those platforms – a cloud marketing platform that provides all the features necessary for a small business to attract, acquire, and report on leads online.
Influencer marketing lies somewhere in between the word-of-mouth colleague that you trust and the paid advertisement you put on a website. Influencers often have great ability to build awareness but range in their ability to actually influence prospects on a purchase decision. While it’s a more deliberate, engaging strategy to reach your core audience than a banner ad, influen ...
It’s pretty common for me to groan when I see some article berating Millennials or making some other terrible stereotypical criticism. However, there’s little doubt there aren’t natural behavioral tendencies between generations and their relationship to technology. I think it’s safe to say that, on average, older generations don’t hesitate to pick up the phone and calls someo ...
Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective and cost-efficient.
You’ve worked hard to craft a Shopify website where you can sell products that speak to consumers. You spent time picking the theme, loading your catalog and descriptions, and building your marketing plan. However, no matter how impressive your site looks or how easy it is to navigate, if your Shopify store isn’t search engine optimized, your chances of organically attracting ...
There’s nothing more aggravating than returning home from an event, putting your studio headphones on, and figuring out that there was a ton of background noise in your recordings. That’s just what happened to me. I did a series of podcast recording at an event and opted for lavalier microphones and a Zoom H6 recorder.
Application development companies spend a ton of time developing their platforms but often miss out on one of the most critical elements needed for success – subscription management. And it’s not a simple problem. Between payment gateways, returns, credits, discounts, demo periods, packages, internationalization, taxation… recurring billing can be a nightmare.
Did you see what I did there? This Midwesterner used the British spelling of behaviour rather than behavior. I just wanted to prove to everyone how worldly I am… or not. I’ve actually never been to the United Kingdom despite Scottish and British heritage on my Mum’s side of the family. (See that? I did it again!) Ok, humour aside (doh!), this is some great information captured by CM Brand.
We’re big fans of Depositphotos, an affordable stock photo, graphic, and video solution. It’s why we have them listed as a sponsor and continue to promote their service on our site and with our clients. Of course, we’re also an affiliate. The team behind Depositphotos has now launched Crello, a free visual editor that’s powered with millions of beautiful templates.
Yes, your hosting can have an impact on your SEO. Surprised? So are most people when they learn that their hosting plan can impact their potential for reaching high SERPs. But why? And how? Turns out, your hosting plan affects three major areas which all affect your rankings: Security, Location, and Speed.
In the age of content marketing, PPC campaigns and mobile apps, antiquated tools like pen and paper have no place in today’s dynamic marketing landscape. However, time and time again, marketers return to outdated tools for their vital processes, leaving campaigns vulnerable to error and miscommunication.
Technology and Marketing Advice from New Media Marketing Experts