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It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas and images that are shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text that’s displayed within the image. I would caution against uploading oversized images to social media sites.
Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two.
Many of the changes with Facebook in recent years are to bridge the gap between companies and consumers so that Facebook can drive commerce, and ultimately take advertising market share from Google. To do that, they have been improving their search capabilities. Now that more consumers are utilizing Facebook to do searches, it’s absolutely key that your business is properly re ...
Lefty is an Instagram influencer marketing platform that helps brands connect with the most relevant influencers. Led by a former Google search engineer, Lefty’s development team has worked for 2 years to come up with the most exhaustive platform on Instagram influencers. Lefty has opened their software to the public and brands like Shiseido or Uber are already using it.
Your company website is one of your most valuable business assets. Load time, availability, and performance can directly affect your bottom line. If your site is already running on WordPress—congrats!—you’re well on your way to delivering a seamless experience for your users and your team. While choosing the right CMS is an important first step in building an awesome digital experience.
We recently shared some examples of how Enterprise IoT (Internet of Things) may have an enormous impact of retail store sales. My son was just sharing a news story with me on retail that pointed some fairly bleak statistics regarding the opening and closing of retail stores. While the gap of closures continues to increase, it’s important to recognize that this country continu ...
We’re ramping up an animated video for one of our clients at the moment. They have a ton of visitors coming to their site, but we’re not seeing people stick around too long. A short explainer will be the perfect tool to deploy to get their value proposition and differentiation across to new visitors in an impressive way.
One of our clients required a new layout for their home page that required quite a bit of development throughout the pages of the theme. While we were great about commenting code, we hadn’t put together a full document on all the new and updated files that we’d developed and we weren’t checking each change into a repository (some clients do not want that).
ClickTale has been a pioneer in the analytics industry, providing behavioral data and clear visualizations that assist ecommerce and analytics professionals to pinpoint and improve on issues with their sites. ClickTale’s new Visual Editor provides another evolution, with a code-free means of integrating events throughout your site.
Multi-channel retailers recognize the importance of accurate product content, but with tens of thousands of product pages added to their website every day by hundreds of different vendors, it’s nearly impossible to monitor all of it. On the flip side, brands are often juggling an overwhelming set of priorities, making it difficult for them to ensure each listing remains up-to-date.
Lenders are backing off financing an already ailing retail industry. Bloomberg is even predicting the Retail Apocolypse may quickly be upon us. The retail industry is starving for innovation, and the Internet of Things just may provide the boost needed. In fact, 72% of retailers are currently engaged in Enterprise Internet of Things (EIoT) projects.
If you’ve been a reader of MarTech for a while, you know I could use quite a bit of help in the editorial department. It’s not that I don’t care about spelling and grammar, I do. The problem is more of a habitual one. For years, I’ve been writing and publishing our articles on the fly. They don’t go through multiple steps of approval – they’re researched, written and published.
In many of the email best practice guides that I read, experts often discourage email marketers from developing emails with a single image. I’ve never been a fan of rules like this, I always think trying unique strategies are worth the test. Just today, I received this fantastic email from Netflix.
If you’ve ever developed or managed an ecommerce site, one aspect that’s critical but time consuming is your ability to keep up to date product photos that compliment the site. Three Danish entrepreneurs who grew tired of running into the same frustrating problem with post-production built Pixelz, a service platform that will edit, retouch, and optimize product images for you, ...
It’s getting to be that time of year again, when Sales and Sales Enablement leaders are planning their annual sales kick-off meetings. It’s no small task. In addition to the basic logistics of selecting a destination, blocking rooms and finding meeting space, there’s an unspoken pressure to top last year’s meeting.
LinkedIn continues to be a primary resource for my business as I seek prospects and partners for my business. I’m not sure a day doesn’t go by that I’m not utilizing my professional account to connect and meet others. LinkedIn continues to recognize their key position in the social media space, ensuring the ability of businesses to connect for recruitment or acquisition.
We’ve continued to work on our optimization guide for our clients. While we audit and provide our clients with what’s wrong and why it’s wrong, it’s imperative that we also provide the guidance on how to correct the issues. When we audit our clients, we’re always surprised at the minimal effort put into to enhance their YouTube presence and the associated information with the ...
Our partners at 250ok, an email performance platform, along with Hubspot and MailCharts have provided some essential data and variances with the last two years of data for Black Friday and Cyber Monday. To give you the best advice available, Joe Montgomery of 250ok teamed up with Courtney Sembler, Inbox Professor at HubSpot Academy, and Carl Sednaoui, Director of Marketing a ...
Technology and Marketing Advice from New Media Marketing Experts