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Posted by EricaMcGillivray We're super-thrilled to say that it's finally here: the MozCon 2015 Agenda. We have an outstanding lineup this year featuring topics ranging from technical SEO and email marketing to content strategy and digging into your creative side. All of our speakers are already gearing up to deliver top-notch and actionable tips.
Posted by EricEnge In my last column, I wrote about how to use term frequency analysis in evaluating your content vs. the competition's. Term frequency (TF) is only one part of the TF-IDF approach to information retrieval. The other part is inverse document frequency (IDF), which is what I plan to discuss today.
Posted by Isla_McKetta If you've ever achieved the holy grail of content marketing success—true virality—you know the rush of endorphins as you watch the share count climb. You've smiled the enormous grin when one of your friends shares that piece on Facebook without any idea that you helped create it. Maybe you've even felt the skin-chilling prickle when Buzzfeed picks up your content.
Posted by BenjaminEstes The Agile movement has done a world of good for digital marketers. The term "Agile marketing" started being thrown around in about 2010. In 2011-2012 there was a proliferation of content around it. Among many others, Jonathon Colman did a Whiteboard Friday, and Mack Fogelson put her two cents in with a Moz article.
Posted by EricaMcGillivray Super thrilled that we're able to announce this year's community speakers for MozCon, July 13-15th in Seattle! Wow. Each year I feel that I say the pool keeps getting more and more talented, but it's the truth! We had more quality pitches this year than in the past, and quantity-wise, there were 241, around 100 more entries than years previously.
Posted by Dr-Pete For years now, we (and many others) have been recommending keeping your Meta Descriptions shorter than about 155-160 characters. For months, people have been sending me examples of search snippets that clearly broke that rule, like this one (on a search for “hummingbird food”): For the record, this one clocks in at 317 characters (counting spaces).
Posted by EricaMcGillivray We're thrilled to announce the addition of a networking and Ignite-style event for attendees on Tuesday night at MozCon. For years, you've asked us for more networking and relaxing times, and this is what we've dreamed up. But we need your help! We want you to share your stories, passions, and experiences. There are 16—yes, 16—speaking slots.
Posted by randfish Making changes to your brand is a huge step, and while it's sometimes the best path forward, it isn't one to be taken lightly. In today's Whiteboard Friday, Rand offers some guidance to marketers who are wondering whether a rebrand/redirect is right for them, and also those who are considering consolidating multiple sites under a single brand.
Posted by randfish It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit. But, an important caveat before we begin: the optimal structures and practices I'll be describing in the tips below are NOT absolutely critical on any/every page you create.
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Building marketing strategies for small businesses is one of my favorite things. In my first marketing role, I worked in the marketing department for a small company before moving on to Distilled, where I've been lucky enough to continue work ...
Posted by randfish Facebook sends a remarkable amount of traffic, but there's a lot of confusion around both just how much and (perhaps more importantly for our work) how we can optimize our work to take advantage of it. In today's Whiteboard Friday, Rand clears up some of the statistical noise and offers 10 tips for optimizing your Facebook traffic.
Posted by ahpromes Remember back in January, when we asked you to help us run an experiment with the Marketing Experiments Blog testing the effectiveness of different email subject lines? The results are in, and we have a subject line winner! We'll talk about the test methodology and the winning submission, but before getting to that, I wanted to go over some of the common pitfalls and danger z.
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. SEO is a seller's market. The supply of people with SEO experience is currently no match for the demand for search engine marketing services, as anyone who has spent months searching for the right SEO candidate can tell you.
Posted by Justin_Briggs Mobile isn't the future. It's the present. Mobile apps are not only changing how we interact with devices and websites, they're changing the way we search. Companies are creating meaningful experiences on mobile-friendly websites and apps, which in turn create new opportunities to get in front of users.
Posted by AnnSmarty This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz.
Moz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.