• Why Retargeting Providers Don’t Help You Deliver Net New Revenue

    Here are two gripes that unify all marketers: First, there’s limited time to accomplish the tasks at hand, and second, as marketing efforts advance the list of tasks gets longer every year. Lack of time and an expanding workload have given rise to specialized services that help make a marketer’s life easier by removing the burden of being responsible for every function in the marketing funnel.

    Nanigansin Retargeting- 13 readers -
  • Why Battle Over Advertising Attribution When Incrementality Can Win the War?

    If you advertise shoes on Facebook and 100 people buy them while the ad is running, is your advertising working? The answer, of course, depends. It depends on how much you spent on advertising versus the revenue generated from those purchases. It depends on factors like other ads on other channels, email marketing, or word of mouth that may have influenced shoppers’ decisions.

    Nanigansin Retargeting- 9 readers -
  • Retargeting Management: It’s Time to Change Your Approach

    Remember when online advertising was easy? Not that long ago, getting a good-looking banner ad placed in a prime location on the world wide web was the best way to drive people to your website. The costs were lower, the click-through-rates were higher, and if you staked out a unique place for yourself within the online retail space, the sales were outstanding.

    Nanigansin Social Paid Search Display Retargeting- 15 readers -
  • Real Time Bidding: An Overview of Auction Types

    Every once in awhile, it’s good to go back over the basics. While the great first-price auction vs. second-price auction debate rages on, we’d like to step back for an overview of the three types of auctions and talk a bit about “waterfalling.” When brands engage in real time bidding (RTB) for online ad impressions, the three basic types of auctions are first-price auctions ...

    Nanigans- 17 readers -
  • Why Every Digital Advertiser Needs to Test Like a Scientist

    Advertisers have long been nicknamed “mad men.” But in the data-driven digital age, perhaps “mad scientists” is a better moniker. There is indeed a strong parallel between scientific testing and advertising testing. When doctors and medical researchers look to evaluate the effectiveness of a new treatment, a randomized controlled trial is the gold standard of testing.

    Nanigansin Retargeting- 8 readers -
  • 3 Essential Advertising Strategies for Merry Mobile Holiday Shopping

    The 2017 holiday shopping season is expected to be massively mobile. According to Facebook IQ, mobile-first shoppers (people who expect to complete a majority of their holiday purchases on mobile devices) increased last year. 53% of total Facebook conversions were on mobile during 2016 holiday season 32% year-over-year growth of mobile-first shoppers from 2015 to 2016 hol ...

    Nanigansin Retargeting- 15 readers -
  • Who’s Hiring in Growth Marketing: Unique Influence, Boxed, Backstage

    Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

    Nanigans- 12 readers -
  • Master the Mobile Ad Experience with Facebook Canvas

    Facebook’s Canvas fullscreen experience is a powerful secret weapon for mobile advertisers. This eye-popping, fullscreen mobile experience that loads instantly, has been helping marketing teams engage and enthrall mobile audiences since its introduction in 2016. As of Q2 2017, mobile accounted for 87% of Facebook’s total ad revenue, thanks in part to mobile-friendly ad units like Canvas.

    Nanigansin Social- 15 readers -


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