• 7 Reasons Why Outsourcing SEO is a Good Idea for a Small Business

      Exposure across multiple digital platforms is one of the main requirements of any small business. Getting more and more traffic is the main focus of any website. Revenue that is generated by any website is directly proportional to the traffic that it garners. How much traffic a website generates is nothing but the end product of Search Engine Optimization.

      Michael Evans/ ppc.orgin Paid Search SEO- 39 readers -
    • Should You Transfer from Blogger to WordPress?

      Depending on the route you took to get into making your own website and blogging will determine what blogging platform you first chose to use. For those that felt confident, they may have gone straight into blogging. Whereas, on the other hand, those that first encountered blogging and were unsure what to do may have gone for the easier-to-understand platform being Google’s Blogger.

      Will Green/ ppc.orgin Paid Search Blogging- 33 readers -
    • Why Choosing the Right Domain Name is Critical

      When it comes to creating a new website, one of the top priorities on your list of things to do should be to purchase a domain name for your website. For the majority, there are two paths to choosing a domain name. You could choose a ‘discoverable’ brand name which contains keywords which relate to your website (but, this is usually quite an expensive purchase).

      Will Green/ ppc.orgin Paid Search Blogging- 28 readers -
  • 3 Effective HR Approaches to Managing Freelancers

    If you have a website with freelancers creating content for you, then you will be adopting some sort of Human Resources (HR). After all, HR is all about the managing of people to for effective organisational performance. The problem is that many website owners and managers relating to websites do not have much experience with HR along with the best processes to adopt to make s ...

    Will Green/ ppc.org- 6 readers -
  • Effective Methods of Finding AdWords Expert

    In every online business we do, we have to Advertise it so that others get to know about it. AdWords is vital when we do business through the internet. AdWords woo internet users, giving them the chance to open and look over your website page. AdWords provides a great deal of benefits for your business.

    ppc.orgin Paid Search- 5 readers -
  • 3 Ways to Prepare for Google’s First Mobile-Index

    It should not come as a surprise to know that the amount of web traffic on mobile devices is increasing, whilst, at the same time, traffic coming from desktops is decreasing. This has been a general trend since the internet has become more readily available on smartphones. However, the problem with this, in the opinion of Google, is that we are now past the point where mobile d ...

    Will Green/ ppc.orgin Paid Search- 8 readers -
  • Giff Gaff – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from BT Mobile, who had an effective search advert, albeit the fact that they were ranked the lowest of the paid search results. The landing page was significantly poor, with many areas of improvement to get a conversion from the web user.

    Will Green/ ppc.orgin Paid Search- 16 readers -
  • 10 WordPress Plugins to Use in 2018

    One of the best elements to WordPress, along with the complete and utter control of, well, every aspect of a website, is the fact that there is an open source platform to create plugins for millions of WordPress users to install and use. Think of it as the app store for websites. There is, pretty much, a plugin that can do, just about, anything you want for your WordPress website.

    Will Green/ ppc.org- 13 readers -
  • Review Ad Extension to be Removed from Google AdWords

    There are a wide range of ad extensions an advertiser can use to improve the performance of a pay per click search advert. One such ad extension that has been available for use since its launch in 2013 was the review extension. This was an ad extension which allowed a quote from another website (the reviewer) to display below the description of the search advert, providing feed ...

    Will Green/ ppc.orgin Paid Search Google- 15 readers -
  • Top 10 Alternatives to Google AdSense

    Temporarily disabled? Or worse: Banned. AdSense can be lucrative, but it seems awfully temperamental at times. So what do you do when you don’t want to dance around Google AdSense’s moods? That’s simple, you work with one of the many alternatives to AdSense instead. Media.net The number one position on our list is Media.net.

    ppc.org- 10 readers -
  • BT Mobile – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Virgin Experience, who had a well-timed PPC campaign to take advantage of consumers looking to buy gifts for family and friends but left it too late to have items dispatched, posted and delivered in time for Christmas.

    Will Green/ ppc.orgin Paid Search- 9 readers -
  • 3 Tips to Running a Post-Christmas PPC Campaign

    For a lot of businesses out there, the majority of the revenue produced for the year will come during the holiday season before Christmas, simply because of the increased spending of consumers to buy gifts for family and friends. This is generally why the EPMV (earning per thousand visitors) for publishers from the likes of Ezoic tends to increase during the run up to Christmas ...

    Will Green/ ppc.orgin Paid Search- 19 readers -
  • 3 SEO Tips to Use in 2018

    Making sure your website gains traffic is crucial to a website succeeding in today’s day and age. Considering that the internet is at its most popular at any present time, hitting a ‘home run’ with a website gaining traffic can make a huge difference to your online presence, business success and overall website’s health. To do this, it is vital to have good SEO.

    Will Green/ ppc.org- 18 readers -
  • 5 Crucial Facts To Differentiate Between SEO And SMO

    Every digital marketer performs SEO for better online visibility as it combines feasible strategies to rank your website on top search engine result page. Unarguably, search engine optimization is the most effective way for online promotion and generates profits for your business. If we talk about SEO strategies, SMO is one of the most reliable concept that brings in more orga ...

    ppc.org- 16 readers -
  • 5 Ways How PPC Helps In Your Brand Promotion

    Are you planning to start a website or are you already running a website? Then, here’s a great tip for you to that will make more people visit your website. It will make promoting your business in the online world an easy task. All this can be achieved by PPC which is a model for digital marketing that can be helpful in advertising your business.

    ppc.org- 10 readers -
  • Why SEOs Should Use a VPN

    Internet marketing is a cutthroat business; SEOs need to expand their reach and visibility constantly by finding new and creative ways of marketing. There are millions of sites to compete with and finding a way to get yourself stands-out, is a constant battle. Thanks to the multitudes of SEO technologies coming out with intelligent strategies every day, growing SEO ventures.

    ppc.org- 8 readers -
  • Virgin Experience – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Truly Experiences, who had a very well designed PPC campaign, with both many positives to the search advert and landing page that were used. At the time of writing this article, it is Christmas Eve which is a very interesting time to analyse a PPC campaign.

    Will Green/ ppc.org- 17 readers -
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