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To finish off my visit to the 2017 Digital Content NewFronts I had front row seats at the Group Nine Media event. If you aren’t familiar with Group Nine, then just click on the latest Tubular leaderboards and check out the Top Media & Entertainment Properties. In April 2017, Group Nine Media ranked #8 with almost 3.3 billion (with a “b”) monthly views.
In the whirlwind proliferation of publishers uploading video content to Facebook, the story of Jungle Creations stands out as particularly impressive. In just three years, the company’s social video stock now gets over 3.7 billion views per month, and as one of the world’s most-viewed media properties, its solid stable of Facebook Pages averages an extra billion views a month ...
On Monday, I attended several sessions at Advertising Week, including #Sponsored and The Rise of Celebrity Influencers for Subscription & E-Commerce Marketing. If you want the read the top news stories from Advertising Week, I can recommend Adweek’s coverage of the event. But, you already know that Tubular Insights is no longer be reporting news.
With more than 1.3 Billion videos uploaded in 2017 garnering Trillions of views, there’s no question that online video is growing rapidly and here to stay. There’s also no question that in this war for eyeballs, there’ll be real winners and losers. If you are a data analyst for a broadcast company, media publisher or brand, you’re tasked with extracting and analyzing your com ...
An estimated 103 million people in the US watched the Philadelphia Eagles beat the New England Patriots in Super Bowl 2018. Before, during, and after the game NBC viewers were served some exciting new trailers for some much anticipated movies like ‘Solo: A Star Wars Story’, ‘Avengers: Infinity War’, ‘Mission: Impossible – Fallout’, and ‘Jurassic World: Fallen Kingdom’.
For many of us, life has been so busy lately that we’ve forgotten what time of year it is. But, on Sunday, Feb. 4, 2018, an average of over 110 million U.S. viewers will be watching Super Bowl LII at any given minute and up to 172 million total U.S. viewers will catch at least part of the National Football League’s championship game.
What do Taco Bell, Baileys, Kay Jewelers, Cadbury’s Creme Egg, a dystopian action sci-fi film series, and Ford UK have in common? They are top ten sponsors of online branded video content, and are reaching audiences with partners expert in content creation and audience activation such as Dude Perfect, So Yummy, Twisted, LADbible Group, and Manchester United.
Stop me if you’ve heard this one before: three video marketers walk into a bar. All three of them have uploaded social videos to YouTube and Facebook. But, one makes video ads. The second creates branded content. And the third builds sponsored video campaigns. The bartender looks at them and asks, “Is this some kind of joke?” Seriously, video marketers have a range of option ...
Regular readers of Tubular Insights know that we’re focused on delivering strategic insights, critical data, tactical advice, and trends in the digital video marketing business. What you may not know is that we also track which articles get the most views and shares to ensure that we continue to focus on the most important topics that keep you, our readers, coming back for mo ...
Every day, online audiences dedicate hours of their lives to watching video content on platforms like YouTube and Facebook. Sometimes they’re watching relatable influencers, and other times they’re watching engaging content from brands. But one particular type of creator is making waves in social video on a regular basis, and these are the media companies.
The new year is here and as savvy video marketers, you likely have a solid idea — if not a completed plan — for what your video marketing strategy will look like in 2018. For some of you, this will look like beefing up your current video output, or honing in on your editing or storytelling skills. Others of you are focusing on how to drive more engagement with your content.
2017 saw some serious upgrades to the Instagram platform, with the image and video-based site launching a number of innovative new features to its users. Creators can now upload longer videos, allowing publishers to entertain and engage viewers for an increased length of time, and Instagram also finally debuted the much talked about algorithmic change which radically changes ...
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Here’s a gift giving idea for the upcoming holidays: Don’t wait for one of your friends, family, or colleagues to give you Streampunks: YouTube and the Rebels Remaking Media by Robert Kyncl with Maany Peyvan. Order it now and ship it to yourself as fast as possible. Or, find a bookstore near you, and buy it this evening on your way home from work.
For a huge number of media publishers and brands uploading video content to Facebook, increasing the Watch Time of those videos has become one of the most important metrics to track. Fortunately, Facebook seems to have figured out what gets more eyeballs on your video content and has confirmed that 48% of watch time on Facebook videos comes directly from shares.
Last month, I attended the 2017 IAB Video Symposium in New York City. There were eight main stage speakers, but the one that stole the show was Adam Shlachter, the Chief Marketing Officer for Advertising & Creative Services at Group Nine Media. Yep, this is the same media and entertainment property that stole the show at the 2017 Digital Content NewFronts in May.
The world of sponsored and branded video content can be hard to negotiate, but some creators have figured out how to team up with complementary brands and produce exciting content both of their audiences love. Cooking Panda is one of them. The food-based media company hasn’t been around very long (it launched in 2015), but Cooking Panda has already made a name for itself in t ...
In Great Britain, major brands in the retail space have created the relatively recent tradition of launching an official Christmas ad or advert in early November. Why? Well, the Brits don’t celebrate Thanksgiving or Friendsgiving, like the Yanks do. So, they can get a head start on driving shoppers into stores weeks before their American cousins try pushing consumers to shop ...
ReelSEO.com is The Online Video Marketer’s Guide – the leading resource for news, research, analysis, tips, and other information surrounding to the fusion of digital video, technology, social media, search, and internet marketing. Columnists offer expert advice, guidance, and commentary about the world of online video in an effort to guide internet marketers towards best practices and online video services that suit their needs. We're here to help evangelize for the industry, collect and disseminate best practices, and learn a little bit while doing it.