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Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked.
Much has been written opining the impact of high-levels of content publishing online across the globe and its impact on marketing. In fact, Mark Schaefer was the first to kick off the debate in January of 2014. To paraphrase his argument: The amount of content being published online is increasing at an exponential rate and will surpass people’s ability to consume it. He calls this “Content Shock.
Executive's Corner, Uncategorized KISSmetrics, Wordstream, Moz, Entrepreneur – phew! Some names, these. Millions of web users trust some digital marketing experts to the extent that these wizards are now credible educators and influencers in the sphere of digital marketing. Following the influencers is your vehicle to success, and here’s the list of the best of them to follow for 2017. 1.
Just about everyone is aware of the importance of having high quality content featured on a corporate website. When it comes to using content for marketing, however, measuring performance is as important as being strategic about content creation. Are your texts effective? Which metrics matter the most? Keep on reading to find out.
Ever since its importance is being felt by majority of businesses, the term customer experience (CX) has become more than just a catchphrase or a buzzword. It is now one of the topmost priorities, around which marketers have started designing and implementing their strategies. The increased frequency of customer experience in variety of corporate discussions indicates that it h ...
Ideally, you’re a big company that can afford to have its own Internet Marketing Department with lots of creative gurus plotting out your graphics and copy. They have all the latest internet tools for tracking your browsers, and follow up plans so they don’t get away! Ah, nice! But whoops, you’re not a big company, you don’t have an IM department, and there are no gurus on your staff.
Along with most marketing practices today, public relations has progressed to meet a wide range of new and emerging client needs. Public relations not only offers media relations and thought leadership but can strategically be used to develop content to feed direct marketing, sales outreach, SEO and social media.
In an increasingly buyer driven environment where prospects negotiate a large part of the sales funnel on their own, it is pretty obvious why using content engagement to ingratiate and promote one’s own brand is no longer negotiable. Unfortunately it is this increasingly black and white, clear as the realization that has toppled the proverbial apple cart as companies try and pa ...
The importance of digital marketing to businesses, both big and small, has flourished in the recent years. With it, the popularity of digital advertising resources like KISSmetrics, Moz, Entrepreneur, and Wordstream have become essential parts of many businesses’ performance in the online market. Here are 50 of the most influential names in digital marketing as of 2017.
When your business is well-established, you can buy and try all sorts of expensive software. You have so many computers and mobile devices spread over so many departments that you need a dozen or more tools just to keep your business moving. A successful business presents all sorts of unique marketing challenges, prime among them organization.
If you’re a business owner or even just someone dialed into the business world, you’ve probably heard of enterprise resource planning (ERP). While this acronym gets thrown around a lot, people don’t always understand it, or the difference between types of ERP. Here are eight questions business leaders have regarding ERP software, and their respective answers.
I’m 123 days late writing this post. I should have done it months, in fact, maybe years ago. I know I read the book when I was 8. But as the head of a rather successful digital marketing business for the past 10 years in which I wrote and edited several hundred business proposals, articles, tweets, and posts, I agonized over creating something “good enough” when it came to put ...
Marketing is an ever-changing animal. Just when you think you’ve got a handle on one aspect, something new comes along and you’re required to shift gears to keep up. New trends are continually emerging that improve the way content is created and how it’s promoted. Your success depends on your ability to compete and keep your business relevant through the shifts that will inevitably come.
Since 2010, more than a half of digital marketers consider “producing engaging content” a top challenge to overcome. The problem is particularly acute for representatives of a B2B segment, weeping crocodile tears over their business blogs: On the one hand, they – B2B marketers, not blogs – understand that businesses with blogs generate 67% more leads.
Facebook and Google have trained today’s brand marketers to be obsessed with data and technology. Marketing professionals understand audiences and associations with greater detail than ever before, but many lack the ability to create the same authentic connections that the world’s best publishers have with their communities.
Content drives business success and it also drives customer satisfaction in the digital world we live in today. Behind every successful marketing campaign there is well-designed interactive content and behind every successful brand, there is awesome content marketing. That’s why content is king and will remain that way for a very long time. However, not just any content can be labeled as king.
Successful salespeople are a prized asset to any organization, be it a startup or a multinational corporation. We also know that this is not everyone’s piece of cake. Identifying the core components of a successful sales strategy defines how you will take steps to promote your business. Consulting businesses require a sales strategy, which consists of solid testimonials and a t ...
What started out as a social networking site where fans could follow celebrities, post updates and interact with each other has evolved to become a marketing platform. Yes! I’m talking about Twitter, the social media platform with over 328 million active users, ranked the ninth largest social network in the world.
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