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Fresh off the heels of this year’s Content Marketing World, many of us are feeling rejuvenated and excited for our industry. There were countless takeaways to be had, but the biggest wasn’t from any speaker. The greatest takeaway I learned was from my content promotion session audience – Google ruined content marketing. That’s right, ruined it.
Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked.
There’s a lot of buzz around Artificial Intelligence (AI), machine learning and natural language processing. Platforms such as these reveal insights from large amounts of unstructured data. That’s how Facebook is able to recognize faces in photographs with nearly 98% accuracy. It’s this technology that powers much of the managed services technology behind programmatic native advertising.
Mobile, Technology Published 1 min ago | By: Rick Kolek According to recent studies, 97% of Americans send or recieve texts at least once per day. SMS and messaging apps are still the most popular and frequently used apps on smartphones. On average, the world sees over 8.3 trillion text messages sent over the course of a year.
Search Engine Marketing, Technology 09The most important part of any marketing or sales campaign is gathering leads. No matter how many customers you already have, if you are not generating new customers, you are not growing. If you are not growing, then you are dying. Check out these 5 tips to generate new leads so fast that you won’t know what to do with them.
Content Curation, Content Promotion Social media is the cradle of unique and trending content. The challenge of finding content relevant to your cause is genuine thanks to the millions of accounts on each platform. Information keeps pouring in from all directions. Looking for particular content that you need can be a time-consuming affair if you are looking towards winnowing them manually.
Influencer Outreach, Relationship Building You’ve been reading about influencer marketing, and wondering if it was the right approach for your company. As one of the latest technologies out of the marketing box, it has a pretty good track record, but it has to be used properly to get the best results.
Relationship Building, Shared Media If you’re self-employed, you’ve probably researched marketing on the internet. In fact, you’ve probably searched “internet marketing” using so many keyword variants that you’d make a thesaurus proud. You already know what your research has told you. You’re supposed to build a brand, sell yourself until you’re exhausted, and hope for the best.
Content Marketing, Content Strategy Is your business based online? Then you may be aware of how fickle today’s digital consumers can be. In vying for their attention, you have to employ something better than the old text-and-image style. It’s time to tap into humans’ attraction to anything visual.
Technology Since Amazon launched its Alexa skill store in 2015, developers have created over 10,000 skills that enable users to interact with their Alexa-enabled devices. These skills allow owners of the Amazon Echo, Echo Dot and other connected devices to utilize natural language to interact with the platform in a variety of ways ranging from gaming and shopping to gatheri ...
Shared Media, Social Promotion Social media is about much more than keeping up with old friends. It’s a gem for marketers everywhere. It connects businesses with customers on a more personal level, allowing them to develop key insights into customer demographics and personas. When used correctly, social media spreads the word about your business and helps to generate loyal customers.
Let’s face it, digital marketing isn’t always as cut and dried as many have made it out to be. In fact, every digital marketer probably knows that in order to produce results in digital marketing you must have a true marketing strategy in place. While every marketing strategy may not necessarily work for you and your brand, it’s important that you recognize the importance of im ...
Content Marketing, Content Strategy Voice search has been there for a long time but up until now, most of us usually type out the required words on our keypads. However, times are changing and according to Google reports, 55 per cent of teens are actually using voice search while 40 per cent of adults also use it on a regular basis.
Social media began as something small, but it has since exploded into a variety of different platforms, all of which are catered to different audiences. As a business, it can be extremely daunting to look out into the world of social media and try to grasp the right platforms. Today I’m going to help you cut through the noise and really narrow down which platforms are best for your business.
Content Promotion, SEO Every modern organisation has gotten the memo: Company culture, community feeling, and communication are the lifeblood of every successful business venture. Apart from the positive effects on employee well-being and job satisfaction, open communication and barrier-free interaction can be major drivers of synergetic gains.
Content Curation, Content Strategy In today’s crowded content landscape, it has become increasingly important for marketers to uncover creative ways to grab – and keep – a prospect’s and a customer’s attention. More than ever before, customers don’t want to feel like they are being sold to. Instead, they want valuable pieces of content that will enrich or improve their daily life.
Content Marketing, Content Promotion The earth without art is just meh, and an artist without a blog is basically sheer talent gone to waste. If you are a budding artist and still don’t have a blog of your own to display your work and communicate with your fans, you are wasting opportunities. Artists make a huge investment of time, effort, patience, and money into their wo ...
Instagram, Shared Media If you have an online fashion business, you should be on Instagram. With more than 700 million users, this social network is the best place to be for all those who are looking to promote their business in the right manner. There are several statistics to show that Instagram not only increases your reach but also helps businesses like you increase cus ...
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