- Our Blog
There are a huge number of podcasts out there that provide fresh and highly actionable marketing advice. If you’re looking to evolve and grow into a successful marketer, podcasts can help you get there. And guess what: I’ve reviewed over 200 podcasts and have compiled a list of the best the internet has to offer. And I’ve made sure to include my personal favourites.
According to a Pew Research Centre report from 2015, nearly two thirds of Americans are using social networking websites. By 2020, almost 3 billion people across the world will be using social media. If you’re an individual creating your own brand, a businesses owner, an advertising agency or a brand manager, read on to learn simple and cool hacks to create a strong social media following.
Hello inbound marketers, I had the privilege to invite the Wizard of Moz, Rand Fishkin as my guest for the first interview in the TechWyse Interview series 2017. For anyone in the digital marketing world, Rand is a person who needs no introduction, as he is the single most renowned inbound marketer of our time. Rand got his start as a Seattle-based web design entrepreneur.
When I started thinking about writing an article about branding, I did some research about the topic and I was shocked to see the result that appeared on the Google SERP. An article which was written 17 years ago is showing up in the first position (probably the author of that article hadn’t heard about digital branding at that time). I did a deep research on the page.
The health and fitness industry has dominated online content like no other vertical. But how can businesses and brands stand out in a saturated market? Like a stellar workout routine, your content marketing strategy should improve your (organic) health. This industry is at a unique vantage point to drive high engagement with compelling, motivational and inspirational content.
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the most significant and impressive articles from across the web. We’re looking at SEO trends to watch in 2018, as well as boosting your page speed effectively, and the latest social media craze for marketers. We’re also looking at generating website traffic and leads with content and the importa ...
In 2017, Google has proven once again that if there is one thing that never changes, it’s their ability to continuously change. We keep track of all the significant Google My Business changes, tests and rollouts and it is already over thirty items long for this year alone. Here’s just a small sample.
In order to increase your ranking on Google, it’s a good idea to invest your time and money in both free and paid internet marketing tools. Let’s jump into 2017 with a compiled list of tools that can help make your internet marketing easier and more efficient. These tools will allow you to ...
While sales calls should always end with a strong question about objections, leading questions throughout the conversation allow sales leaders to organically discover and address objections before they come up. So, how can you avoid “tire kickers” who waste your time? There are 3 subtle questions designed to uncover your prospect’s potential constraints through the course of a single call: 1.
This week in Internet marketing, we’ve gathered some of the most engaging and enticing articles from across the web. We’re looking at extending your website content’s shelf life, as well as developing a mobile-first strategy, and improving your social media strategy. We’re also looking at mastering branding, and competing against big brands in PPC.
Have you tried Facebook advertising for your ecommerce site? If not, there are plenty of reasons why you should! For starters, Facebook’s targeting features allow your ads to show to the right people based on location, demographics, education, lifestyle, purchase behaviour and more. You also get the ability to show your ads to past customers and recent visitors of your site.
Our busy season is off to a great start. We were hit with a late-Fall heat wave in Toronto. But — despite a drop in temperature — the TechWyse team will bring the heat and prove that with a change of scenery, we’re ready to take success to the next level. In this monthly blog, I’ll share cultural, company and service highlights.
Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the savviest and insightful articles from across the web. We’re looking at social media marketing for link building, as well as SEO problems that hold back e-commerce sites, and a content strategy with brand personality. We’re also looking at major web mistakes, and ways to optimize your PPC performance.
So many people today are saying data is revolutionizing the world, and that with this much data, we’ll be able to solve complex problems and acquire a higher form of intelligence and knowledge. In 2010, Eric Schmidt, then CEO of Google, was reported as saying: “Every two days, as much information is created as has been in existence since the dawn of civilization up until 2003.
Did you know that Google Seller Ratings can be of great help to you and your business? In fact, the majority of online businesses that have managed to develop a solid reputation have done so with the help of these seller ratings. So, what is the real power behind Google Seller Ratings? First, Google Seller Ratings go a long way in letting shoppers know how good your products are.
It’s no secret that I love meeting and connecting with new people. Whether it be someone in the industry or an elderly lady at the bus stop, I’m always down for a chat. In the most basic sense, I love hearing stories. This is exactly what prompted me to ask today’s guest, Jason O’Hare, if he would be interested in doing an interview for the TechWyse blog.
Hello and Happy Tuesday! This week in Internet marketing, we’ve recapped the most helpful and insightful articles from our September weekly roundups. We’re looking at common SEO mistakes blogs make, as well as snackable social media content, and tips to boost your PPC strategy. We’re also looking at content strategy creation, and common landing page conversion mistakes.
I can probably guess how you do keyword research as of right now. It’s the same way I used to do it until I learned that there is a better way. How does it start? Well, first, you probably open your favourite keyword planning tool and begin typing some things you think your audience is looking for. Say you are a dentist.
Learn, Educate & Rise