• How long does reputation management take?

    Just about the first thing that a potential reputation management client will ask when considering asking someone to clean up their name in the search results is: “How long will it take?” This is unfortunately not easy to answer. Deploying content and changes to displace something negative in Google and Bing is complicated, involving literally thousands of variables, and it ...

    Chris Silver Smith/ Search Engine Landin SEO Google How To's- 7 readers -
  • Eight insider tips for exceptional price extensions

    Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again. They make ads better, and people like them. They’re a part of Ad Rank. They get you more clicks. One extension in particular, price extensions, is approaching its one-year birthday.

    Matt Lawson/ Search Engine Landin SEO Google- 10 readers -
  • Did you know? Google sees JavaScript links you don’t

    Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink data are only seeing classically formatted HTML elements listed within a given page’s source code.

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