• New Office, Who Dis?

      We’ve officially moved into our new office space. You can now find our west coast team at 1200 F. Street: In 2013, we set up a three-person operation over on Front Street to tap some West Coast talent and to be closer to some of our clients. We kept running into great people who wanted to work with us, but they couldn’t make the trek all the way to Philly. So we decided we’d come to them.

      SEER Interactive- 18 readers -
    • Cross Device Remarketing for Google Analytics Audiences

      As of today, May 15, 2017, audiences created in Google Analytics can take advantage of cross-device remarketing for Google Display (AdWords GDN and DoubleClick Bid Manager) and Search Ads (RLSA). The ability to reach customers through Google Analytics audiences in more places. Before this update, targeting users through Google Analytics audiences in AdWords and DBM was limi ...

      SEER Interactivein Google- 27 readers -
  • How Learning SEO Can Improve Your Writing

    Search engine optimization (SEO) is a vital skill to learn if you have a website. SEO helps search engines find your site and helps you rank in the SERPs for your target keywords. If your site doesn’t follow SEO best practices, searchers can’t find your content and your traffic will remain stagnant.

    SEER Interactive- 13 readers -
  • Google Ad Grants Changes: What You Need to Know

    Google updated their Grants program for nonprofits last month, which includes significant changes for participants. The company initially shared these updates with advertisers on Dec. 13, 2017. Review the complete policies list. Advertisers must maintain a 5% click-through rate; failing to meet this two months in a row will result in account suspension The previous $2 maximum ...

    SEER Interactivein Google- 11 readers -
  • What is AdWords Smart Bidding? Automated Bidding Strategies

    With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at work—the technological and digital landscape is rapidly changing. The nature of search has begun to shift and adapt in response to these changes as well. Digital marketers, often find ourselves working manually in our efforts to help improve ...

    SEER Interactivein Paid Search- 13 readers -
  • Should You Advertise on LinkedIn?

    LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! If you are a B2B company, it’s really a no brainer that you should be advertising on LinkedIn. 80% of B2B leads generated through social media come from LinkedIn.

    SEER Interactivein Social- 11 readers -
  • Interactive Data Visualization Tutorial with D3.js

    What are some unconventional ways of creating data visualizations? When Sayf (our director of Analytics) asked this question recently – I found myself instantly thinking of D3.js. D3 is a JavaScript library for manipulating documents based on data. D3 solves a prime problem for many developers and analysts: efficient manipulation of documents based on data.

    SEER Interactive- 13 readers -
  • Measure Marketing Impact with Google Attribution 360

    Data-driven attribution can have a BIG impact on your ad spend, strategy, and ROI. However, even with an advanced analytics setup, companies are still coming face-to-face with the modern attribution dilemma. How? Well, take this example. Karen has browsed your website 4 times over the past 3 months looking for a new vacuum. Her first visit came through clicking a Paid Google Search Ad.

    SEER Interactive- 11 readers -
  • Google Marketing Attribution (Finally!) Explained

    Understanding where and why your users convert is important. Each and every user journeys through different channels and interacts with your brand both on- and offline before making a final decision. In this post, you’ll learn all about Google’s attribution models and how they can impact your marketing strategy.

    SEER Interactive- 10 readers -
  • Meet the Neighbors: Seer San Diego Hosts SoCal Marketing’s End-of-Year Bash

    Meet the Neighbors: Seer San Diego Hosts SoCal Marketing Club’s End-of-Year Bash On December 4, we moved into our brand-new IDEA1 space in San Diego. On December 12, we found the perfect way to break in the new digs and introduce ourselves to the neighborhood. We teamed up with the SoCal Marketing club to host their end-of-year bash.

    SEER Interactive- 8 readers -
  • November 2017 SERP Feature Sightings: The Many Responsibilities of John Robert Lewis

    The Seer team keeps a running doc of Google search features and oddities, which we collectively update any time we spot something new. This allows us to identify trends in what features Google is testing and to provide our partners with up-to-date information about their SERP landscapes. We also monitor specific features to see how they have changed over time, and what affect ...

    SEER Interactivein Google- 9 readers -
  • 6 Tips for Landing Your Dream Analytics Internship

    Looking for some tips on how to land an internship while in college? Is digital analytics your passion? You’re in the right place. Analytics can be daunting, it requires the drive to discover something new but meaningful, being an undirected problem solver, and excessive amounts of passion for data.

    SEER Interactive- 14 readers -
  • The Importance of Audience Targeting in SEM Strategy

    Digital marketers all face a common struggle: managing the plethora of online touchpoints that their customers experience while they interact with a digital brand. Luckily, an array of solutions exist for managing these touch points along the buyer funnel. One of the most effective solutions is audience targeting in PPC remarketing campaigns based on user behavior.

    SEER Interactivein Paid Search- 11 readers -
  • A Beginner’s Guide and Tutorial for Google Data Studio

    Google Data Studio is definitely a Seer Interactive favorite in terms of free data visualization tools. Ask someone on our team how they got their report visuals to look that good, and you’ll likely hear all about Data Studio. The premium version, Google Data Studio 360, is exclusive to Google Analytics 360 Suite customers and provides enhanced analytics capabilities vs Goog ...

    SEER Interactivein Google- 12 readers -
  • Seer’s 2018 Office Dogs Calendar Highlights Local Shelters

    Modern workspaces have paved the way for incredible things: collaboration in open floor plans, healthier ways to work with standing desks, and, my personal favorite: office dogs. We are fortunate to be working in a day and age where if you land a job at a forward-thinking company, you might have the one standing office dog or even celebrate the adorable Bring-Your-Dog to-Work Day.

    SEER Interactive- 10 readers -
  • Seer’s Guide to Companies That Give Back (24/7, 365)

    Every year I struggle trying to find the “perfect” gift. Something that is thoughtful and meaningful and useful. But most of the time I feel like I’m just spending to spend. That being said, this year for the holidays I am looking to make more meaningful purchases that not only delight but donate.

    SEER Interactive- 14 readers -
IMGlance Facts
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  3. 132 posts, read by 2,511 readers
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  5. 3 Posts per month
Facts last updated: (2018-01-22 17:12:41 UTC). Update Frequency for posts: 15 minutes. Posts last updated: .
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