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We’ve officially moved into our new office space. You can now find our west coast team at 1200 F. Street: In 2013, we set up a three-person operation over on Front Street to tap some West Coast talent and to be closer to some of our clients. We kept running into great people who wanted to work with us, but they couldn’t make the trek all the way to Philly. So we decided we’d come to them.
Through Google Analytics tracking you can gain valuable insights into who is coming to your site, how they are using it and whether or not your website is doing its job. While implementing Google Analytics tracking is the first step toward making smart business decisions based on data, it’s really just the first step.
As of today, May 15, 2017, audiences created in Google Analytics can take advantage of cross-device remarketing for Google Display (AdWords GDN and DoubleClick Bid Manager) and Search Ads (RLSA). The ability to reach customers through Google Analytics audiences in more places. Before this update, targeting users through Google Analytics audiences in AdWords and DBM was limi ...
Search engine optimization (SEO) is a vital skill to learn if you have a website. SEO helps search engines find your site and helps you rank in the SERPs for your target keywords. If your site doesn’t follow SEO best practices, searchers can’t find your content and your traffic will remain stagnant.
Google updated their Grants program for nonprofits last month, which includes significant changes for participants. The company initially shared these updates with advertisers on Dec. 13, 2017. Review the complete policies list. Advertisers must maintain a 5% click-through rate; failing to meet this two months in a row will result in account suspension The previous $2 maximum ...
At Seer, we don’t just care about our team’s careers when they work here — we care about them long after they leave. David Karalis is a Seer SEO alum who moved on five years ago. Through our Alumni Network, we’ve been able to keep connecting and pushing each other forward. We’re excited to have him back as a guest blogger.
With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at work—the technological and digital landscape is rapidly changing. The nature of search has begun to shift and adapt in response to these changes as well. Digital marketers, often find ourselves working manually in our efforts to help improve ...
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! If you are a B2B company, it’s really a no brainer that you should be advertising on LinkedIn. 80% of B2B leads generated through social media come from LinkedIn.
Data-driven attribution can have a BIG impact on your ad spend, strategy, and ROI. However, even with an advanced analytics setup, companies are still coming face-to-face with the modern attribution dilemma. How? Well, take this example. Karen has browsed your website 4 times over the past 3 months looking for a new vacuum. Her first visit came through clicking a Paid Google Search Ad.
Understanding where and why your users convert is important. Each and every user journeys through different channels and interacts with your brand both on- and offline before making a final decision. In this post, you’ll learn all about Google’s attribution models and how they can impact your marketing strategy.
Meet the Neighbors: Seer San Diego Hosts SoCal Marketing Club’s End-of-Year Bash On December 4, we moved into our brand-new IDEA1 space in San Diego. On December 12, we found the perfect way to break in the new digs and introduce ourselves to the neighborhood. We teamed up with the SoCal Marketing club to host their end-of-year bash.
The Seer team keeps a running doc of Google search features and oddities, which we collectively update any time we spot something new. This allows us to identify trends in what features Google is testing and to provide our partners with up-to-date information about their SERP landscapes. We also monitor specific features to see how they have changed over time, and what affect ...
Looking for some tips on how to land an internship while in college? Is digital analytics your passion? You’re in the right place. Analytics can be daunting, it requires the drive to discover something new but meaningful, being an undirected problem solver, and excessive amounts of passion for data.
Digital marketers all face a common struggle: managing the plethora of online touchpoints that their customers experience while they interact with a digital brand. Luckily, an array of solutions exist for managing these touch points along the buyer funnel. One of the most effective solutions is audience targeting in PPC remarketing campaigns based on user behavior.
Google Data Studio is definitely a Seer Interactive favorite in terms of free data visualization tools. Ask someone on our team how they got their report visuals to look that good, and you’ll likely hear all about Data Studio. The premium version, Google Data Studio 360, is exclusive to Google Analytics 360 Suite customers and provides enhanced analytics capabilities vs Goog ...
Modern workspaces have paved the way for incredible things: collaboration in open floor plans, healthier ways to work with standing desks, and, my personal favorite: office dogs. We are fortunate to be working in a day and age where if you land a job at a forward-thinking company, you might have the one standing office dog or even celebrate the adorable Bring-Your-Dog to-Work Day.
Every year I struggle trying to find the “perfect” gift. Something that is thoughtful and meaningful and useful. But most of the time I feel like I’m just spending to spend. That being said, this year for the holidays I am looking to make more meaningful purchases that not only delight but donate.
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