• What bureaucracy can't do for you

      It lets us off the hook in many ways. It creates systems and momentum and eliminates many decisions for its members. "I'm just doing my job." "That's the way the system works." Most of all, it gives us a structure to lean against, a way of being in the world without always understanding the big picture or the side effects or the implications of our actions.

      Seth Godin/ Seth Godin's Blog- 42 readers -
    • Maybe your customer isn't trying to save money

      Perhaps she wants to be heard instead. Or find something better, or unique. Or perhaps customer service, flexibility and speed are more important. It might be that the way you treat your employees, or the side effects you create count for more t ...

      Seth Godin/ Seth Godin's Blog- 23 readers -
    • How to be heard

      Do your homework. Show up with contributions and connections long before you bring your opinion. Save the snark for later. Pay your dues. Speak up about shared truths, shared principles and shared goals. Don't blame the ref only ...

      Seth Godin/ Seth Godin's Blogin How To's- 26 readers -
  • Perfect vs. important

    Is there a conflict? Does holding something back as you polish it make it more likely that you'll create something important? I don't think so. There's no apparent correlation. Instead, what we see is that, all thing ...

    Seth Godin/ Seth Godin's Blog- 6 readers -
  • Please don't kill the blogs

    An open note to Google To the gmail team, You've built a tool for a billion people. Most of my blog readers use it every day, and so do I. Thanks for creating an effective way for people to connect to the people and ideas they care about. That comes with responsibility. The same responsibility that the postal service has... to deliver the mail.

    Seth Godin/ Seth Godin's Blog- 13 readers -
  • The four elements of entrepreneurship

    Are successful entrepreneurs made or born? We’d need to start with an understanding of what an entrepreneur is. They’re all over the map, which makes the question particularly difficult to navigate. There’s the 14-year-old girl who hitches a ride to Costco, buys 100 bottles of water for thirty cents each, then sells them at the beach for a dollar a pop.

    Seth Godin/ Seth Godin's Blog- 15 readers -
  • Justice and dignity, the endless shortage

    You will never regret offering dignity to others. We rarely get into trouble because we overdo our sense of justice and fairness. Not just us, but where we work, the others we influence. Organizations and governments are nothing but people, and every day we get a chance to become better versions of ourselves. And yet...

    Seth Godin/ Seth Godin's Blog- 17 readers -
  • Fake wasabi

    Most sushi restaurants serve a green substance with every roll. But it's not wasabi, it's a mix of horseradish and some other flavorings. Real wasabi costs too much. Th ...

    Seth Godin/ Seth Godin's Blog- 10 readers -
  • The witnesses and the participants

    Every history student knows about the tragedy of the commons. When farmers shared grazing land, no one had an incentive to avoid overgrazing, and without individual incentives, the commons degraded until it was useless. We talk about this as if it's an inevitable law, a glitch in the system that prevents communities from gaining the benefits of shared resour ...

    Seth Godin/ Seth Godin's Blog- 8 readers -
  • First, de-escalate

    It's very difficult to reason with someone if their hair is on fire. Customer service (whether you're a school principal, a call center or a consultant) can't begin until the person you're working with believes that you're going to help them put out the fire on their head. Basic principles worth considering (are you listening, Verizon?) The first promises kept are hints that ...

    Seth Godin/ Seth Godin's Blog- 10 readers -
  • Getting paid what you deserve

    You never do. Instead, you get paid what other people think you're worth. That's an empathic flip that makes it all make sense. Instead of feeling undervalued or disrespected, you can focus on creating a reputation and a work product that others believe is worth more. Because people don't make buying decisions based on what's good for you--they act based on what they see, need and believe.

    Seth Godin/ Seth Godin's Blog- 12 readers -
  • Stuck on what's next

    When confronted with too many good options, it's easy to get paralyzed. The complaint is that we don't know what to do next, because we're pulled in many good directions--and doing one thing with focus means not doing something else. This is a common way to get stuck. After all, if you're at this crossroads, where more consideration means more possibility, while more action m ...

    Seth Godin/ Seth Godin's Blog- 7 readers -
  • Hiding from the mission

    We do this in two ways: The first is refusing to be clear and precise about what the mission is. Avoiding specifics about what we hope to accomplish and for whom. Being vague about success and (thus about failure). After all, if no one knows exactly what the mission is, it's hard feel like a failu ...

    Seth Godin/ Seth Godin's Blog- 14 readers -
  • What sort of performance?

    It's not unusual for something to be positioned as the high performance alternative. The car that can go 0 to 60 in three seconds, the corkscrew that's five times faster, the punch press that's incredibly efficient... The thing is, though, that the high performance vs. low performance debate misses something. High at what? That corkscrew t ...

    Seth Godin/ Seth Godin's Blog- 10 readers -
  • Your theory

    Of course, you have one. We all do. A theory about everything. You're waiting for 7:20 train into the city. Your theory is that every day, the train comes and brings you to work. Today, the train doesn't come. That's because it's Sunday, and the train doesn't run on the same schedule. Oh. So you've learned something, and now you have a new theory, which is that the train come ...

    Seth Godin/ Seth Godin's Blog- 7 readers -
  • Why we don't have nice things

    The creation of worthwhile work is a duet. The creator has to do her part, but so does the customer. One of the best airport restaurants I've ever encountered breaks my first rule of airport eating. The sushi bar at gate 30 of Narita airport is a special place (though I wish they didn't serve tuna). The rice is extraordinary. The nori is crisp. The service is efficient but friendly.

    Seth Godin/ Seth Godin's Blog- 20 readers -

Seth Godin's Blog

Seth Godin's riffs on marketing, respect, and the ways ideas spread.

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