• Announcing the Simply Measured API and Tableau Integration

      Over the last 6 years, we’ve delivered social analytics through one very specific modality: reports. Today we’re adding an exciting and fundamentally different modality to our platform: the Social Analytics API. Reports offer a nicely packaged, simple, and fast way to measure and understand performance across social channels.

      Simply Measuredin Social- 31 readers -
    • We’re Revolutionizing the Social Analytics Space. Again.

      For years, marketers have been challenged to show return from their social media programs and data. Every CMO Survey has told us this: according to August 2016’s CMO Survey, marketing departments are expected to expand social media spend by 90% in the next five years, yet: Social marketers want to know how they’re impacting business outcomes across all channels, both public and private.

      Simply Measuredin Social- 28 readers -
  • [Webinar Highlights] How to Make Full-Funnel Impact with Social Media

    Today we hosted a webinar with Socedo: How to Make Full-Funnel Impact with Social Media. This webinar focused on the ability of social media to touch the entire sales funnel—as long as you are strategic about social intent data and guiding customers through appropriately. Lucy Hitz Head of MarComm, Simply Measured Aseem Badshah CEO & Founder, Socedo Our very own Head of Ma ...

    Simply Measuredin Social How To's- 17 readers -
  • What Social Marketers Can Learn from David Ogilvy

    Remember when there wasn’t social media and people instead did…wait, what did they do? Even those of us who once ran across the ice fields hunting mammoths for dinner have trouble imagining a world without social media. From a marketer’s perspective, what communication channels were out there to leverage? Hang on…why do we care? Isn’t this one of those “why do I have to know ...

    Simply Measured- 19 readers -
  • Social Innovators Series: Melissa Thompson

    In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Melissa Thompson’s story. What are the first three tabs that Melissa Thompson, Social Media Lead at Brooks Running, opens in the morning? Her social media editorial calendar Her budget-in-flight deck (paid social media tracking + ...

    Lucy Hitz/ Simply Measured- 17 readers -
  • 3 Things You Need to Know to Create Content that Converts

    Whether it’s for your landing page, blog post, or sales page, you need content that inspires your audience to take action. You need to create content that drives conversions. Simply Measured Conversion Tracking But, as you know, this is much more challenging than it sounds. In this post, you’ll discover what you can do to overcome those challenges and come up with high-converting content.

    Simply Measuredin Content- 17 readers -
  • Social Innovators Series: Jen Joyce

    In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Jen Joyce’s story. Jen Joyce, who leads social media marketing at Simple, got her start locally here in Seattle managing social for Hotel Max, before she was recruited for Uber’s first PNW office.

    Lucy Hitz/ Simply Measured- 16 readers -
  • A Marketer’s Guide to Starting Out on YouTube

    YouTube has over a billion users (almost one-third of all people on the internet) and, according to Hubspot, reaches more 18+ year-olds during prime time TV hours than any cable TV network. It’s not hard to understand why 48% of marketers plan to add YouTube to their content strategy in the next year.

    Simply Measuredin Social Paid Search- 20 readers -
  • How Important Is Influencer Marketing for Brand Awareness?

    When done right, influencer marketing can work wonders for businesses looking to launch new products or raise brand awareness by tapping into an influencer’s already established audience and reach. So, what exactly is influencer marketing? It means partnering with bloggers and/or social media influencers, and having them create BEAR content.

    Simply Measuredin How To's- 18 readers -
  • 6 Social Media Tactics for Nonprofits

    It’s more important than ever for businesses to partner with nonprofit organizations—not just to look good, but to make a difference in the world. These partnerships can experience major benefits from a well-planned social media strategy. According to Nora Ganim Barnes, who co-authored a study from the Dartmouth Center for Marketing Research, “an astounding 97 percent of nonp ...

    Larry Alton/ Simply Measuredin Social- 20 readers -
  • How to Boost B2B Impact with Social Listening and Intent Data

    Marketers think about social marketing as a way to deliver core messages to our desired audience, using social networks. First, you create content tied to a specific campaign. Then, you try to get that content in front of the “right” people on different networks. 2017 Social Media Planning Template and Checklist Download B2B marketers in particular see social as an awarene ...

    Simply Measuredin Social- 18 readers -
  • What You Should Know About Chatbots in 2017

    When it comes to bots and artificial intelligence, it’s hard for me to shake the dystopian worlds of Sci-Fi as depicted in The Matrix. But at SXSW 2017, I had a change of heart after attending the panel entitled Facebook Messenger and the Rise of the Chatbot. It seems as though the bots don’t quite want to enslave humanity (yet) and just want to be helpful. I can get behind that.

    Simply Measured- 14 readers -
  • How to Increase Sales with Influencer Marketing on Instagram

    Instagram has revolutionized the way people take and share photos. And man, is it addictive. Hundreds of millions of people around the world use Instagram, making it more popular than all other social media platforms. Here are some of the latest Instagram stats: Instagram has over 700 million monthly active users and over 400 million daily active users Out of the total n ...

    Simply Measuredin Social How To's- 23 readers -
  • How to Create Better Content for Any Point in the Funnel

    Here’s the real question: How do I create content with a purpose? We talk about the funnel a lot on the Simply Measured blog. Why? Because it is the common concept that binds all marketers together. Even if you’re one of those people that insists, “The buyer’s journey isn’t linear, so the funnel doesn’t work,” you’re basically just saying people bounce from one area of the funnel to another.

    Simply Measuredin Social Content How To's- 14 readers -
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