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Slack has changed the way teams communicate. Managers use it to organize their teams, developers use it collaborate on code and customer support uses it to manage support tickets. The convenience and possible integrations that the messaging app offers users makes it a great tool to work with for streamlining work and making the most of your team’s efforts.
Over the last 6 years, we’ve delivered social analytics through one very specific modality: reports. Today we’re adding an exciting and fundamentally different modality to our platform: the Social Analytics API. Reports offer a nicely packaged, simple, and fast way to measure and understand performance across social channels.
Three thousand, two hundred and eighty-six days ago, the Portland Trail Blazers sent their first (and likely most infamous) Tweet. Being excited after getting the #1 draft pick in the 2007 NBA Draft. — Trail Blazers (@trailblazers) May 28, 2007 At that time, Twitter was a shiny new digital toy that most publishers, brands and influencers had yet to sink their claws int ...
There are an infinite number of social media goals: increased brand awareness, a bigger, more competitive social media community, getting more prospects into the consideration phase, inspiring advocacy, straight-up generating leads and sales…the list goes on. If you don’t have a goal, you don’t have a path to meet and exceed that goal.
We plan our best campaigns, but what really makes up a consumer’s mind is not your owned content—it’s recommendations from their social networks. Deloitte’s 2017 Digital Democracy Survey studies how technology is changing consumer behavior and attitude, impacting businesses. The survey found that social media recommendations matter.
Unicorn-themed products have popped up everywhere. The term “unicorn” has been used an average of 29,266 times daily on social within the past 30 days alone. When people came up with unicorn-themed food, it was only a matter of time before Starbucks, a brand which has taken social marketing to a new level, came out with a drink to leverage this trend.
My name is Laurie and I’m the new Social Media Intern at Simply Measured. It’s only the beginning, and I already know that I’m at the right company, surrounded by amazing people, doing what I’ve always imagined I’d be doing after I graduated from college (GO ZAGS!). Here are a few I learned during my first week.
This week, our marketing team worked on refreshing our influencer marketing strategy. The sequence of events I am about to divulge was a perfect “real work” example of which metrics you need to include in your plan, and how to do it. These metrics are specific to SaaS companies who sell a service and are sales- and funnel-driven in strategy.
The webinar addresses: Why your competitors matter: On social, we have unprecedented insight into the successes and failures of our competitors. This means we can use simple analysis to identify and replicate competitors’ successes, avoid their mistakes, and understand how we stack up against our biggest competitors at all times.
As a graphic designer for Simply Measured—really, any tech company—creating customized images to promote and post on social is the bread and butter. I optimize, reformat, and repurpose images based on specific network parameters and audience, all while keeping a consistent, on-brand look and feel.
For our final #SimplySocialAwards category, we will be voting on best brand personality! Having a distinct brand personality is vital for connecting and engaging with your audience. Note: There is a poll embedded within this post, please visit the site to participate in this post's poll. Our marketing team narrowed it down to four finalists.
You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social and the web? Here’s Why Let me tell you about the person who taught me the best digital marketing lesson I’ve ever received. For starters, he doesn’t know I’m writing about him, so let’s just call him Ryan.
You want to generate awareness of your brand and/or product, but you ultimately want to bring dollars into your business. You want to build an engaged community on social, but you want to get those click-throughs, too. Because you want to get better at many things, you don’t want to measure just one element of your social media activity. And you still haven’t found what you’re looking for.
Social media marketing can be a challenging aspect of marketing for some companies, both in terms of valuing this channel and using it effectively. While social media can be one of your best tools for connecting with customers and building strong relationships, not all businesses take advantage of their social media profiles the way they should. You can’t just put content out there anymore.
I’ve always hated coloring books. Why would I spend my time doing busy work when I could just draw my own picture that’s way more awesome? I like things to be a little messy, and a little ambiguous. I like figuring out problems that don’t have clear answers, and I like when it’s up to me to define what happens next. That’s why I got into marketing.
It’s week 3 of the #SimplySocialAwards! Last week Alaska Airlines won best content strategy with 55% of the vote. Next up is best video strategy–an important category, as video continues to be a major trend for social media in 2017. 100 million hours of video are watched on Facebook every day and 10 billion videos are watched on Snapchat every day. Needless to say, video isn’t going anywhere.
It seems like Facebook, Instagram, and Snapchat unveil new developments and product features every day as Snapchat goes toe-to-toe with Instagram Stories (and now Facebook Stories), and all of these networks try to: A) Get current users to spend more time with them B) Attract new users C) Get currently engaged brands to invest more in them D) Attract new brands Here’s the latest informatio.
Social media continues to evolve, and sophisticated organizations have moved beyond existing on social to measuring progress and optimization techniques. According to a recent Gartner report: Marketing leaders recognize that social analytics tools are a critical component of their marketing stack. There is increasing parity in the social analytics market.
Easy Social Media Measurement & Analytics