• 5 Clever Goal-Focused Facebook Campaign Ideas

    There are an infinite number of social media goals: increased brand awareness, a bigger, more competitive social media community, getting more prospects into the consideration phase, inspiring advocacy, straight-up generating leads and sales…the list goes on. If you don’t have a goal, you don’t have a path to meet and exceed that goal.

    Simply Measuredin Social- 15 readers -
  • Five Ways You Can Use Social Listening Data for Better Marketing

    We plan our best campaigns, but what really makes up a consumer’s mind is not your owned content—it’s recommendations from their social networks. Deloitte’s 2017 Digital Democracy Survey studies how technology is changing consumer behavior and attitude, impacting businesses. The survey found that social media recommendations matter.

    Simply Measuredin Social- 18 readers -
  • What Your Brand Can Learn from the Unicorn Frappuccino’s Social Media Impact

    Unicorn-themed products have popped up everywhere. The term “unicorn” has been used an average of 29,266 times daily on social within the past 30 days alone. When people came up with unicorn-themed food, it was only a matter of time before Starbucks, a brand which has taken social marketing to a new level, came out with a drink to leverage this trend.

    Simply Measuredin Social- 14 readers -
  • What I Learned My First Week as a Social Media Intern

    My name is Laurie and I’m the new Social Media Intern at Simply Measured. It’s only the beginning, and I already know that I’m at the right company, surrounded by amazing people, doing what I’ve always imagined I’d be doing after I graduated from college (GO ZAGS!). Here are a few I learned during my first week.

    Simply Measuredin Social- 13 readers -
  • Which Metrics Do You Need in Your B2B Influencer Program?

    This week, our marketing team worked on refreshing our influencer marketing strategy. The sequence of events I am about to divulge was a perfect “real work” example of which metrics you need to include in your plan, and how to do it. These metrics are specific to SaaS companies who sell a service and are sales- and funnel-driven in strategy.

    Simply Measured- 17 readers -
  • How to Gut Check Your Performance Against Competitors

    The webinar addresses: Why your competitors matter: On social, we have unprecedented insight into the successes and failures of our competitors. This means we can use simple analysis to identify and replicate competitors’ successes, avoid their mistakes, and understand how we stack up against our biggest competitors at all times.

    Simply Measuredin How To's- 15 readers -
  • How to Design Visuals for Your Social Media Campaign

    As a graphic designer for Simply Measured—really, any tech company—creating customized images to promote and post on social is the bread and butter. I optimize, reformat, and repurpose images based on specific network parameters and audience, all while keeping a consistent, on-brand look and feel.

    Simply Measuredin Social How To's- 16 readers -
  • Why It’s Essential to Track Your Content

    You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social and the web? Here’s Why Let me tell you about the person who taught me the best digital marketing lesson I’ve ever received. For starters, he doesn’t know I’m writing about him, so let’s just call him Ryan.

    Simply Measuredin Social Content- 21 readers -
  • What Full-Funnel Social Analytics Actually Means

    You want to generate awareness of your brand and/or product, but you ultimately want to bring dollars into your business. You want to build an engaged community on social, but you want to get those click-throughs, too. Because you want to get better at many things, you don’t want to measure just one element of your social media activity. And you still haven’t found what you’re looking for.

    Simply Measuredin Content- 36 readers -
  • What Are Social Media Marketing Essentials in 2017?

    Social media marketing can be a challenging aspect of marketing for some companies, both in terms of valuing this channel and using it effectively. While social media can be one of your best tools for connecting with customers and building strong relationships, not all businesses take advantage of their social media profiles the way they should. You can’t just put content out there anymore.

    Simply Measuredin Social- 15 readers -
  • The New Simply Measured: Because Marketing is Messy

    I’ve always hated coloring books. Why would I spend my time doing busy work when I could just draw my own picture that’s way more awesome? I like things to be a little messy, and a little ambiguous. I like figuring out problems that don’t have clear answers, and I like when it’s up to me to define what happens next. That’s why I got into marketing.

    Kevin Shively/ Simply Measuredin Content- 18 readers -
  • #SimplySocialAwards: Best Video Strategy

    It’s week 3 of the #SimplySocialAwards! Last week Alaska Airlines won best content strategy with 55% of the vote. Next up is best video strategy–an important category, as video continues to be a major trend for social media in 2017. 100 million hours of video are watched on Facebook every day and 10 billion videos are watched on Snapchat every day. Needless to say, video isn’t going anywhere.

    Simply Measuredin Content- 17 readers -
  • Why Social Marketers Need to Understand the Funnel (And How)

    Social media continues to evolve, and sophisticated organizations have moved beyond existing on social to measuring progress and optimization techniques. According to a recent Gartner report: Marketing leaders recognize that social analytics tools are a critical component of their marketing stack. There is increasing parity in the social analytics market.

    Simply Measuredin Social Paid Search How To's- 21 readers -
IMGlance Facts
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  3. 733 posts, read by 11,538 readers
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  5. 22 Posts per month
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