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As the web continues to evolve, there is increasing demand for websites to become ever more advanced and interactive. As a result, many developers choose to build websites using frameworks like React and Angular. This gives rise to the issue of how to optimise such sites for SEO. Basically, the question developers and SEOs ask is, can search engines like Google crawl JavaScri ...
In 2017 there will again be hundreds of Digital Marketing events around the globe. Where to speak? Which ones to attend? It’s a decision that you can’t make without knowing what events there are. Like every year in the past five years, we would like to make it a bit easier for you. By publishing our annual events list.
Being a marketer isn’t always easy. You have to stay on top of the latest developments. At the same time, marketers have to learn tactics and strategy. So a marketer needs to wind down as well. Watch a movie and relax. But what if we combine the two? What if marketers can watch movies about marketing? Well, you’re in luck. You can.
This is a guest post from Robert Padgett, Associate Director of Technical SEO at Adapt Partners. What is thin content? Thin content can be defined as content with little or no added value. Some of the pages that lie into this classification are pages with duplicate content, automatically generated content, affiliate and scraped content, and doorway pages can be classified as th ...
The continued digital momentum towards local and hyperlocal search engine optimization (SEO), driven in no small part with the adoption of voice search and home assistants (including personal search speakers), has led to a shift in focus towards the local digital landscape, and in many cases with the complete exclusion of the more traditional international SEO opportunity.
For as long as I’ve been in paid search, there’s always been debate and much banter (argument?!) about whether my chosen discipline is better than it’s sibling, SEO. What I hope to do in this article is give you a way to explain the pros and cons of both channels to your clients while hopefully persuading you that both are important when it comes to deciding your marketing strategy.
I have been asked for advice a number of times recently on whether a managed service or self-service programmatic display solution is the right way to go. Of course, the answer to this question is generally, “it depends”. And it depends on a lot of things, but mostly it is about scale and control. What is the scale of your programmatic display activity and what control are you looking for.
Managing a content strategy will more often that not involve multiple people, multiple networks and if handled poorly, multiple problems. This is why it’s important to keep your plans in a central location using an editorial content calendar, so all contributors can see the latest changes and updates and can plan their own content accordingly.
It can be tough at the top – with SEO more commonly a part of digital businesses than ever before, the performance in SERPs of your competitors will likely have improved across the board. While it is vital for brands to be keeping up with new trends in search marketing, it is important that SEOs also remember to follow the basics – basics such as internal linking and site structure.
Do you ever get that weird sense of deja vu? You knew exactly what your colleague was about to say or what would happen next. It feels like you’ve seen it all before. Technically this is caused by a delay between the two sides of your brain processing the information; one side sees the event subconsciously and then again when you fully recognise the event.
At this time of the year, it has become a habit of mine to attend all the largest PPC conferences in Europe to do some “speakers shopping” for ADworld Experience (whose next edition will be in Bologna, Italy, on April 12-13, 2018). In this post, I have written about some of the most important highlights from the first day of HeroConf London (the European date of the largest P ...
If you work as an SEO, chances are you have problems explaining to your friends and family what you do. When I try to simplify my job, the quick version is “I make my clients’ websites rank better on Google”. The first most common reaction is “so do you work for Google?”. No, I don’t. “Ok, so you work in IT”. Well, you could say that, but it’s not accurate either.
Sometimes, SEO is nothing more than getting the job done. It has taken me nearly six years to confidently be able to write the first sentence. Does that seem weird to you? It certainly does to me. I don’t mean that I’ve spent the last nearly six years of my life not getting things to work – far from it – but striving for “best practice” keeping up with all the latest blogs &a ...
‘Write for people, not robots’ has been the clarion call to copywriters for at least six years (since the Panda update), but is that still the case? The answer, like that to any question posed by a History channel documentary, is both yes and no. When the Panda update was first released into the verdant, bamboo forests of the 2011 internet, it found much with which to keep i ...
Since Google introduced Accelerated Mobile Pages (AMP) to mobile users back in 2016, it has become a major trend and a game changer for online publishers. They’ve embraced this technology the most out of all other industries, and naturally, they seem to benefit the most from it, as it is the only way to win a place in the AMP Carousel aka Top Stories.
The screen-less search marketing opportunity is likely to be bigger than you think. With a market size expected to reach into the billions over the next couple of years, now is the right time to start investing resource into screen-less search marketing. If you are thinking that screen-less search marketing is another name for voice search optimisation (or VSO), there is act ...
If you have ever worked in a marketing agency there’s no doubt you’re familiar with buyer personas. Buyer personas can help characterise key segments of an audience with the aim of delivering the most relevant messages to each segment. The same holds for agency account management. Building personas for your existing clients can help your account managers improve the way they ...
These days is hard to open the internet and not read something about artificial intelligence (AI). One of the topics tech journals like to cover is how will AI impact our jobs as marketers in 5, 10, 20 years time. Some say we’ll all be replaced by far more intelligent machines in just a few years.
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