• Location Data for Brands: ‘Alternative Facts’ No Longer

    As the proximity industry grows, it’s important for brands investing in location and proximity to understand the differences between the various data points and technologies on the market. These differentiators can greatly affect how the proximity and location data is applied towards a brand’s marketing goals.

    Street Fight- 14 readers -
  • Comcast Rolling Out a New Local Ad Service

    For local businesses looking for advertising, there’ll be a new kid in town to help this summer. Better still, ad buyers will get the help for free. The service, called Stratasphere, is a new offering from Comcast-owned Strata, which already has three decades in the business of connecting ad sellers with ad buyers.

    Street Fight- 13 readers -
  • The In-Between Stage for Startups: Visions of Growth and the Value of Pivots

    Though SEO software company Moz is more than a decade into its business evolution, CEO Sarah Bird says there is no in-between stage for her company. “As Moz has grown, I still feel that I’m in the very early stages,” Bird says. “You never arrive. There’s no ‘Yay, we did it, we’re done.’ I’m not in between anything. I’m still on the cusp. There’s so much more to do, so much opportunity.

    Street Fight- 13 readers -
  • Made for Each Other: Wallets, Loyalty, and Mobile Payments

    It’s fair to say the local marketing industry has been a little disappointed by the adoption of mobile payments. The combination of a sluggish hardware upgrade cycle and consumer reluctance appears discouraging. But there are catalysts on the near horizon, including the promise of a virtuous circle where mobile wallet-enabled loyalty programs encourage payments and vice versa.

    Street Fightin Mobile- 13 readers -
  • Macaroni Kid Pushes Stroller Into Big and Site-Packed Local Parent Space

    There are 50 million mothers and fathers of young children, so it’s no surprise that there are numerous websites competing for parental attention — particularly moms, who have yet to be dislodged from their dominant role by dads who have learned how (and when) to change diapers. One of the earliest sites is intensely hyperlocal Macaroni Kid, which was founded by “recovering l ...

    Tom Grubisich/ Street Fight- 11 readers -
  • 5 Platforms Brands Can Use for Smarter Customer Communications

    Marketers are in control over the channels they use to communicate with customers and the type of content they put out, but once a marketer presses “send” on an email, social, or SMS campaign, consumers take the reins in deciding how to engage with the content they receive. Low engagement rates can derail even the most ambitious digital marketing program, leading marketers to ...

    Stephanie Miles/ Street Fight- 17 readers -
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