• McClatchy’s Chris Hendricks Signs Off After a Long Digital-First Career

      McClatchy’s Chris Hendricks has often been my GPS on where daily newspapers, including his company, were in finding their legs on the constantly shifting ground of digital publishing. But starting tomorrow morning, I won’t be able to get any more positional readouts from Hendricks. After a 25-year career at McClatchy where he led the company on its make-or-break journey from ...

      Tom Grubisich/ Street Fight- 21 readers -
    • GateHouse’s UpCurve Acquires Closely to Complement ThriveHive

      GateHouse Media’s small and medium-sized business solutions provider UpCurve announced this morning that it has acquired Perry Evans’ Denver-based local/social tech company Closely. The company will be integrated into ThriveHive’s digital solutions, deepening UpCurve’s ability to aggregate and analyze SMB data.

      David Hirschman/ Street Fight- 17 readers -
    • xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

      In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.

      Stephanie Miles/ Street Fightin Mobile- 47 readers -
  • Report: CMOs Overwhelmed By Cost of Mobile Ad Fraud

    Instances of mobile ad fraud are growing so quickly that enterprise marketers are struggling just to identify the most costly forms. According to a new report by Forrester Consulting, mobile ad fraud has become an accepted part of doing business, with 69% of marketers citing that at least 20% of their budgets are being exposed to fraud on the mobile web.

    Stephanie Miles/ Street Fight- 11 readers -
  • Cloud Summit: Cisco Ramps Up Its SaaS Solutions for SMBs

    Giant enterprise tech firms like Cisco are well-equipped to provide SaaS services, such as wifi, access points, file share and business collaboration and managed security. In selling to SMBs, however, they have had to re-think the marketing approaches that have worked with larger customers. Cisco is generally known for its enterprise router services, which can run in the mill ...

    Street Fightin SaaS- 10 readers -
  • Holiday Countdown: 5 Powerful Mobile Marketing Activations that Drive Sales

    Holiday Countdown: 5 Powerful Mobile Marketing Activations that Drive Sales December 12, 2017 by Julie Bernard Leave a Comment Filed Under: Commentary In a year of challenging retail news, this holiday season there’s finally some promising predictions for retail brands. A surge of consumer dollars is flowing to online and brick-and-mortar checkout lines.

    Street Fightin Mobile- 12 readers -
  • Can Facebook Contend in Local Search?

    A term often invoked at the intersection of Facebook and local is “sleeping giant.” After launching several products that flirt with local search and discovery — Places, Graph Search, Nearby etc. — the giant remains mostly at rest. Facebook Local, rebranded from Facebook Events, is the latest foray into location-based user engagement.

    Michael Boland/ Street Fightin Social Facebook- 11 readers -
  • At Cloud Summit, a Focus on the Transition to SaaS Services

    At last week’s SMB Cloud Adoption Summit held by The Local Search Association in San Francisco, roughly 100 attendees gathered to discuss the transition of their services for SMBs from advertising-oriented sales to the new breed of SaaS based solutions (or “Cloud Applications.”). Key topics for the gathered group include the size of the SaaS market for SMBs, segmentation, sal ...

    Street Fight- 10 readers -
  • Google Websites — To Infinity and Beyond?

    In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, a very groggy morning to you from San Francisco.

    Street Fightin Google- 16 readers -
  • Big Political Ad Spend Set for Local in 2018, but Will News Sites Be Ready?

    A record wave of political advertising is heading toward the local digital space as the parties and well-funded special-interest groups gear up to elect their candidates and enact propositions in the 2018 mid-year elections. Political ad spending totaling $1.9 billion will pour into the digital space, most of it on the local level, Borrell Associates estimates in its 2018 forecast.

    Tom Grubisich/ Street Fight- 10 readers -
  • Street Fight Daily: 2018 Local Ad Spend Projections, Mashable Pivots Away from Video

    Street Fight Daily: 2018 Local Ad Spend Projections, Mashable Pivots Away from Video December 8, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 2018 Local Ad Spend to Top $151 Billion (MediaPost) Mobile, which is becoming a $19 billion market, will move into the No.

    Street Fight- 10 readers -
  • Adthena Giving Culture the Credit It Deserves

    Search intelligence company Adthena is headquartered in London, and in October officially launched its new U.S.-based offices in New York and Austin. To ensure that expansion would reflect the company’s values, founder and CEO Ian O’Rourke brought the new U.S. team to London specifically to assimilate them to Adthena’s company culture.

    Street Fight- 12 readers -
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