• Openings and New Hires at Placed, Main Street Hub and Apptus

    Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Main Street Hub Hires COO Main Street Hub recently welcomed Jeff Mosler as the company’s new Chief Operating Officer.

    Geoff Michener/ Street Fight- 9 readers -
  • What Happens to Local Data When Physical Stores Close?

    More than 8,600 brick-and-mortar stores are expected to close this year, up from 2,056 in 2016 and 5,077 in 2015. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains with hundreds of storefronts spread across the country, outdated location data can lead to frustrated shoppers and missed o ...

    Stephanie Miles/ Street Fightin Mobile- 10 readers -
  • Street Fight Daily: Snap Launches Location-Sharing Feature, Walmart Goes After AWS

    Street Fight Daily: Snap Launches Location-Sharing Feature, Walmart Goes After AWS June 22, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Launches Location-Sharing Feature Snap Map (TechCrunch) Snapchat’s next big feature wants to get you to meet up with friends in re.

    Street Fightin Twitter- 12 readers -
  • How Using Wearables Data Can Strengthen Brands’ Outreach

    If you’re one of the millions of people who received a fitness tracker or smartwatch in the past year, can you honestly say – hand on heart – that you’re still using it? I’m going to take a wild guess that, rather than strapped to your wrist tracking your every waking (and sleeping) moment, it’s now buried among the clutter in a sock drawer. Don’t feel guilty though, because you’re not alone.

    Street Fightin How To's- 11 readers -
  • Case Study: Hospitality Group Uses CRM to Understand Customer Patterns

    Merchant: Garces Group Location: East Coast Size: 14 locations Platforms: Facebook, Google, Instagram, OpenTable, Twitter, Venga Bottom Line: CRM platforms allow multi-location businesses to pool the customer data coming in from all of their physical locations in real-time. “What do our customers think about the job we’re doing?” That’s a question most businesses are look ...

    Stephanie Miles/ Street Fight- 11 readers -
  • Why Voice Search Is the Future

    Voice search is taking over my home. And soon, it will take over your business. In the morning, my kids use the Echo as an alarm clock. They talk to Echo to plan their days, to check the weather, and to get the news. I can hear my son talking to Echo in his room and my daughter in hers before they say hello to Mom and Dad.

    Jon Schepke/ Street Fight- 13 readers -
  • Insticator Uses Trivia to Make a Serious Case for Ad Revenue

    If a local news publisher wants to engage its users more deeply, it wouldn’t resort to trivia, you might think. But trivia is exactly what Insticator uses to help publishers not only deepen engagement but also produce more ad click-throughs and revenue. Insticator says its quizzes and polls generate 15 billion ad impressions each month, increase average website revenue by 160 ...

    Tom Grubisich/ Street Fight- 16 readers -
  • Report: Delivery Apps Don’t Cannibalize Restaurant Visits

    Consumer tastes are changing, and the restaurant industry is feeling the heat. Although restaurant sales are expected to reach $799 billion this year, the rate of growth has remained tepid, and restaurant owners are looking for someone to blame. Enter the third-party delivery service. Popular apps like UberEats, DoorDash, and Postmates have drawn the ire of restaurant owners ...

    Stephanie Miles/ Street Fight- 15 readers -
  • Making Sense of Posts in Google’s SMB Product Portfolio

    In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! Mike: Rode my bike into work today. It was glorious.

    Street Fightin SEO Google- 19 readers -
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