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McClatchy’s Chris Hendricks has often been my GPS on where daily newspapers, including his company, were in finding their legs on the constantly shifting ground of digital publishing. But starting tomorrow morning, I won’t be able to get any more positional readouts from Hendricks. After a 25-year career at McClatchy where he led the company on its make-or-break journey from ...
GateHouse Media’s small and medium-sized business solutions provider UpCurve announced this morning that it has acquired Perry Evans’ Denver-based local/social tech company Closely. The company will be integrated into ThriveHive’s digital solutions, deepening UpCurve’s ability to aggregate and analyze SMB data.
In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.
Street Fight Daily: Inside Amazon’s Fast-Growing Ad Biz, Facebook to Book Ad Revenue Locally December 13, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Know AAP from AGM and AMS: How Amazon’s Major Ad Offerings Work (Digiday) Amazon’s rapid advertising growth comes with much c.
Instances of mobile ad fraud are growing so quickly that enterprise marketers are struggling just to identify the most costly forms. According to a new report by Forrester Consulting, mobile ad fraud has become an accepted part of doing business, with 69% of marketers citing that at least 20% of their budgets are being exposed to fraud on the mobile web.
Giant enterprise tech firms like Cisco are well-equipped to provide SaaS services, such as wifi, access points, file share and business collaboration and managed security. In selling to SMBs, however, they have had to re-think the marketing approaches that have worked with larger customers. Cisco is generally known for its enterprise router services, which can run in the mill ...
Street Fight Daily: Google Bests Facebook on Web Traffic Referral, How BBC Uses Voice Assistants December 12, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Reversal, Google Now Sending More Traffic to Publishers Than Facebook (Recode) Google used to be the main source of re.
Holiday Countdown: 5 Powerful Mobile Marketing Activations that Drive Sales December 12, 2017 by Julie Bernard Leave a Comment Filed Under: Commentary In a year of challenging retail news, this holiday season there’s finally some promising predictions for retail brands. A surge of consumer dollars is flowing to online and brick-and-mortar checkout lines.
A term often invoked at the intersection of Facebook and local is “sleeping giant.” After launching several products that flirt with local search and discovery — Places, Graph Search, Nearby etc. — the giant remains mostly at rest. Facebook Local, rebranded from Facebook Events, is the latest foray into location-based user engagement.
Street Fight Daily: Brands Sign on for Snap AR Push, Email Turns Up Big on Cyber Week December 11, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Gets $1 Million a Day for Branded Lenses (Digiday) Snapchat’s 3-D augmented reality lenses are the newest marketing ploy th.
At last week’s SMB Cloud Adoption Summit held by The Local Search Association in San Francisco, roughly 100 attendees gathered to discuss the transition of their services for SMBs from advertising-oriented sales to the new breed of SaaS based solutions (or “Cloud Applications.”). Key topics for the gathered group include the size of the SaaS market for SMBs, segmentation, sal ...
In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, a very groggy morning to you from San Francisco.
A record wave of political advertising is heading toward the local digital space as the parties and well-funded special-interest groups gear up to elect their candidates and enact propositions in the 2018 mid-year elections. Political ad spending totaling $1.9 billion will pour into the digital space, most of it on the local level, Borrell Associates estimates in its 2018 forecast.
Street Fight Daily: 2018 Local Ad Spend Projections, Mashable Pivots Away from Video December 8, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 2018 Local Ad Spend to Top $151 Billion (MediaPost) Mobile, which is becoming a $19 billion market, will move into the No.
LBMA Podcast: Microsoft Azure + TomTom, Snapchat Object Filters December 8, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Mar ...
Search intelligence company Adthena is headquartered in London, and in October officially launched its new U.S.-based offices in New York and Austin. To ensure that expansion would reflect the company’s values, founder and CEO Ian O’Rourke brought the new U.S. team to London specifically to assimilate them to Adthena’s company culture.
Street Fight Daily: Retailers Can Win Big After Christmas, Brand Safety Trips Up Publishers December 7, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Search Data Suggest Retailers Stand to Win Big Week After Christmas (MediaPost) Shopping queries such as “where to buy” increas.
Survey: Small Retailers Struggling to Compete this Holiday Season December 7, 2017 by Stephanie Miles Leave a Comment Filed Under: News The holiday season isn’t just an important time for small businesses, it’s the important time. Nearly one-third of store owners say they are completely dependent on revenue earned during this period, according to a new survey by Vistaprint.
Local Marketing, Location Services, Local commerce, Mobile Marketing