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#SFSNYC: Street Fight Announces Winners of the 2016 Local Visionary Awards October 26, 2016 by Jacob Donnelly Leave a Comment Filed Under: #SFSNYC Street Fight announced the winners of the 2016 Local Visionary Awards yesterday in a ceremony at the company’s flagship NYC conference. The 13-category competition honors the very best campaigns, companies, ideas, and individuals ...
In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.
Due partly to its former notoriety, I often say that Foursquare is one of the most misunderstood companies in tech. It’s gone from check-in darling to an under-recognized data powerhouse. But in that transition, it’s more successful than ever. And its primary emphasis has remained the entire time: real-world consumer behavior. Meanwhile, the ad industry’s hunger for location data grows.
Street Fight Daily: Google Bolsters SMB Marketing Tools, Marketers Focus on Social and Video June 23, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Posts Now Live for All My Google Business Users (Search Engine Land) Google Posts, which allow businesses to create conten.
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Main Street Hub Hires COO Main Street Hub recently welcomed Jeff Mosler as the company’s new Chief Operating Officer.
More than 8,600 brick-and-mortar stores are expected to close this year, up from 2,056 in 2016 and 5,077 in 2015. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains with hundreds of storefronts spread across the country, outdated location data can lead to frustrated shoppers and missed o ...
Street Fight Daily: Snap Launches Location-Sharing Feature, Walmart Goes After AWS June 22, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Launches Location-Sharing Feature Snap Map (TechCrunch) Snapchat’s next big feature wants to get you to meet up with friends in re.
Big brands have already figured out how to use social media – just dump tons of money into it. Buy followers. Pay a marketing company to post wholesome memes every day, and create your own hashtag. But less well-known brands, local shops, and small business owners are finding that Instagram, Facebook, Twitter, and other apps can be overwhelming.
If you’re one of the millions of people who received a fitness tracker or smartwatch in the past year, can you honestly say – hand on heart – that you’re still using it? I’m going to take a wild guess that, rather than strapped to your wrist tracking your every waking (and sleeping) moment, it’s now buried among the clutter in a sock drawer. Don’t feel guilty though, because you’re not alone.
Street Fight Daily: Uber CEO Resigns, Instagram Stories’ Rapid Growth Continues June 21, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Founder Travis Kalanick Resigns as CEO (NYT) Travis Kalanick stepped down Tuesday as chief executive of Uber, the ride-hailing service th.
Merchant: Garces Group Location: East Coast Size: 14 locations Platforms: Facebook, Google, Instagram, OpenTable, Twitter, Venga Bottom Line: CRM platforms allow multi-location businesses to pool the customer data coming in from all of their physical locations in real-time. “What do our customers think about the job we’re doing?” That’s a question most businesses are look ...
Voice search is taking over my home. And soon, it will take over your business. In the morning, my kids use the Echo as an alarm clock. They talk to Echo to plan their days, to check the weather, and to get the news. I can hear my son talking to Echo in his room and my daughter in hers before they say hello to Mom and Dad.
Street Fight Daily: Blue Apron Prices IPO, How Retailers Can Respond to Amazon’s Disruption June 20, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Blue Apron and Delivery Hero Price IPOs Following Amazon’s Big Buy (VentureBeat) Blue Apron and Delivery Hero already had their wo.
If a local news publisher wants to engage its users more deeply, it wouldn’t resort to trivia, you might think. But trivia is exactly what Insticator uses to help publishers not only deepen engagement but also produce more ad click-throughs and revenue. Insticator says its quizzes and polls generate 15 billion ad impressions each month, increase average website revenue by 160 ...
#SFSNYC: Research Roundtable Shows Nuance of Defining Local and Mobile Effectiveness June 20, 2017 by David Card Leave a Comment Filed Under: #SFSNYC Last week’s Street Fight Summit showcased a variety of research on local marketing; mobile advertising and commerce; and small business technology preferences.
Street Fight Daily: Winners and Losers in Amazon/Whole Foods, Walmart Counters With Bonobos June 19, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Who Wins and Who Loses in Amazon’s Blockbuster Deal to Buy Whole Foods (Quartz) The deal will impact more than supermarkets, thoug.
Consumer tastes are changing, and the restaurant industry is feeling the heat. Although restaurant sales are expected to reach $799 billion this year, the rate of growth has remained tepid, and restaurant owners are looking for someone to blame. Enter the third-party delivery service. Popular apps like UberEats, DoorDash, and Postmates have drawn the ire of restaurant owners ...
In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! Mike: Rode my bike into work today. It was glorious.
Local Marketing, Location Services, Local commerce, Mobile Marketing