• xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

      In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.

      Stephanie Miles/ Street Fightin Mobile- 46 readers -
    • Placed Analysis Uncovers Location Data Biases

      Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to reach ...

      Stephanie Miles/ Street Fightin Mobile- 26 readers -
    • Foursquare’s Rosenblatt: ‘Location Is the Atomic Unit of Mobile’

      Due partly to its former notoriety, I often say that Foursquare is one of the most misunderstood companies in tech. It’s gone from check-in darling to an under-recognized data powerhouse. But in that transition, it’s more successful than ever. And its primary emphasis has remained the entire time: real-world consumer behavior. Meanwhile, the ad industry’s hunger for location data grows.

      Michael Boland/ Street Fight- 20 readers -
  • Street Culture: Life at Boxed Means “Do The Right Thing”

    Wholesale ecommerce retailer Boxed is taking its position as team leader seriously. The company pays for its employees’ kids to go to college. It looked at the industry-wide “pink tax” and started a campaign against the higher prices. It even started contributing $20,000 to pay for employees’ weddings after CEO Chieh Huang heard about a tough time one of his packing table workers was having.

    Street Fight- 6 readers -
  • Raise Report: Hiya, HappyOrNot, Standard Cognition Score New Funding

    Raise Report: Hiya, HappyOrNot, Standard Cognition Score New Funding October 20, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Tuesday, Oct 10: U.K.’s Verve Picks Up $18.

    Street Fight- 7 readers -
  • So Long Local Search — Hello Machine-Directed Discovery

    Are you finally understanding how to get your business locations to show up properly on the Internet? Are you using a great marketing service that manages your online local visibility? Well whatever you thought you knew about getting your business found online and on mobile, or whatever you are currently learning, is already obsolete.

    Street Fight- 11 readers -
  • Street Fight Daily: The Importance of Attribution, Newspapers & Retailers Share Connected Fate

    Street Fight Daily: The Importance of Attribution, Newspapers & Retailers Share Connected Fate October 18, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Investing in the Right Measurement Tools Makes a Big Business Impact (eMarketer) A new study from marketing platform pro.

    Street Fight- 11 readers -
  • Google Elevates Local Marketing to Prime Time

    Google Elevates Local Marketing to Prime Time October 18, 2017 by Jon Schepke Leave a Comment Filed Under: Commentary Local marketing has reached a new level of importance based on the measurable results it can provide. The evolution of the Google My Business (GMB) API is part of this overall equation.

    Jon Schepke/ Street Fightin Google- 14 readers -
  • The New Local Ecosystem: An Interview with Darren Shaw

    If you know anything about local search, you know the Local Search Ecosystem chart, first published by David Mihm on GetListed.org back in 2009. Often called the “spaghetti chart” due to the dizzying number of interrelationships it depicts, the chart is a go-to marketing tool for explaining the complexity of local search and the flow of data between aggregators and publishers.

    Damian Rollison/ Street Fight- 14 readers -
  • Yelp Analysis Finds Bright Spots for Business Growth

    A new economic outlook report released by the team at Yelp just this morning finds ample opportunity for growth for small businesses throughout the country, and particularly those located in Southeastern states. Looking at economic opportunities for businesses in 50 U.S. cities, Yelp found the most strength in warm weather locations.

    Stephanie Miles/ Street Fight- 11 readers -
  • Cultural Shifts Underlines Google’s Local Enterprise Play

    In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! Mike: This is different.

    Street Fightin Google- 10 readers -
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