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The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages.
It feels like social media editors only have fun on Twitter and Facebook. Those platforms may be the go-to places for celebrities and “sexy” B2C brands—if Denny’s is ever going to be sexy, this is it—but when it comes to B2B marketing, LinkedIn has them beat. According to a new infographic from WebpageFX, 80 percent of B2B social media leads come from LinkedIn.
Content strategists must’ve been good last year because they’re set to enjoy a salary boost in 2017. That’s according to new research from The Creative Group, a staffing firm which collected data for more than 120 creative and marketing jobs across the U.S. After looking through the data, the companies pinpointed the eight highest-paying tech and creative careers.
Capitol Hill has been full of unprecedented news for months, but on March 20, something truly strange happened. As FBI Director James Comey and NSA Director Mike Rogers faced questions on the Trump administration’s ties to Russia, the hearing took an unexpected turn. President Trump, as is his custom, had taken to Twitter to share his opinions on the matter.
Back in 2015, Facebook introduced Instant Articles. It was a seminal moment—or at least, it was supposed to be. After years of hot takes and hand-wringing, including from yours truly, what was once supposed to revolutionize digital content has instead been something of a dud. The Guardian, which used to turn every piece it published into an Instant Article, is now completely a ...
The more time you spend on production, the higher the costs. That’s just basic economics. Marketers, however, seem to ignore this simple rule. According to a new Contently survey, 69 percent of senior marketers are not tracking metrics related to the speed and efficiency of content creation. 1 CEOs and CFOs shouldn’t take this lightly.
Welcome to the April edition of Ask a Content Strategist, the monthly mailbag column about love, life, and mostly content marketing. This month’s column focuses on a topic that no one’s talking about: video marketing. What’s that? Everyone’s talking about video marketing? Even your nana wants to know why you aren’t doing more video? Well then damn—we don’t have any time to waste.
There’s a lot of noise and uncertainty in content marketing, but one thing has remained constant: People are creating more and more content. According to CMI’s 2017 benchmark survey, over 70 percent of companies plan to create more content this year compared to last year—an upward trend that’s held steady over the past few years. In turn, content marketing hiring is on the rise.
I have a pair of 13-year-old cousins who come over my childhood home every year for the holidays. When they were younger, their parents often harped on their impish outdoor behavior: “Put down that tree branch!” “Get out of the mud!” Eventually, they outgrew their old vices and replaced them with something more modern: excessive cell phone usage.
This post originally appeared on Social Media Week. Virtual reality isn’t just for big budgets. Hardware is becoming more accessible, and there are new opportunities for small businesses to create VR content. While there still is a whole lot of tinkering, more and more brands, organizations, and technology companies are figuring out what works, what doesn’t, and what consumers actually want.
In 2010, pharmaceutical company Eli Lilly sponsored a quiz about depression on WebMD. The quiz, which consisted of 10 questions, attempted to determine if users suffered from depression based on how their answers mapped to common symptoms. The outcomes forked into two paths: Those feeling five or more common symptoms were flagged as higher risk; respondents experiencing four or ...
It’s no secret that trust in the ﬁnancial sector took a hit after the 2008 ﬁnancial crisis. This is particularly true among millennials, who, in 2016, overtook baby boomers as the largest generation. More than any previous generation, millennials have shown reluctance to engage with the ﬁnance industry: Just 1 in 3 millennials have money in the stock market, only 33 percent ow ...
I’ve worked at the same company for the past three and a half years, but it feels, at times, like I’ve worked for three different companies. That’s just the nature of startups; you’re reinventing yourself more than Madonna in the ’80s. Contently’s mission is still the same as when I joined in 2013.
Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new? Facebook is in trouble for failing to stop fake news, extremist messages, and child pornography? Par for the course. Facebook shamelessly copied another Snapchat feature? Yawn. It’s all been going on for years.
Every six months, the Interactive Advertising Bureau (IAB) publishes a revenue report on the state of the digital ad industry. In its most recent edition, social media revenue rose to $7 billion, a staggering 57 percent increase from the same period a year earlier. Social media revenue has climbed in every report since the IAB began including such data in 2012.
In Arthur Conan Doyle’s novel The Sign of Four, Sherlock Holmes says one of his most iconic witticisms, “I never guess. It is a shocking habit—destructive to the logical faculty.” Luckily for Holmes, he never worked in marketing. The famous detective may have had brilliant deductive powers, but even he would’ve struggled to make sense of today’s digital video landscape.
The post Case Study: How Braintree Used Content ...
Here are a couple of embarrassing facts about myself: 1. I have a catalogued list of my favorite content marketing SlideShares. 2. There’s one that’s my most favorite, and I reference it all the time. I’m talking about Why Content Marketing Fails, by Moz founder Rand Fishkin. It tackles the biggest content marketing mistakes with the help of clip art and some pretty bad fonts.
Content marketing industry news and analysis, by Contently