• 3 European Martech Trends Affecting Brands in 2017

    Across the UK, automation is taking over. Five years ago, for example, real-time bidding accounted for just 12 percent of online display advertising, according to the International Data Corporation. Last month, the Internet Advertising Bureau UK reported that almost three-quarters of UK digital display advertising is now bought programmatically. That push is all about relevance.

    The Content Strategistin Display- 15 readers -
  • How the World’s Top CEOs Use Social Media

    Thought leadership gets a lot of flak in marketing circles. Some of it is fair. “Thought leadership” is jargon for something companies have done forever: trying to position their executives as influential leaders. But just because it’s a new way to refer to an old technique doesn’t mean it’s not effective. New technology has just changed how it’s done.

    Dillon Baker/ The Content Strategistin Social How To's- 20 readers -
  • How to Master Content Segmentation & Personalization

    One of the most important words in marketing right now is relevance. Storytelling is great, and plenty of brands have stepped up their creative efforts, but investing the time and money to tell a good story is wasted without a strong strategy backing it up. Contently and OneSpot partnered on this webinar to analyze how brands use segmentation and personalization to increase si ...

    The Content Strategistin Content How To's- 15 readers -
  • Why Companies Are Failing to Grasp the Digital Customer Experience

    In a 2016 report, the Economist Intelligence Unit 1 makes a bold assertion: “Customer experience” will overtake “mass advertising as a preferred channel to the customer.” The report, titled “The Path to 2020: Marketers Seize the Customer Experience,” claims that marketing departments will be increasingly responsible for the end-to-end customer journey by 2020—and nailing custo ...

    Dillon Baker/ The Content Strategist- 16 readers -
  • The 3 Most Effective Ways to Grow Your Email List

    As a content strategist, I ask people about their content marketing goals every day. Sometimes I almost feel like a fast food worker. “Would you like some lead gen with that?” These goals vary greatly since content marketing can impact everything from sales to customer experience, but there’s one goal that’s pretty universal: growing your email list.

    Joe Lazauskas/ The Content Strategistin Social EMail- 16 readers -
  • Chatbot Therapists, and 4 Other Stories We Loved in May

    Here’s what you missed in marketing, media, and tech while you were figuring out what Autocorrect does to the word “coverage”… Bloomberg: Mom-and-Pop Joints Are Trouncing America’s Big Restaurant Chains Selected by Dillon Baker, tech editor I love secret tech stories. What seems like a dry business report on the decline of big restaurant chains is actually a fascinating look a ...

    The Content Strategist- 19 readers -
  • Contently Quarterly: The Tech Issue

    The first piece of content marketing technology was probably the tablet. (Think Moses, not Apple.) Back then, it was enough to scratch out your message onto a stone slab, wave it in front of the assembled throngs, and call it a day. That solution worked pretty well for oh, like 3,000 years, until the printing press came along. Nowadays, not so much.

    Sam Slaughter/ The Content Strategist- 15 readers -
  • The Best Content Marketing of May: Brands, Take Note

    The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. Why? Because they look great, and the content is (usually) good. Yet that creative ambition comes with a lot of risk.

    Jordan Teicher/ The Content Strategistin Content- 16 readers -
  • Why Visibility Is Key for Content Marketing Success

    It’s 12 p.m., do you know what your content team is doing? If you’re a senior manager, it can be difficult—okay, impossible—to know what your team is up to on a day-to-day basis. Is Jim actually “just finishing up” that new product announcement? Did Mary really submit the latest draft of her blog post to Fred yesterday? Larry wants to accelerate the new campaign, so what can w ...

    Dillon Baker/ The Content Strategistin Content- 23 readers -
  • Infographic: Which Industries Have the Best Content Marketing?

    Storytelling has always been part of content marketing’s DNA. Our co-founder delved into its benefits here and here. Our director of strategy philosophized about it here. Our managing editor considered its complications here. The reason for such emphatic coverage is simple: Great stories leave an emotional resin on readers, imprinting them in a way traditional marketing copy does not.

    The Content Strategistin Content- 19 readers -
  • How Content Marketing Technology Can Solve Your Sales Enablement Woes

    Stop me if you’ve heard this one before: Marketing and sales, despite working toward a common revenue goal, have a difficult time aligning. Marketing brings in the leads, but sales doesn’t like them. Sales sells the product, but marketing doesn’t like how they sell it. Molly Soat, editor-in-chief at the American Marketing Association, puts it best: “Aligning sales and marketin ...

    The Content Strategistin Content How To's- 18 readers -
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