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It feels like social media editors only have fun on Twitter and Facebook. Those platforms may be the go-to places for celebrities and “sexy” B2C brands—if Denny’s is ever going to be sexy, this is it—but when it comes to B2B marketing, LinkedIn has them beat. According to a new infographic from WebpageFX, 80 percent of B2B social media leads come from LinkedIn.
Content strategists must’ve been good last year because they’re set to enjoy a salary boost in 2017. That’s according to new research from The Creative Group, a staffing firm which collected data for more than 120 creative and marketing jobs across the U.S. After looking through the data, the companies pinpointed the eight highest-paying tech and creative careers.
Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will video rule 2017? Will fake news change the way publishers pursue marketing? Will artificial intelligence go too far? Now we’re back, ready to hope for the best, plan f ...
In 1915, psychologist Edgar Rubin wrote his entire doctoral thesis on a simple picture. The image in question appeared to contain a flat white vase centered on a black background. But as plain as it seemed, it sparked heated debate among hundreds of research subjects, prominent doctors, and renowned psychologists.
They say the hardest part of winning is doing it again. Since 1976, there have only been five repeat champions in the NFL. In the MLB, only four. In the NBA and NHL, there have been 11 each, largely thanks to the Lakers and Bulls, and the Canadiens and Islanders, respectively. The same thing happens in business, where industry titans give way to disruptors and innovators.
When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. Yet in B2B marketing, there’s a reason they’re still incredibly popular.
How many apps can you scroll through in 60 seconds? When I’m really in the zone, I can post on Facebook, shoot a text to my friend, like some Instagram photos, and maybe even go through some of my LinkedIn feed. I bet I’m not the only one capable of that digital dexterity. There’s a tremendous amount of activity taking place online, and it seems like there’s always more content to consume.
July is usually the slow month. After marketers drag themselves back from Cannes with overly tan faces and suitcases full of wrinkled linens, they need a breather. People go on vacation after their vacation. Joe Lazauskas, our editor-in-chief, started wearing boat shoes. Q3 can start off slowly as people work themselves back into game shape. But the marketing machine never stops.
This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. Manulife’s core content marketing challenge was similar to many global brands: the team producing content w ...
Everyone knows that developing a content strategy is essential for content marketing success. Well, just about everyone. According to our recent survey of people who subscribe to The Content Strategist, 98 percent of senior marketers believe strategy is important. So how are marketers turning that belief into action? While it’s clear everyone believes in strategy, not everyone ...
This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. Like most brands, brightpeak financial—a Christian not-for-profit financial organization—understands the im ...
We’ve talked to a lot of smart people here on The Content Strategist. CEOs, founders, CMOs, marketing gurus. In fact, we’ve talked to so many smart people that it would take way too much time to have you go back and read through all the interviews to find the best examples of marketing wisdom. So instead, we’ve assembled a “best of” list. Think of it as a “That’s What I Call Music Vol.
Salespeople don’t have it easy. Hit your numbers and you’re safe. Miss your sales quota, and you may be looking for work. That reality puts salespeople in an awkward position. They have to push products to anyone with a pulse, yet no one wants to buy from a pushy salesperson. According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople ...
Imagine you’re playing soccer. You’ve trained for years, now finally at the peak of your powers as you confidently march toward the title. Then, with the score tied in the championship, the ball falls to you just yards from the goal. But instead of knocking it in to rapturous applause, you scuff your opportunity, doomed to watch your biggest competitor take all the spoils for itself.
When he was only 14 years old, Duncan Mitchell dropped out of middle school after watching an inspirational episode of Billions on Showtime. “I knew then that there was something more for me,” said Mitchell, now 16 and the CEO of a professional virtual-reality fidget-spinning league. “People in my generation, all they wanna do is dab on some business, you know?” Mitchell’s as ...
I’m not usually one for quotations, but there’s a saying attributed to Albert Einstein that I’ve always appreciated: The definition of insanity is doing the same thing over and over again, and expecting different results. Since marketers always care about getting better results, it’s about time they listened to Einstein’s advice.
Content marketing industry news and analysis, by Contently