• Does Curiosity Actually Help or Hurt Your Conversion Rates?

    So, I'm a huge movie buff. When I was in high school, I dreamt about one day marketing in Hollywood (or Bollywood) -- working with celebrities, organizing press junkets and premieres, crafting clever taglines, creating trailers, and of course, teasers. The success of a movie teaser in gene ...

    The IMPACT Blog- 7 readers -
  • 11 Great Lead Generating Homepage Examples

    When people come to your website, oftentimes the first page they land on and see is your homepage. With 63% of marketers saying generating leads is one of their top challenges, you mos ...

    The IMPACT Blog- 5 readers -
  • "The Romantic Myth of the Morning Routine" (Creator's Block, Ep. 52)

    Last week, I shared an article with Jessie-Lee and Marcella about morning routines. But it wasn't the usual enlightened, aspirational fare. Instead of bossing me around with a neverending to do list of how to be the most successful person of all time, it was real and it resonated with the fac ...

    The IMPACT Blog- 11 readers -
  • The 3 Worst Content Sins (& How to Fix Them)

    In the words of modern day philosopher Samuel L. Jackson, "Hold onto your butts." I spent the vast majority of yesterday afternoon wading through a sea of terrible content, and it's put me in a bit of a mood. Even though industry leaders are screaming at the top of their lungs that mediocre content doesn't cut it anymore, many organizations are still churning out junk for a variety of reasons.

    The IMPACT Blogin Content How To's- 8 readers -
  • Why Every Salesperson Must Be a Master Storyteller

    Storytelling has always been a passion of mine. It started way back in high school when I was the editor of the school paper. I even had a couple stints at a local Polish American newspaper and WIVB-TV in Buffalo, New York, before I graduated. These internships made me realize just how much I loved finding, writing, and telling stories. So, when the time came, ...

    The IMPACT Blog- 11 readers -

The IMPACT Blog

IMPACT Inbound Marketing Blog - Find all the information you need regarding lead generation, SEO, social media marketing, and more!

Additional authors: Carly Stec, Marcus Sheridan, Marisa Rodo
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