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Google Drops Regular Organic Result For Pages Shown as Featured Snippet May 15, 2017 at 4:35 am PST By Jennifer Slegg Leave a Comment If you are a site with a featured snippet for a search query, you used to get a bit of a bonus – you were shown both as the featured snippet, and then your result was shown a second time as a regular organic listing too.
A year after the last Quality Rater’s Guidelines were released by Google, we have a brand new version. And it has some pretty interesting changes – Google is explicitly declaring fake news sites as low quality. And among the other sites being targeted? Those that use clickbait and those with dubious science claims. Hate sites are now specifically included as well.
Gary Illyes from Google has posted a blog entry on the Google Webmaster blog, touching on Googlebot and crawl budget issues that site owners might have. First, it is important to note that not all site owners will be impacted by crawl budget issues. For the most part, sites with 4,000 or fewer URLs generally won’t have crawl budget issues.
Google: Why Featured Snippets Rankings are Volatile November 14, 2017 at 5:42 am PST By Jennifer Slegg Leave a Comment If you are an SEO, chances are pretty good you have managed to score a featured snippet in the Google search results. But, you probably noticed that the rankings are pretty volatile around featured snippets, and see two sites repeatedly flip-flop in and out ...
Google Home Services Ads Now Local Services Ads; Expanded Categories November 13, 2017 at 5:44 am PST By Jennifer Slegg Leave a Comment Google is changing the name of Google Home Services Ads to Google Home Local Services Ads. At Pubcon, Nathan Johns from Google talked a bit about Home Services Ads and revealed that they were changing their name.
Google Adding More Structured Data Search Features to Search Results November 10, 2017 at 4:35 am PST By Jennifer Slegg Leave a Comment At Pubcon yesterday, Gary Illyes confirmed that Google is planning to implement more search features to the search results that are pulled from structured data found on webpages.
Adding Structured Data Helps Google Understand & Rank Webpages Better November 10, 2017 at 4:21 am PST By Jennifer Slegg Leave a Comment At Pubcon yesterday, Gary Illyes from Google focused quite a bit of time on structured data, stressing the importance of its use by site owners. And while schema is popular for some types of websites, many sites are not implementing an ...
Google: How to Handle Expired Content on a Site November 3, 2017 at 7:13 am PST By Jennifer Slegg Leave a Comment Sometimes there is content that expires… such as job postings or non-repeating events that doesn’t make sense to keep indexed, especially if it leads to a poor user experience to leave it up.
Google: When to Remove & When to Improve Low Quality Content November 1, 2017 at 5:24 am PST By Jennifer Slegg Leave a Comment When should you remove content versus improving it when it is low quality content on your site and you are concerned about the impact that spam or low quality content could have on your site overall? There are two approaches, either removing it or improving it.
Initial Google Rankings of Brand New Pages Will Adjust Over Time November 1, 2017 at 4:29 am PST By Jennifer Slegg Leave a Comment We have often seen when adding a new page to Google’s index via Fetch and Submit that sometimes those pages rank very well initially, but then rankings drop and they never rank that well again.
Google: Indirect Benefits of Improving Page Speed October 31, 2017 at 5:53 am PST By Jennifer Slegg Leave a Comment Google talks a lot about page speed being a ranking factor, but you don’t hear them talking too much about the added benefits of page speed that aren’t ranking specific. When answering a question about page speed and load times, John Mueller from Google also t ...
Google: Using Keywords for Internal Anchor Text in Content October 30, 2017 at 5:49 am PST By Jennifer Slegg Leave a Comment While many SEOs have perfected strategies for internal linking structure for things like the navigation, when it comes to internal links within the actual content, this is an area where SEO best practices for links are often forgotten.
Google: Potential Spam Issues With Changing Article Dates October 26, 2017 at 6:38 am PST By Jennifer Slegg Leave a Comment When Google began adding dates to the snippets in their search results, it became obvious that for some types of searches, fresher dates could help click throughs. But for a lot of results, Google doesn’t show the date, even for content that is clearly ...
Google: Do Not Remove Old Content or Archived News Stories October 26, 2017 at 5:41 am PST By Jennifer Slegg Leave a Comment It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. Reasons why some do this varies, but the common reason is simply that it is old or dated.
Google Updates SEO Advice for Tabbed Content in Mobile First October 23, 2017 at 5:56 am PST By Jennifer Slegg Leave a Comment Google has previously confirmed that for mobile first indexing, having content in tabs is fine. It makes for a better user experience on smaller mobile screens, so Google has been clear that they don’t tend to demote content behind tabs, something t ...
How Google Handles Ranking Pages of Identical Products on a Site October 23, 2017 at 5:19 am PST By Jennifer Slegg Leave a Comment It is pretty common for ecommerce sites to have identical products, or near identical products, listed on their websites. Sometimes there is a color variation, sometimes a minor size difference, or merely a difference in the model number.
Google: Time to See Higher Rankings From Improving Content Quality October 23, 2017 at 4:48 am PST By Jennifer Slegg Leave a Comment If you are suffering from Panda issues, or suspected ranking issues related to low quality content, the most obvious fix is to improve content quality. But after you make major site-wide changes to improve the quality of that content, how long ...
Recreating Viral Video Success: Squatty Potty October 20, 2017 at 11:17 am PST By Greg Jarboe Leave a Comment Back in June, I spoke at VidCon and said, “Traditional influencer outreach works if you’ve got breaking news or the latest Harmon Brothers video.” Well, I guess that I should be careful what I wish for.
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