• Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look

      Image via Shutterstock. Google is leaving you clues about how to become a better marketer — and you might not even be seeing them. The job of every marketer today, whether they work in PPC, SEO, CRO, or content, is to solve people’s problems. Google is taking note of companies that are doing it well, and companies that are leaving people disappointed.

      Unbouncein Paid Search Google- 26 readers -
    • PPC Landing Page Magic: Secrets Revealed [GIFOGRAPHIC]

      This marketing infographic is part of KlientBoost’s 25-part Marketing Advent Calendar. Sign up here to receive a new gifographic once a day in your inbox. As a kid who was fascinated with the magic store, it’s kind of surprising that I still don’t know how magicians do certain tricks. But it’s probably because as an adult, I’ve spent most of my time trying to master one magic ...

      Johnathan Dane/ Unbouncein Paid Search- 24 readers -
  • Get Better Landing Pages for AdWords with 3 Techniques to Try Today

    If you’re a PPC strategist, your client’s campaigns live and die by the strength of the landing pages. If you drop the perfect paid audience on a page with no offer (or an unclear one), you’ll get a 0% conversion rate no matter how your ads perform. The problem is that as AdWords account managers, we can be pretty limited in our ability to change landing pages.

    Unbounce- 8 readers -
  • How Just One Ecommerce Popup Offer Helped Canvas Factory Generate 1.1 Million in Revenue

    When you hear ‘website popup’ in a marketing context, my bet is—as a discerning marketer—you all but cringe. Surely these boxes that jump up in the middle of a screen are for low-level marketers. They’re scammy, make you lose your train of thought, nobody likes them,…you’d never use ‘em. But can you really hate popups if they’re found to drive results? As heated as the debat ...

    Unbounce- 18 readers -
  • Don’t Settle. Build the Marketing Campaigns of Your Dreams Without a Line of Code

    Hi, I’m Corey. Are you an idealistic marketer, like me? That is—do you plan your marketing campaigns by pretending technical limitations aren’t a thing and just map out the ideal experience you want for your prospects from first impression to final conversion? Like this: A photo of my actual campaign flow on the whiteboard. If your whiteboard looks this optimistic, read on.

    Unbounce- 11 readers -
  • Send Your Unbounce Lead Data to 60+ Apps Instantly with New Integrations Powered by Zapier

    These days the average marketer has been cited to use anywhere from 12 to a whopping 31 tools to build the campaigns of their dreams, but making sure all of these different apps or tools work together like a well-oiled machine is often where things get messy. For example, you might generate leads via your landing pages, but — depending on your marketing stack and the connecti ...

    Unbouncein Affiliate- 13 readers -
  • Real Estate Landing Pages (Our Customer Favorites + Why We Think They’re Great)

    Whether you’re an independent realtor or work at a real estate agency, you can gain a competitive advantage if you have owned digital properties to drive your paid and social traffic to. Owned properties — like landing pages — provide you more control in real estate versus relying on popular listing sites where the journey isn’t always clear, you can’t customize your call to ...

    Unbounce- 11 readers -
  • What It Really Takes to Get a 10/10 Facebook Ads Relevance Score

    Image via Pixabay. If you want an ad campaign to be profitable, it’s crucial that your ad is shown to the right audience. Your ad promoting beard oil might have the best copy, images and offer — but it will never convert well if it’s shown primarily to a female audience. The ad would be irrelevant, and you would receive a relevance score which reflects this.

    Unbouncein Social SEO- 15 readers -
  • Data-Backed Advice for High-Converting Real Estate Landing Page Design [+ FREE TEMPLATE]

    You’re designing a landing page for your Real Estate client, and you turn to “best practice” advice articles to help guide the way. But there’s a nagging voice at the back of your mind: Does this “best practice” advice apply indiscriminately to my industry? Does this author really know anything about my audience at all? “Best practices” become “better practices” when the ...

    Amanda Durepos/ Unbounce- 17 readers -
  • Travel Marketers Have a Trust Problem

    As a travel marketer or agency marketer servicing the travel industry, you have a tricky gig. You need to convince your prospects to spend thousands of dollars and precious vacation time. Meanwhile, your prospects are increasingly wary of the legitimacy of your offers (thanks a lot, Fyre Fest). Here’s to hoping your vacation is memorable, but not in a meme-worthy kind of way.

    Unbounce- 22 readers -
  • Future-Proof Your Marketing with Call to Action Magazine

    A good marketer is like a doomsday prepper (bear with me here…) Instead of preparing for a global cataclysm, learning about water storage and building bunkers, they’re constantly on the lookout for ways they can proof their marketing for, or get ahead of, inevitable and dramatic changes to the marketing landscape. Frequent and mysterious algorithm changes. New ad platform features.

    Amanda Durepos/ Unbounce- 22 readers -
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