• How to Collect Customer Data Without Creeping Them Out

    Data is the present and future of marketing. Few people, if any, can argue that. However, the general public, including your target audience, has become wary of the whys, hows and whens of data collection. How can you avoid the creepy factor? Software Advice surveyed 385 U.S. respondents to see how a business’s collection practices affect prospects and existing customers.

    Brian Conlin/ Vocus Blog- 7 readers -
  • Digital PR: Build Those Bridges Don’t Burn Them!

    Public relations is all about building bridges: between ideas and people, brands and people, and people and other people. Everything we work to accomplish in PR today has its foundation in building bridges and relationships. Not in burning them. Yet, focusing only on the tools we use in digital PR and setting aside basic common sense, practicality and old-school courtesy lea ...

    Allen Mireles/ Vocus Blogin Social- 21 readers -
  • Visual Vault: Weddings, Fashion and Sports

    Summer is upon us, which means it’s time to barbecue, play ball, and, for some, tie the proverbial knot. Brands and personalities are exploring all three events on Instagram. Didn’t get an invitation to the wedding or couldn’t attend the nuptials? No worries. Kim Kardashian and Kanye West shared their wedding on Instagram.

    Erin Feldman/ Vocus Blog- 12 readers -
  • Chris Brogan Explains Freak-Level Marketing on a Free Webinar

    This is a guest post by Chris Brogan, author of The Freaks Shall Inherit the Earth. I’m doing a webinar this week with Vocus, and the other day I gave you some ideas on what I’d cover. I’ve got more. For instance, I barely talked about passion. What Does Freak-Level Passion Do for a Business? I think that passion is often what’s missing in business. We hire for experience. We hire for skill.

    Brian Conlin/ Vocus Blog- 11 readers -
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