• 5 PR Tips for #GivingTuesday

    #GivingTuesday is just five weeks away (December 2), and many nonprofits are ramping up their fundraising plans. If you’re a business, you have a PR opportunity: extend the Black Friday weekend with a #GivingTuesday cause marketing campaign. For those unaware of #GivingTuesday, it’s technically the fifth day of the holiday shopping season following Black Friday, Small Busi ...

    Geoff Livingston/ Vocus Blogin Social- 27 readers -
  • Tony Roma’s: Vocus Increased Brand Awareness for Our 160 Restaurants

    “Our first restaurant opened in North Miami in 1972, and since then we have grown to over 160 locations in 34 countries,” says Tony Roma’s Media and Communications Manager Jay Winborne. “Despite our growth, we struggled with brand awareness,” he says. “We needed a PR solution that helped us showcase our strengths to customers, build brand awareness and show how our actions make a difference.

    Brian Conlin/ Vocus Blogin Facebook Twitter- 38 readers -
  • 5 Essentials for Practicing PR in Real-Time

    News happens fast, seemingly more so when you work in PR. You not only have to monitor the news but also respond to it with relevant, timely stories. You have to practice your PR in real-time. It’s a daunting task, but these five essentials can help turn it from impossible to possible. 1. Data Any real-time initiative is steeped in data.

    Erin Feldman/ Vocus Blog- 25 readers -
  • 9 Traits of an Uber-Effective PR Pro in 2015

    Sometimes it feels like the world is in free fall. The public relations industry is evolving and things we’ve been trained to do as traditional PR professionals appear to be less important than they once were. Do you ever find yourself wondering which traits and skill sets are really important? Of course you do. We all do.

    Allen Mireles/ Vocus Blogin Social SEO- 29 readers -
  • 3 Reasons You Shouldn’t Be an Early Adopter

    Ello, the much talked-about social network of late, has left many of us wondering if we should invest time in the site and, if we should, how to get into it. The site is invitation-only, so unless we know someone who knows someone, we’re pretty much stuck on the sidelines. That may not be such a bad thing. Let’s be early adopters! Early adopters always are lauded – after the fact.

    Erin Feldman/ Vocus Blogin Social- 33 readers -
  • Twitter Chats: Manage the Overwhelm and Make Strong Connections!

    Does Twitter feel really noisy to you? Kind of like a firehose of information turned up full and blasting you in the face? You may be struggling with a case of Twitter Overwhelm. Twitter overwhelm is very real. For many, especially new users, Twitter’s speed, volume and required brevity make participation daunting, which can be problematic for PR’s.

    Allen Mireles/ Vocus Blogin Social Twitter- 23 readers -
  • How to Tailor Your Content to PR Campaigns

    Marketing and public relations go together like peanut butter and jelly. With the right strategy, they can both make the other more effective (and tasty!). If you’re currently using content marketing, consider tying in your PR efforts (and vice versa) for maximum results. Consult Your Calendar Likely you know several months in advance some of the major PR events you have f ...

    Susan Payton/ Vocus Blogin Social Content How To's- 25 readers -
  • 7 Random Stats That May Change Your PR Plan

    I admit, I love stats. After reading yet another social media infographic that didn’t tell me anything about my communications business other than Pinterest is important, I decided to curate seven studies and statistics that would make an impact on a communicator’s approach. Here are seven random statistics that just may change your PR plan: 1) Ethics Matter Did you know tha ...

    Geoff Livingston/ Vocus Blogin Social Google Facebook Twitter YouTube- 28 readers -
  • 5 Best Practices for B2B Public Relations

    When I worked as an operations manager, I never took sales calls. When I needed a new vendor, I did my research ahead of time and started negotiating terms during my first real contact with a rep. I always assumed this was a deviant way to manage procurement but I was wrong: nearly 60 percent of businesses choose B2B vendors in the way I described.

    Jim Dougherty/ Vocus Blogin Google- 29 readers -
  • 3 Reasons Real Time Is Relevant to PR

    Real time tends to be associated with marketing – in no small part thanks to the quintessential Oreo “moment” – but the tactic perhaps more appropriately belongs to PR practitioners. PR pros often are better able to respond in the “now” than their marketing counterparts. They study trends, topics and keywords and know how to insert themselves into conversations.

    Erin Feldman/ Vocus Blogin Twitter- 29 readers -
  • And The Winner of the #FutureofPR Contest Is…

    The future of PR is not only bright it’s vibrant and visual. Earlier this month we sponsored the release of Brian Solis’ new eBook “What If PR Stood for People and Relationships?” a manifesto about the future of PR. But, we couldn’t let Brian have all the fun, so we teamed up with Canva to host The Future of PR hashtag contest.

    Adrienne Sheares/ Vocus Blogin Social Twitter- 22 readers -
  • It’s Time to Forget Business as Usual

    PR professionals and communicators often see the latest piece of technology – whether a social network, device or something else – as a cure-all. But technology doesn’t mean you can put your feet up and watch as you rack up results. You have to analyze its potential, implement it properly and find new ways of measuring success.

    Brian Conlin/ Vocus Blogin Social- 26 readers -
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