• Attention Accountants: Your Impressions Are About to Skyrocket

    Have you heard the news? There are some drastic tax code changes on the horizon. The GOP plan for tax overhaul cleared the House on Thursday. Regardless of your political leanings, that’s big news for your AdWords account! If you’re a CPA (Certified Personal Accountant), or an agency running accounts for accountants, you’re going to want to prepare for the impending increase i ...

    WordStreamin Affiliate- 8 readers -
  • 9 Ways to Lower Your Facebook Ad Costs

    Facebook is a compelling platform for advertisers for many reasons, including powerful targeting options and affordable costs, among others. Your Facebook ad costs, of course, will vary based on a number of factors, including your audience, industry, goals, and optimization settings. Average cost per action on Facebook However, Dan Rohsler, social account manager at digital ...

    Lisa Lacy/ WordStream- 10 readers -
  • 7 Ways to Write More Engaging, Compelling Website Copy

    Kurt Vonnegut, one of the heavyweights of 20th century literature, once said that every single sentence of a story should either reveal something about a character or advance the action. You might not be crafting traditional narratives on your website, but Vonnegut’s timeless advice still holds true whether you’re helping people learn a new skill or selling plumbing fixtures.

    Dan Shewan/ WordStreamin Paid Search- 13 readers -
  • A Glimpse Inside WordStream’s First Customer Insight Round Table

    Last Wednesday, a day removed from being announced one of Built in Boston’s Top 100 Tech Companies, WordStream hosted our first in-house Customer Insight Round Table. We invited 11 of our customers to visit our office for a day of learning and knowledge sharing. They walked into our 101 Huntington offices excited, alert, and ready to share their experiences as business owners, ...

    WordStream- 6 readers -
  • 3 Creative Ways to Use Ad Extensions (that Google Won't Tell You About!)

    Question: What kind of advertiser doesn’t want their creative to sprawl down and across the entirety of a prospect’s search engine results page? Answer: A bad one. And how does one achieve such SERP dominance? Why, through ad extensions, of course! As most of you are aware, ad extensions are the extra bits of information Google allows advertisers to append to their Expanded ...

    WordStreamin Paid Search Google- 7 readers -
  • The 8 Best Tools for Finding Competitor Keywords

    Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad groups, and eliminating wasteful negative keywords are all steps advertisers should take to build strong PPC campaigns.

    Dan Shewan/ WordStreamin Paid Search- 9 readers -
  • Ultimate Guide to Dominating Black Friday PPC in 2017

    Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so we can reap the rewards for months, if not years to come. Black Friday PPC is different. You have 24 hours to make the absolute most out of what you do. The wrong ad, the wrong bid, the wrong settings can ruin the day (and possibly even the year!) for you.

    Andrew Lolk/ WordStreamin Affiliate Paid Search- 9 readers -
  • 75 Super-Useful Facebook Statistics for 2018

    With 1.32 billion daily active users, Facebook is the most widely used social platform by quite a bit. Whatever your business goal—brand exposure, website traffic, lead generation—Facebook should, and likely will make up a sizable part of your marketing strategy in the coming year. That said, we decided to put together a list of 75 actionable Facebook statistics to keep in min ...

    WordStreamin Social- 8 readers -
  • Bing Ads Benchmarks for YOUR Industry

    It’s a shame that many advertisers overlook Bing. Although it started off small, Microsoft’s search engine has continued to grow in Google’s shadow and now, according to ComScore, Bing and its partners make up a combined 35.6% of the US desktop search market! Thanks to its native integration in Microsoft products like Office, Skype and Xbox, as well as Bing being the preferred ...

    Mark Irvine/ WordStream- 15 readers -
  • 3 Underrated Metrics That Will Improve Your PPC Performance

    As Socrates almost said: an unmeasured campaign isn’t worth launching. If you don’t have concrete goals and KPIs for your campaign (relating to profitability), then it’s certainly going to be a dead loss. Not all metrics are created equal. While clicks and sessions might bring a smile to your face, they don’t make you money. They’re vanity metrics.

    WordStreamin Affiliate Paid Search- 11 readers -
  • How to Create Amazing Facebook Audiences You Can Actually Sell To

    Creating Facebook audiences isn’t rocket science, but with the seemingly endless waves of targeting options available, it sure can feel like it. Getting ROI from your Facebook spend is all about focusing your budget so only relevant, qualified audiences see your ads. So how do you find the right audiences on Facebook, whatever your industry and business type? Today, I’m going ...

    WordStreamin Social How To's- 9 readers -
IMGlance Facts
  1. listed
  2. #66 in our ranking
  3. 514 posts, read by 10,240 readers
  4. 20 readers per post
  5. 12 Posts per month
Facts last updated: (2017-11-18 17:11:05 UTC). Update Frequency for posts: 14 minutes. Posts last updated: .
Get the top posts daily into your mailbox!