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LuRae Lumpkin, EVP of Strategic Development at ZOG Digital, was recently invited to join the panel of SEMPO Chats with Industry Experts, a monthly series developed by SEMPO’s Education Committee to help industry professionals learn about topics and ask questions in an informal setting. This month, the panel discussed paid search strategies.
Ah, the ever-shifting landscape that is social media. What pray tell will happen this year? Our take on what’s sure to be an interesting 2017… Pinterest makes moves Pinterest is no longer the passive platform for food porn, hairstyles, and wedding plans. 2016 saw experimentation with new ad units, including Cinematic Pins, video, and greater targeting capabilities.
PHOENIX, Jan. 11, 2017 — ZOG Digital, a leading independent digital marketing agency, announces its first ever Innovation Summit, a two-day, invitation-only event scheduled to coincide with the Waste Management Phoenix Open. It was created for executives and brands interested in emerging digital strategies and industry innovation.
As a brand, you’re continuously revisiting your content strategy to keep things fresh and enjoyable. But, after you’ve revised your content strategy, where do you go from there? Visually pleasing and interactive content leads to an increase of conversion rates for your brand’s marketing campaigns, whether your end goals are clicks, purchases, or sign ups.
A couple weeks ago, judging for the first Drum Search Awards USA took place and now it’s time to find out who impressed the panel. The Drum Search Awards are brand new to the US market this year! Following the success of the awards in the UK over the past three years, the awards are now stateside.
Shoe Cobbling has Never been so Niche From watching various cobblers work on shoes to creating his own masterpieces, Dominic Chambrone dove into his passions and enthusiasm for custom shoes. Better known as the Shoe Surgeon, Chambrone strives to share his skill set with the world. ZOG Digital spoke with Chambrone about his role as an influencer within the realm of shoemaking.
Welcome to the second installment of our employee spotlight series! We’d to take some time to introduce you to Michael Aguiar, our Director of Technology here at ZOG Digital. Michael leads all IT and software development for ZOG Digital and our Fortune 500 clients. When he’s not producing award-winning work for brands like Nissan, Disney, and Fruit of the Loom, he enjoys being ...
Ever wonder if the advice your colleague, that self-proclaimed marketing “guru” (nope) or even digital agency gives you is on point? Or more accurately, do you doubt that it is? I recently had dinner with a friend who runs a growing multi-location chain restaurant. After we ordered our meals, she immediately started to tell me about her latest chats with SEO and marketing agen ...
Net neutrality has been a hot-button issue lately, especially since the United States ushered in its administration. In question is whether or not the US Federal Communication Commission (FCC) will uphold the concept of net neutrality. Also in question is the possibility of severe ramifications for citizens, brands, and advertisers.
You should stand up. Now sit back down. Wait, you seem stressed! Check your heart rate. Go to sleep now to get eight full hours. No more screen time (heh.) OMG. Nag, nag, nag. And It’s not my mom telling me what to do. It’s my smartwatch. Wearable tech’s nothing new. The infamous Google Glass (and glassholes), FitBit, Apple Watch, and wearable clothing have all surfaced over the years.
Being True to Yourself Never Looked so Good Tips to wrangle up your kids. Finding time to write music. Making the best flatbread your heart could desire. Bev Weidner does it all, and she shares it on her blog, BevCooks. She’s been featured on the Food Network, Nurturing Marriage, and others. ZOG Digital chatted with Weidner about how she found her way as an influencer for all t ...
Being continuously retargeted to by some random yoga equipment company on Facebook and Instagram is a little frustrating. Like, why do I care? But when @beachyogagirl swears by a new yoga mat, I’m fully engaged. Why, you ask? Well, because she’s a real person and I can trust her. It’s not a new phenomenon, but brands are now realizing the impact and significance influencer marketing has.
I was scrolling through my Facebook feed recently and stumbled across a BuzzFeed article highlighting 22 kitchen appliances that I quickly realized I actually want. (I’m starting to adult in life.) Before I knew it, I began scrolling through a list of appliances with clear pricing, imagery that might match my other appliances, and a direct link to an Amazon product page from the brand.
Welcome to the first installment in our employee spotlight series! We’d like to take a minute and introduce you to Seth Norris, Director of Paid Media here at ZOG Digital. Seth is a ZD veteran who has more than 13 years of industry experience. He optimizes integrated media through search engines and social media platforms, while also running ZD’s affiliate marketing solutions.
Learn How Writing and Tweeting Created Key Influencer for Digital Marketing From co-founding ClickZ to writing books like, Everybody Writes, Ann Handley speaks to her start and continuous gratitude. Handley maintains her own site and blog, which derived from sharing updates on her life to tips and trends in digital marketing.
Documenting your data is essential for brand development and growth. In the previous two posts of our three-part series, we discussed the importance of taking inventory of your data, and how important it is to understand your numbers before implementing a strategy. To push forward, let’s talk about devising a well-crafted and understandable reporting structure.
I just saw a SeaWorld ad next to an article advocating for animal rights and the boycotting of animal enclosures. Who’s asleep at the wheel here? Brands are finding their ads popping up next to inappropriate, and oftentimes, appalling content (think offensive videos and fake news sites.) To combat “guilt” by association, companies are now limiting their display ads to pre-approved websites.
Sharp marketers understand that using data is key to making smart decisions when developing and implementing a digital strategy. In the first post of our three-part series, we discussed the importance of taking inventory of your data. To move forward, it is important to understand your numbers before you develop and implement a strategy.