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Will artificial intelligence (AI) put marketers out of work? It’s a question I’m seeing a lot lately, and to me, it’s a strange one. It’s like if everyone 150 years ago was asking: “Will the tractor put farmers out of work?” Of course, John Deere didn’t put farmers out of business; better tools just made them more efficient and better able to scale.
Over the course of my career I’ve had the privilege to attend many industry conferences of all shapes and sizes. The first show I ever attended was Pubcon Vegas way back in the day of 2010. I’m having an amazing sense of coming full circle as this week I’ll be presenting at a Pubcon event in Austin, TX and it just seems a bit surreal. It’s no secret that attending a conference is expensive.
Voice is "here to stay" according to Jonathan Midgeley, Director of Engineering at Trainline, who added that bui ...
Happy anniversary, dear martech readers. Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “a blog for marketing technologists.” It was shortly followed by a riff on martec being analogous to marcom, which is why my brand is chiefmartec.com — without the “h” at the end — instead of chiefmartech.com.
On Tuesday, Feb. 13th LocalU presented the webinar The Ins and Out of reviews and Reputation in 2018. Presenters included: David Mihm, Tidings.com Joy Hawkins, Sterling Sky Aaron Weiche, GetFiveStars The panel was m ...
Of the estimated 500 million blogs online, only a handful are generating six- to seven-figure incomes per month. These are the likes of Arianna Huffington, Mike Arrington and Pete Cashmore, in the million-dollar marks, and Pat Flynn of SmartPassiveIncome.com, and Michelle of makingsenseofcents.com, earning over $100,000 a month, to name some.
Growing Your Blog’s Income In today’s episode, I want to talk about growing your blogging income, particularly when you’ve already started building some traffic and income streams on your blog. This one will be most relevant if you’re at an intermediate to more advanced level. If you’re just starting out you’ll learn things that may not be relevant for you today, but will be g ...
Editor, publisher, instigator. The instigator is the author, the dreamer, the writer. She creates a screenplay, founds a non-profit, says what needs to be said. The editor curates. Picks and chooses. Amplifies the essential and deletes the rest. And the publisher scales it. Turns it into a business or a success on some other metric. Throughout the ages, there have been world-class editors.
Mark thinks the right power hat will help him sell his ideas to the big execs. That may or may not be true, but one thing is for certain: when it comes to the C-suite it’s important to deliver your content in the form they most appreciate. In this episode of our Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen shares why this is the case, and provides s ...