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  • Hurricane victims get a renewal pass under ICANN rules

    ICANN has given registries and registrars the ability to delay the cancellation of domain names owned by victims of Hurricane Maria and other similar natural disasters. In a note to contracted parties, published by Blacknight boss Michele Neylon this weekend, Global Domains Division president Akram Atallah said: registrars will be permitted to temporarily forebear from canc ...

    Kevin Murphy/ DomainIncite- 2 readers -
  • Persistent stability

    Investment hates chaos. Before an organization invests in a new technology, a new machine or a new process, it needs to believe two things: That the problem being solved is going to be around for awhile if it's not addressed. That the world will be stable long enough to earn b ...

    Seth Godin/ Seth Godin's Blog- 3 readers -
  • 217: 4 Things to Consider When Choosing a Domain Name

    4 Things to Consider When Choosing a Domain Name for Your Blog This episode is perfect for anyone who’s preparing and planning their first blog, as well as those thinking about starting a second blog. Today I’m talking about what to consider when naming your blog and choosing a domain name for it. I’ll share four things to consider when choosing a domain name.

    @ProBloggerin Social- 3 readers -
  • 6 Email Marketing Tips to End 2017 with a Bang

    There are only 42 days left in 2017. What can you do to make sure you make the most of every one of them? Here are six tips to help you maximize your year-end potential, and have the momentum that can help you jump-start 2018. 1. Get motivated (or not!) The prospect of needing to make the absolute most of the next few weeks can be a daunting one, because there is so much at stake.

    Movable Ink Blog- 4 readers -
  • Six key steps toward building trust in programmatic advertising

    By John Murphy, Head of Marketplace Quality, OpenX Programmatic advertising is a $45 billion industry, and it’s poised to become the primary way in which a majority of all advertising is globally traded. However, as a recent CMO Council report found, seven in ten CMOs still have significant trust concerns about the quality of programmatic advertising.

    Digiday- 7 readers -
  • Inside Deutsche Telekom’s new media model

    For Deutsche Telekom, bringing media in-house is about strategy, not execution. The shake-up, almost a year in the making, gives marketers at the German telecommunications firm full control over the media strategy for 13 of its sub-brands across Europe. A mix of marketing, sales and procurement executives make up the international team, which will act as the nucleus for the ex ...

    Digidayin Affiliate- 7 readers -
  • The pivot to reality for digital media

    Forget the pivot to video; the pivot to reality is in full swing in digital media. The culprits are well-known. Google and Facebook have an iron grip on digital ad revenue. Publishers are trying to save themselves by making wholesale shifts in their business models, but they can’t transition fast enough.

    Lucia Moses/ Digiday- 5 readers -
  • Why Shortlist Media is holding off on first-price programmatic ad auctions

    Shortlist Media, which publishes weekly, free city magazines Stylist and ShortList, has gone cold on the idea of moving to first-price auctions after talking at length to the buy side of the market. The publisher planned to introduce first-price auction capabilities to its ad tech stack, which it started rebuilding about four months ago.

    Digiday- 9 readers -
  • Digiday Research: For most publishers, video is less than 25 percent of total content

    Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers. “Pivoting to video” has been the talk of the digital media industry recently, with Mashable, Vocativ, Mic, ...

    Digidayin Content- 5 readers -
  • Chinese agencies are expanding to the US

    When Beijing-based independent digital shop Hylink opened an office last year in Santa Monica, California, Michael Horvitz joined the shop as its director of strategic partnerships in sports and entertainment, the seventh employee in that office. Although Horvitz has never lived in China, he has U.S.

    Yuyu Chen/ Digidayin Paid Search- 8 readers -
  • How Petco is Amazon-proofing its e-commerce strategy

    When Brock Weatherup needed a mailbox after moving to San Diego for a job at Petco, he did what a lot of people do and went on Amazon. After he made his purchase, Amazon recommended other mailboxes he could buy. “I don’t know about you, but I’ve bought one mailbox in my life,” said Weatherup, Petco’s evp of strategic innovation and digital experience.

    Digidayin How To's- 7 readers -
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