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ICANN has given registries and registrars the ability to delay the cancellation of domain names owned by victims of Hurricane Maria and other similar natural disasters. In a note to contracted parties, published by Blacknight boss Michele Neylon this weekend, Global Domains Division president Akram Atallah said: registrars will be permitted to temporarily forebear from canc ...
Investment hates chaos. Before an organization invests in a new technology, a new machine or a new process, it needs to believe two things: That the problem being solved is going to be around for awhile if it's not addressed. That the world will be stable long enough to earn b ...
While Google's Caffeine Update had little direct impact on rankings, it set the stage for some massive changes ...
4 Things to Consider When Choosing a Domain Name for Your Blog This episode is perfect for anyone who’s preparing and planning their first blog, as well as those thinking about starting a second blog. Today I’m talking about what to consider when naming your blog and choosing a domain name for it. I’ll share four things to consider when choosing a domain name.
If you’re only using social media to scatter broadcast your brand messages, you’re missing out on the full power of the medium. In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains why the most effective social media marketing uses the power of remarketing, and gives some ideas of how to do that.
There are only 42 days left in 2017. What can you do to make sure you make the most of every one of them? Here are six tips to help you maximize your year-end potential, and have the momentum that can help you jump-start 2018. 1. Get motivated (or not!) The prospect of needing to make the absolute most of the next few weeks can be a daunting one, because there is so much at stake.
When we talk about the contents or ingredients of a successful business, it all comes down to the right amount of planning, proper management, and rules that make the business stand out in the crowd. And when it comes to rules, we always look up to Business Tycoons who have already made it in the business world.
By John Murphy, Head of Marketplace Quality, OpenX Programmatic advertising is a $45 billion industry, and it’s poised to become the primary way in which a majority of all advertising is globally traded. However, as a recent CMO Council report found, seven in ten CMOs still have significant trust concerns about the quality of programmatic advertising.
For Deutsche Telekom, bringing media in-house is about strategy, not execution. The shake-up, almost a year in the making, gives marketers at the German telecommunications firm full control over the media strategy for 13 of its sub-brands across Europe. A mix of marketing, sales and procurement executives make up the international team, which will act as the nucleus for the ex ...
Forget the pivot to video; the pivot to reality is in full swing in digital media. The culprits are well-known. Google and Facebook have an iron grip on digital ad revenue. Publishers are trying to save themselves by making wholesale shifts in their business models, but they can’t transition fast enough.
The crackdown on extremist content online has been a long time coming, but some publishers say they’ve been inadvertently punished by brands’ efforts to avoid having their ads appear next to offensive material. In the latest in our Digiday Confessions series, one publisher of a lifestyle site for women said the crackdown has forced her to water down her editorial strategy.
Shortlist Media, which publishes weekly, free city magazines Stylist and ShortList, has gone cold on the idea of moving to first-price auctions after talking at length to the buy side of the market. The publisher planned to introduce first-price auction capabilities to its ad tech stack, which it started rebuilding about four months ago.
Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers. “Pivoting to video” has been the talk of the digital media industry recently, with Mashable, Vocativ, Mic, ...
When Beijing-based independent digital shop Hylink opened an office last year in Santa Monica, California, Michael Horvitz joined the shop as its director of strategic partnerships in sports and entertainment, the seventh employee in that office. Although Horvitz has never lived in China, he has U.S.
When Brock Weatherup needed a mailbox after moving to San Diego for a job at Petco, he did what a lot of people do and went on Amazon. After he made his purchase, Amazon recommended other mailboxes he could buy. “I don’t know about you, but I’ve bought one mailbox in my life,” said Weatherup, Petco’s evp of strategic innovation and digital experience.