Chipotle

  • Chipotle malware attack exposed customers’ card info

    … system was infected with malware. While Chipotle has been upfront with news about the breach, they haven’t said how the malware found its way into their system. Usually, a user has to open an infected attachment in an email or visit a malware infected website for it to spread among the system. That could lead one to ask if the card reader system…

    Greg's Corner- 22 readers -
  • Utilizing Social Check-Ins for Predictive Retail Analysis

    … to trace back the impact. Here’s an absolutely amazing example from Foursquare. When Chipotle had issues with food safety, Foursquare was able to monitor trending foot traffic across stores and ultimately, predict losses: The result? Chipotle has announced its first quarter earnings and Foursquare’s predictions were on target – with a 30% drop…

    Douglas Karr/ Marketing Technology Blogin EMail- 27 readers -
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