Copywriting

  • 7 Expert Tips for Writing Bullet Points That Sell

    … What are the two most-read sections of any piece of copy? The title and the bullets. This is one reason why almost all e-commerce content management systems (CMSs), as well as online e-tail giant Amazon, include bullets in their product description templates. How to Write a Bullet Point Writing bullets that sell takes more than […] The post 7…

    Karon Thackston/ Marketing Words Blog- 8 readers -
  • To hyphenate, or not to hyphenate, that is the question

    … Hyphens can be tricky little things. We see them in sentences all the time, but many of us aren’t sure when to use them. There’s a reason for that: they’re not always straightforward. When I’m writing or editing I might not always hyphenate, but when I’m considering it, I at least know where to look for the rules. Look it up The first place…

    Lush Digital- 7 readers -
  • Jump into a Creative and Productive New Year

    … Happy new year! I hope your holidays were good and that you’ve managed to re-find some semblance of your routine. (Or maybe even some cool new routines.) On Tuesday this week, Stefanie Flaxman gave us seven ideas for how to thrill your boss, editor, or clients with your writing professionalism. And on Wednesday, Brian Clark Read More... The post…

    Sonia Simone/ Copyblogger- 7 readers -
  • Does Curiosity Actually Help or Hurt Your Conversion Rates?

    … So, I'm a huge movie buff. When I was in high school, I dreamt about one day marketing in Hollywood (or Bollywood) -- working with celebrities, organizing press junkets and premieres, crafting clever taglines, creating trailers, and of course, teasers. The success of a movie teaser in generating buzz relies heavily on the theory that people…

    The IMPACT Blog- 10 readers -
  • Copywriting Shortcuts: Secrets The Pros Use To Write Faster With Better Results

    … Most people think writing excellent copy is hard. And, when you go about it the way your average person does, it actually is! Professional copywriters, however, have learned a trick or two over the years about how to cut hours off their writing time while getting better results. The shortcuts come in the form of […] The post Copywriting Shortcuts: Secrets The Pros Use To Write Faster With Better Results appeared first on Marketing Words Blog. …

    Karon Thackston/ Marketing Words Blog- 14 readers -
  • How to write a winning award entry

    … above everyone else by writing a winning award entry. 15 tips to writing a better award entry If you’d like to win the next award program you enter, here’s how you can do it. Give yourself enough time. Most awards programs give applicants plenty of time. The majority of submissions, however, come in at the last minute. A judge knows immediately…

    Sarah Mitchell/ Lush Digital- 14 readers -
  • 7 Ways to Coach Writing Clients on Finding Their Remarkable Voices

    … Cover your ears for a second. My wife can sing. I can’t. There, I admitted it. But, we do have one thing in common — we both think we can. Only one of us is right (ahem). In the world of business, we all put out a tune. A vibe. A voice. Customers flock to Read More... The post 7 Ways to Coach Writing Clients on Finding Their Remarkable Voices…

    Copyblogger- 8 readers -
  • 30 Tips that Help You Become an In-Demand Freelance Writer

    … You may or may not know that I haven’t always been Copyblogger’s editor. For many years, I was a Copyblogger reader. I didn’t know Brian. I didn’t know Sonia. But I pretended that I did. Of course I didn’t tell anyone that … I just received so much guidance from Copyblogger that helped me position Read More... The post 30 Tips that Help You…

    Stefanie Flaxman/ Copyblogger- 10 readers -
  • Even seasoned writers get semicolon rules wrong

    …. I have travelled to Liberia, Costa Rica; Rome, Italy; Florence, Italy; and Mazatlán, Mexico. This sentence requires semicolons to separate the items that contain commas. If you’d like help determining if your sentences need semicolons — or if you need copywriting services more generally — contact Lush Digital Media. We have an international…

    Lush Digital- 14 readers -
  • How to Make a Living as a Writer When Creative Writing Isn’t Paying the Bills

    … I never thought of myself as an entrepreneur. Growing up, I filled journals with poetry, drawings, and stories. I studied playwriting and performance in graduate school. The thought of running a business or putting a price tag on my creativity was icky. Then real life happened. Newsflash: landlords don’t accept poetry for rent. For a Read More…

    Copyblogger- 6 readers -
  • Marketing 101: What is big rock content?

    …I had three hours to kill before my next flight to Dallas departed. While sitting in an airport café warming my hands around a mocha, I overheard snippets of an intense conversation in the booth behind me. “It’s all about your big rocks. They are the most important. What are your big rocks…

    MarketingSherpa Blogin Content- 19 readers -
  • Blending Art with Strategy for Powerhouse Content

    … We talk a lot on Copyblogger about how to write content that’s more vivid, more memorable, more distinctive. But there’s always another side to that creative coin — the strategic side. Your content might be marvelously entertaining and engaging, but if it’s not placed in a strategic context, you’ve limited its power. Getting smarter about Read…

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • Take a stand: your most important audience is internal

    … (or, as those of us on my side of the debate prefer to call it, marriage equality). There is widespread community support for allowing gay and lesbian people to marry, but the government is testing that support with a national postal survey before it makes a decision on whether to change the legal definition of marriage in the country. Obviously, as a gay…

    Lush Digital- 13 readers -
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