Creator'S Block

  • "Male vs. Female Leadership Expectations" (Creator's Block, Ep. 58)

    … They Ask, You Answer by Marcus Sheridan IMPACT Website Throwdown Battle of the Sexes: Male vs. Female Leadership We Want to Hear from You! First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know! Creator's Block: Twitter, Instagram Jessie-Lee: Twitter, Instagram Marcella: Twitter, Instagram Liz: Twitter, Instagram Chris: Twitter, LinkedIn Or, you can leave us a comment below! Until next week... …

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  • "Not Your Mother's New Year's Resolutions" (Creator's Block, Ep. 55)

    … This time of year is always full of reflection. And looking back, 2017 has been an... interesting year for Jessie-Lee, Marcella, and myself. It's been full of amazing client work and big wins, as well as broken expectations and massive life changes. In short, a lot has happened. But when we scoped out our annual New Year's episode, I wanted us…

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  • "The Romantic Myth of the Morning Routine" (Creator's Block, Ep. 52)

    … Last week, I shared an article with Jessie-Lee and Marcella about morning routines. But it wasn't the usual enlightened, aspirational fare. Instead of bossing me around with a neverending to do list of how to be the most successful person of all time, it was real and it resonated with the fact that I am the farthest thing from being a morning…

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  • Creator's Block #48: Speaking Creative to Non-Creatives [Podcast]

    … For this week's episode, we were joined by a very special guest -- Vin Gaeta, IMPACT's Creative Director -- for deep dive into something we’ve touched upon before in a number of previous episodes. (Most recently, Episode #40 - When Creative Projects Go Off the Rails.) The idea of "speaking creative" to non-creatives…

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  • Creator's Block #46: 6 Terrifyingly Good (& Bad) Halloween Ads [Podcast]

    … Ah, Halloween. It's a festive holiday filled with goblins and ghouls, tricks and treats, and candy and costumes. For us IMPACTers, Halloween also brings with it a chance for us to judge brands on how well they "get in on the fun" with their advertisements. The results can be boo-tiful, but sometimes they're downright scary…

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  • Creator's Block #45 [Podcast]: Why the Word "Expert" Sucks

    … Every two weeks, Jessie-Lee, Marcella, and I meet to brainstorm ideas for the podcast. Sometimes, we come up with topics based on questions we've been asked or common challenges we've seen just doing our jobs. But then there are those times when one of us comes to the virtual table and says, "Guys, this is what I need to talk about this week…

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  • Creator's Block #44 [Podcast]: The Creative's Curse

    … Before we dive in to today's episode, I want to state something for the official record: As a designer and a writer/editor respectively, Marcella and I are self-aware enough to admit we occasionally have a flair for melodrama -- slipping a little too easily into the trope being the "tortured artist." But when we both read The Creative's Curse…

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  • Creator's Block #43 [Podcast]: Death by Meetings

    … If there's one thing most marketing professionals -- creative or otherwise -- can agree upon, it's that meetings are often terrible for productivity, but remain a very necessary evil. But why? On paper, meetings should bring people together, provide opportunities to align expectations, and move projects or initiatives forward. Still many of us…

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