• 12 Marketing Tools and Practices for Healthcare Professionals

      Marketing is a necessary tool for the success of your business. Healthcare, like all other services or product providers, is a business. Marketing tools, when used effectively, can increase your return on investment (ROI). Marketing can also enhance your brand image and expand your customer base. Here are the top 12 marketing tools and ideas that can give your practice the kickstart it needs.

      Growmapin SEO- 7 readers -
  • Is Amazon getting ready to enter into the pharmacy market?

    … into the pharmacy space. One of the pros is that this will offer more competition, as the PBM scene is ruled by only three companies, CVS, Express Scripts and United Healthcare. More choices for consumers is always a good thing as it could lead to competitive pricing for prescription drug coverage. However, the con could be that if Amazon does enter…

    Greg's Corner- 14 readers -
  • How to Make Shopping for Small Business Healthcare Easy

    … Out of the many challenging aspects of adult life, surely one of the most frustrating is dealing with insurance. This is true for both individuals and for companies considering small business healthcare. Because there aren’t immediate and tangible benefits, paying for insurance can feel like dumping money into a black hole. But going without…

    Growmapin How To's- 14 readers -
  • How to Ease the Burden of Small Business Health Care

    … Health care has been a sensitive subject in recent years. The Affordable Care Act (ACA) was a controversial law, and now there is a fresh wave of tension in the wake of president-elect Trump’s promise to repeal it. American health care operated in a broken system before Obamacare was passed, but the ACA has not necessarily relieved the strain…

    Growmapin How To's- 17 readers -
  • How Health Care Is Being Impacted by Social Media

    How Health Care Is Being Impacted by Social Media by Aaron Leave a Comment In a time when more people find answers to medical and health questions by going online than by consulting with a doctor, it just stands to reason that social media would have an impact on health care. In fact, a growing number of consumers simply seem to trust the experiences of friends than they do ...

    Ask Aaron Lee- 10 readers -
  • How to Create a Healthcare Email Marketing Strategy

    … Everything from increasing patient appointments to building relationships with new ones requires a healthcare marketing strategy that reaches and delivers value to your audience. Email marketing allows you to consistently reach your target audience without cutting too much into your packed schedule. How can healthcare professionals use email…

    Constant Contactin EMail How To's- 27 readers -
  • Five most important search marketing news stories of the week

    … devices, bringing a new level of ad targeting to the space. (What did you think I was referring to?) Also in search news, Google Home Services ads appear in mobile search before disappearing again; a look at how Google Symptom Search will affect the healthcare industry; and is the top-ranked dating site for paid search advertising…

    Search Engine Watchin Social Paid Search- 27 readers -
  • How Google Symptom Search will affect the healthcare industry

    … journey. Consumer-driven disruption in healthcare Of course, symptom search isn’t the only development to emerge out of this shift in the “balance of power.” Digital optimization and on-demand services have become a baseline expectation for consumers in all aspects of day-to-day life (think Uber, Seamless, even Tinder). As a result, the healthcare…

    Search Engine Watchin Google How To's- 23 readers -
  • Don’t believe all the health stories on social media

    … Don’t believe all the health stories on social media In the years prior to the internet, there was a lot of ignorance when it came to knowledge of medical issues. During the 1980s, there was a lot of misinformation and fear when it came to AIDS. There was so much bad information out there about how AIDS and HIV can be contracted, that many…

    Greg's Cornerin Social- 13 readers -
  • United Healthcare Is the Easy Choice for Small Businesses

    … insurance company making it easier for small businesses to do just that is United Healthcare. A New and Simpler Way to Shop for Health Insurance United Healthcare has created a new site particularly suited to the needs of small businesses. Instead of going through the hassle of talking to an associate on the phone or sifting through piles of paperwork…

    Growmap- 35 readers -
  • Month In Numbers – September

    … messages a day, and the lack of mobile friendliness kept people from engaging. The latter causes 22% to disengage due to poor optimisation. Digital Docs As stress and long hours increasingly take a toll on our healthcare professionals, a new survey informs us that 85% of physicians surveyed welcome and believe that digital tools offer a great…

    Attacat of Edinburghin Google- 23 readers -
  • Online Epipen sales could be dangerous

    … Online Epipen sales could be dangerous I’m sure by now that most of you have heard about the controversy surrounding the pharmaceutical company Mylan and how they’ve been accused of price gouging for the life saving Epipens. For those who may not know, Epipens are injections that contain the drug epinephrine which is used to save the lives…

    Greg's Corner- 11 readers -
  • LinkedIn ProFinder Freelance Marketplace Expanded Throughout U.S.

    …. Those insights include: Florida, Texas and Colorado were the three states that showed the most freelancer growth. The highest freelancer populations were found on the East and West Coasts. The healthcare and pharmaceutical industries have seen 50 percent growth in freelance workers over the past five years, compared with 21 percent for non-freelance…

    David Cohen/ AllFacebook- 21 readers -
  • It’s dangerous to buy secondhand CPAP machines online

    … It’s dangerous to buy secondhand CPAP machines online Here’s a little fact you may not have known. It’s actually against the law to sell a used CPAP machine online. Those are the machines that assist sleep apnea patients with their breathing at night. In case you were unaware, sleep apnea is a condition that affects numerous people where…

    Greg's Corner- 8 readers -
  • Content Marketing Generated a 5,100% ROI for Health Care Innovator Optum

    … sales tactics, or throwing money at direct mail. But the question since the beginning has always been, “does it ROI?” According to Karen Thomas-Smith at Optum, a large healthcare company, it absolutely does. Thomas-Smith, VP, Provider Marketing and Reference Management led a team in a pilot program at Optum that completely turned Optum’s traditional…

    MarketingSherpa Blogin Content- 14 readers -
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