Impact Stories

  • IMPACT Design in 2017: A Year in Review

    … When was the last time you stopped to really reflect? It might seem like a silly question, but when you work in an industry as fast-paced and constantly changing as marketing, it can be easy to forget to slow down and take the time to look back at the work you’ve done. I know I’m guilty…

    The IMPACT Blog- 9 readers -
  • My Advice for 2018: Find Your Limit -- and Then Go Further.

    … Confidence is one of the sexiest things a person can have and while you wouldn’t usually equate “sexy” to “work” - or at least, you probably shouldn't - confidence is going to take you far. Confidence shines through when you have a good handle on your day-to-day responsibilities and the tasks you’re expected to complete. When you know what…

    The IMPACT Blog- 6 readers -
  • 7 Minutes to Boarding.

    … The decision to join the IMPACT team was, at first glance, just a change in the company on my business cards. Ha. 8 months later and I’m more convinced than ever this decision is and was more strategic, deep, and meaningful than I could have ever known at the time or even fully understand today…

    The IMPACT Blog- 10 readers -
  • Effective Leadership Requires Practice. Here Are 5 Ways We Rehearse.

    … Those who know me know I like to say I am a student of leadership, rather than painting myself as a “leadership expert.” This mindset of continuous learning and practice allows me to walk into the IMPACT office every day knowing I can learn something new, get just a little bit better, and ultimately, drive our organization forward. If you want to succeed in business (or in life), you must embrace this idea that there is always more to learn, but before I explain why, I want to share a story… …

    The IMPACT Blog- 14 readers -
  • Comparably Named IMPACT a Top SMB for Women & Culture - But it Wasn't Easy.

    … Working at IMPACT hasn't always been fun and rewarding. Three years ago, it was the exact opposite actually. Not only were we losing employees left and right, but several clients as well. At the end of all that, there was an estimated financial loss of over $2 million. Fortunately, that was IMPACT's turning point. In 2015, the biggest lesson we learned was that people need to see their future at IMPACT, and sadly that wasn’t happening. …

    The IMPACT Blog- 8 readers -
  • I'm Just Really Bad at Email.

    … I’ve been wanting to write this post for awhile, and with my inbox back up to 100+ important unread messages after spending 2 hours yesterday clearing it out, I figured now is as good of time as ever. Plus, you may have just received an email from me that says “Refer to the post in my signature…

    The IMPACT Blogin EMail- 9 readers -
  • Why Every Salesperson Must Be a Master Storyteller

    … Storytelling has always been a passion of mine. It started way back in high school when I was the editor of the school paper. I even had a couple stints at a local Polish American newspaper and WIVB-TV in Buffalo, New York, before I graduated. These internships made me realize just how much I loved finding, writing, and telling stories. So…

    The IMPACT Blog- 11 readers -
  • "Net Neutrality & Optimize For Voice Search:" The IMPACT Show Ep. 29 [Show Notes]

    … Inbound marketing is always evolving. Could net neutrality and voice search significantly impact your marketing efforts? In this week's episode of The IMPACT Show, Bob and Nick talked about net neutrality, where digital marketing is heading, how to optimize and rank on voice search, servant leadership, and managing a cross remote/in office culture. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording. …

    The IMPACT Blog- 9 readers -
  • What is Leadership? -- And Does It Really Matter?

    … Lieutenant Colonel (LTC) Retired (RET) Chris Hockenberry took command of the 1st Battalion, 504th Parachute Infantry Regiment on a beautiful fall day in 2012. Captain (CPT) Caleb Ling and I (then CPT Duprey) stood in front of our companies on Pike Field. Our troopers had their M4s and fixed bayonets, and we were doing the All-American parade…

    The IMPACT Blog- 7 readers -
  • "Marketing Industry News, Experiments, and More:" The IMPACT Show Ep. 27 [Show Notes]

    … What experments are you testing on your website? In this week's episode of The IMPACT Show, Bob and Nick talked about Google and Salesforces new partnership, WeWork buying Flatiron, why Twitter expanded tweets to 280 characters, IMPACTs popup experiment and more. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording. …

    The IMPACT Blog- 8 readers -
  • 3 Misconceptions I Had About The Marketing World Before I Joined It

    … When I used to think of marketing, I used to picture the scene in the 1992 movie Boomerang. Marcus Graham (played by Eddie Murphy) and his brand and design team are in a big, official New York skyline boardroom. They’re brainstorming ideas to brand, launch, and market Helen Strangés’ (played by Grace Jones) new perfume. However, she wants none…

    The IMPACT Blog- 10 readers -
  • "Growth Driven Design & IMPACT’s Website Update:" The IMPACT Show Ep. 26 [Show Notes]

    … In this week's episode of The IMPACT Show, Bob and Nick talked about copyrights and sharing, whether or not Facebook CTRs are dipping, is quality or quantity of content more important, how to make growth driven design more effective, and IMPACT's new website. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording. …

    The IMPACT Blog- 15 readers -
  • Multitasking is the Devil. Here’s How To Stop Doing It.

    … I used to think being a multitasker was awesome. In fact, it’s written in my Twitter profile: “Master Multitasker of all the things.” I was kick-ass at working while going to college (sort of). When I became a mom, I thought it was awesome I could prep dinner while being on a conference call and working on client projects and also helping my…

    The IMPACT Blog- 4 readers -
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