Marketing Strategy

  • 5 Surefire Tactics to Make Your Next Marketing Plan Successful

    …, marketers who have a documented marketing strategy have a greater chance of succeeding than people who do not. A well-documented marketing plan will define the parameters you use to evaluate the success of your marketing campaign. Also, having a documented strategy makes your efforts clear and ensures that the marketing team has a defined aim…

    Sawaram Suthar/ Growmap- 15 readers -
  • Mission Critical: Purpose-driven marketing

    … is attempting to jump on the social good train with Naked Juice’s #DrinkGoodDoGood campaign, it’s becoming clear: purpose-driven marketing is vital to your success. Purpose-driven marketing by the numbers Even if a company doesn’t actively give charitable donations having a clear and well-communicated sense of purpose can help steer it in the right…

    {grow}- 13 readers -
  • 4 Ways to establish a digital presence without relying on Google

    … infographics for your audience, or address some of the burning topics in your niche by directly asking your followers to participate in a discussion. Since there is no universal “How to successfully diversify your online marketing strategy” recipe we can all follow, be open to experimentation. After a few months, look at your website traffic sources…

    {grow}- 12 readers -
  • How to Drive More Sales Using an Effective YouTube Marketing Strategy

    With more and more advertisements on social media, advertisers must compete for viewers’ attention in the most effective ways possible. One proven way is through YouTube marketing. Many people have very little time on their hands. So resorting to YouTube videos to learn about various products and services seems to be the way most people find out information.

    Growmap- 12 readers -
  • Why personal branding is not pathetic (or, why Sheryl Sandberg never wears a T-shirt)

    … not. And if you’re known you will have a business advantage over those who aren’t. It’s just that simple. Now what are you going to do about it? Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college…

    {grow}- 21 readers -
  • Micro-yes(s) vs. micro-moments

    …In this article, we dive into ideas for using the micro-yes methodology to better serve customers and increase conversion on all your customers’ micro-moments, while improving your overall inbound marketing approach…

    Daniel Burstein/ MarketingSherpa Blog- 14 readers -
  • Marketing 101: What is big rock content?

    …I had three hours to kill before my next flight to Dallas departed. While sitting in an airport café warming my hands around a mocha, I overheard snippets of an intense conversation in the booth behind me. “It’s all about your big rocks. They are the most important. What are your big rocks…

    MarketingSherpa Blogin Content- 19 readers -
  • Content Shock isn’t the problem. It’s the solution.

    …. As the cost of content marketing increases, some will eventually have to find another alternative. Simply put, that is the economics of Content Shock in the real world. Putting Content Shock to work for you The most important foundation of a content marketing strategy is influencing the long-term health of your site’s domain authority. Domain…

    {grow}in Content- 10 readers -
  • Here’s Why User Generated Content Is So Successful

    … First off, what is user generated content? Essentially it’s content which was created by unpaid contributors and can be anything from pictures and videos to testimonials and submissions. For example, your business can create a #hashtag that can be used by consumers to post their own content using your product/service onto their social media…

    ROI Factor Blogin Content- 14 readers -
  • Snapchat needs to pay attention to the cool kids, and so do you

    … By Mark Schaefer I saw an interesting snippet on the web this week that provides an essential marketing lesson for our digital age. Whether you’re B2B or B2C, you can’t ignore the cool kids. Let’s look at what’s going on in the digital marketplace where influencers rule and how you can avoid this pitfall. The Snapchat fail Katie Notopoulus did…

    {grow}- 13 readers -
  • Killing Marketing – Book Interview

    … innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Killing Marketing explores how these companies are ending the marketing as we know it--in favor of this new, exciting model. The post Killing Marketing – Book Interview appeared first on Heidi Cohen. …

    Heidi Cohen/ Heidi Cohen- 11 readers -
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