Mobile Marketing

  • New Google Speed Update

    … by Robert Clough THE SMALL BUSINESS GUIDE TO SEARCH MARKETING Starting July of 2018, Google will use page speed as a ranking factor in mobile search GOOGLE SAYS The "Speed Update," as we're calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. ABOUT THE GOOGLE…

    Search Engine Guidein SEO Google- 8 readers -
  • The upcoming mobile app Monday: Be prepared

    …Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found. Please visit Marketing Land for the full article. …

    Marketing Land- 8 readers -
  • The upcoming mobile app Monday: Be prepared

    …Christmas Day and the day after are two of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found. The post The upcoming mobile app Monday: Be prepared appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Land- 10 readers -
  • AI marketing and the journey through the uncanny valley

    …“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that things are getting worse,... Please visit Marketing Land for the full article. …

    Marketing Land- 11 readers -
  • Top 7 Tips: How to Write for Mobile Consumers

    Just how important is mobile marketing? By 2018, American adults are expected to spend on average 3 hours and 23 minutes on non-voice mobile media per day. And that’s up an entire hour ...

    Dex Media- 13 readers -
  • The lowdown on driving app downloads with Universal App campaigns

    …Google’s Universal App campaigns use machine learning to automate app promotion. Columnist and Googler Matt Lawson goes under the hood to help you understand and master these campaigns. The post The lowdown on driving app downloads with Universal App campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full…

    Matt Lawson/ Search Engine Land- 12 readers -
  • AMP: A case for websites serving developing countries

    …As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands can use Accelerated Mobile Pages (AMP) to address this gap. The post AMP: A case for websites serving developing countries appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO- 9 readers -
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