Opinion

  • Your Guide to Getting Organized for PPC Success

    … Hello PPC Heroes! As 2018 draws near, your feeds may be inundated with talk of New Year’s Resolutions. While I tend to stay away from making a big to-do about resolutions myself, I do like to reflect on my year past and prepare for changes I plan to implement to make for a successful future. This year, my top priority is staying organized…

    PPC Heroin Paid Search- 10 readers -
  • A Reminder About Work-Life Balance

    … no expert on this topic, I’ve generally found myself to be someone who is significantly less stressed than average. That ability to separate work from the rest of my life has a large role to play in that. Consider this a friendly reminder that it’s okay to have a life that doesn’t revolve around PPC! Work-Life Balance, PPC, and You Work-life balance…

    PPC Hero- 7 readers -
  • 4 Easy Ways to Bring Diverse Thinking to Your Company

    … First and foremost, I do not want to belittle the true meaning of diversity and the importance of diversity with this article. This article will define diversity in a broad sense speaking more toward industry knowledge, and it is not to takeaway from other meanings of diversity. Assistant Professor of Sociology, Adia Harvey Wingfield exclaimed…

    Jacob Brown/ PPC Hero- 8 readers -
  • 5 Lessons I’ve Learned (the hard way) in CRO

    … November 15, 2017 Approaching an anniversary commemorating the time I’ve spent in the glorious arena of conversion rate optimization under the umbrella of a stellar PPC agency (#8 on AdAge’s Best Places to Work list), I wanted to take this small corner of the Interwebs to share a few key lessons with you all. Why? Because I am a doer. I learn…

    PPC Heroin Paid Search- 9 readers -
  • Why Every PPC Specialist Should Experience Client Facing Roles

    … of clients. However, what I have learned over the years is that to go from being a good PPC Manager, to a great one, is spending the time working directly with clients and stakeholders. Today, we are going to outline some of the reasons I believe that everyone in PPC, regardless of position, experience or industry, should experience a client facing role…

    PPC Heroin Paid Search- 11 readers -
  • 4 Things I Learned as a New Hire at a PPC Agency

    … October 9, 2017 Six months ago, I embarked on a journey. I became The New Kid at Hanapin Marketing, and in the time that I’ve been here I’ve learned more than I could have imagined about the beautiful world of PPC advertising. Along the way, I found that a few key lessons could get me through the chaos of PPC account management and production…

    PPC Heroin Paid Search- 11 readers -
  • Landing Page Testing: Go Big? Or Small?

    … September 26, 2017 The CRO arena has been moving and shaking since its early beginnings; constantly challenging itself to adapt and optimize (Convenient, right? Optimizers optimizing their own industry?). Lately, there has been a lot of buzz surrounding testing; specifically, how big should we test? Some clients want to move hard and fast…

    PPC Hero- 16 readers -
  • It Takes A Village: Keeping Up with the PPC Industry

    … on an operational treadmill. The agency did not wait for me. PPC waits for no one! Here is the good news though: because I work with an amazing team, I stopped working for 480 hours and the progress on my accounts and my projects did not stop. Teamwork. It really does make the dream work, folks. So whether you are returning from a week vacation…

    PPC Heroin Paid Search- 14 readers -
  • Bring Some Organization to Your PPC Account Audits

    … August 10, 2017 So, you got an account to audit. Where do you begin? There are a lot of details to research and discover in an Adwords account alone that you need to dive into to help the client reach their goals. But how do we get to the point where we have our laundry list of suggestions? Step 1: Ask the current manager of the account…

    Jacob Brown/ PPC Hero- 14 readers -
  • Using A Reverse Classroom Approach To Training

    … that it is tough to keep up with the resources needed for the reverse classroom setting. As stated blog post, webinars and videos can be used more in a reverse classroom setting, but with how often the PPC industry changes you’ll need the resources to keep up with the content for your training program Introverted people could sometimes be confused…

    Jacob Brown/ PPC Heroin Paid Search- 11 readers -
  • Pinterest’s Audience Reach Is More Diverse Than Ever

    … July 11, 2017 If you don’t stop believing that Pinterest is just for brides planning their weddings, you’re going to miss out on a huge advertising opportunity for your business. Pinterest is ALSO for the maids of honor. Joking. Pinterest is for anyone that’s planning for future life events, no matter how significant or mundane. With over…

    PPC Hero- 16 readers -
  • How do ad agencies win a Cannes Lion award?

    …Reading Time: 2 minutes As the Cannes Lions Festival is wrapping up this week, we’re seeing the annual breathless, self-congratulatory statements coming out of agencies with photos of their awards and sun-tanned creative teams sipping champagne. Thanks for the trip to the south of France, clients! We’d like to thank the little people who made…

    WiderFunnelin How To's- 18 readers -
  • The 5 Stages Of PPC Account Restructuring

    … June 8, 2017 During my tenure as a PPC account manager I’ve found few things to be more anxiety provoking than the performance of a brand new account structure. Those first couple weeks of data are pivotal not only for account success, but for establishing client confidence moving forward. Following the launch of a brand new account structure…

    PPC Heroin Paid Search- 19 readers -
  • Training The New Generation Of Digital Marketers

    … this all at your own pace gives the brain satisfaction that other environments do not bring. From there what does common sense tell us to do? Use these methods to assure employee motivation through the training process. Create checkpoints, to-do lists, and levels in your training program that employees can pace themselves. Creating charts…

    Jacob Brown/ PPC Heroin Paid Search- 25 readers -
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