Report

    • Liftoff Dating App Report Shows Cold Seasons’ User Behavior and Geographic Trends

      For local marketers, dating apps are prized for their location-reliable data. In a report released last week by mobile app marketing and targeting company Liftoff, the best time to register a dating app user is in August. In August 2017, the cost to acquire a dating app registration dropped to its lowest of the year: $4.07 – and in Liftoff’s analysis across 4.

      Street Fight- 9 readers -
  • Ramadan Online: Holy-Month Related Video Content That Resonates

    … and comedy/prank videos are evergreen in their ability to draw in views and create engagement. During Ramadan 2016, all different types of creators uploaded prank content. Some of the top videos for this segment were uploaded by brands, media companies, and influencers alike. MBC, a top media channel we mentioned earlier, uploaded a video where…

    ReelSEOin Content YouTube- 20 readers -
  • Flurry: Mobile App Usage Increased 11% in 2016

    … Flurry Analytics released a new report, which analyzed the time users spent in mobile applications in 2016. The data showed that overall app usage in 2016 grew by 11 percent when compared to 2015, and that time spent in apps grew by 69 percent. Messaging and social apps saw year-over-year session growth of 44 percent, while personalization…

    AllFacebook- 24 readers -
  • Christmas Weekend Saw Worldwide In-App Revenue of $500 Million (Report)

    … million in 2015 to $98 million in 2016. Finally, Sensor Tower said the top five earning mobile apps on the Christmas holiday worldwide in 2016 were Supercell’s Clash Royale, Mixi’s Monster Strike, Supercell’s Clash of Clans, Niantic’s Pokemon Go and Sony’s Fate/Grand Order. Check out Sensor Tower’s complete report here. …

    AllFacebook- 29 readers -
  • Consumers Uncertain of the Validity of Social Commerce Transactions (Survey)

    … media. This suggests an attribution disconnect wherein users make a purchase and remain unaccounted for in standard metrics. The other challenge is that the majority of users remain skeptical about purchasing directly through social platforms. The survey showed that 77 percent of respondents avoided social shopping transactions because of concerns…

    AllTwitterin Social- 24 readers -
  • Survey: 50% of Users Have Never Paid to Download an App

    … Google released the results of a recent survey of smartphone users in the U.S., which revealed how users discover and engage with mobile applications. For this survey, Google partnered with Ipsos to survey 999 smartphone users in the U.S. aged 16 through 64 during October. On the topic of discovering mobile apps, the survey showed…

    AllFacebookin Google- 20 readers -
  • Report: Average App Session Length Is Around 5 Minutes

    … Opera Mediaworks, a mobile ad platform for brands, released new findings that detailed the ways consumers engaged with mobile applications during the third quarter of 2016. The findings showed that users are spending more time in mobile apps each day compared with earlier in 2016. Specifically, Opera Mediaworks said the amount of time users…

    Inside Facebook- 22 readers -
  • What Can We Learn From the Top 30 Brands on Facebook? (Report)

    … hit a saturation point for brands, and Facebook continues to grow. On average, brand pages are posting fewer updates, but according to Quintly, this hides the true nature of top brand posting. For example, Disney posts an average of 4.32 times per day, while PlayStation posts 2.62 times per day. MTV, which was excluded from graphics in the report…

    Inside Facebookin Social Facebook YouTube- 24 readers -
  • Liftoff: Female App Users 34% More Likely to Purchase Than Males

    … (male or female) who made an in-app purchase in a mobile game. The report also showed that the cost to drive an in-app purchase in a mobile game decreased 24 percent from the first quarter to the second quarter of 2016. Breaking in-game purchases down by gender, the report showed that 6.7 percent of female users who install a game make a purchase…

    Inside Facebook- 17 readers -
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