Website Design

  • IMPACT Design in 2017: A Year in Review

    … When was the last time you stopped to really reflect? It might seem like a silly question, but when you work in an industry as fast-paced and constantly changing as marketing, it can be easy to forget to slow down and take the time to look back at the work you’ve done. I know I’m guilty…

    The IMPACT Blog- 9 readers -
  • Marketing 101: What is the happy path?

    …The happy path is a quick, linear path to the purchase of a product or service where the customer doesn’t get sidetracked, either by their own distracted actions or by a poorly designed process by the company, or because the customer has a more complex use case. Let’s take a closer look at why this is important and how it might look…

    MarketingSherpa Blog- 6 readers -
  • Keep Your Eye on These 9 UX Design Trends in 2018!

    … It’s almost that time of the year; The holiday season. Soon we’ll be planning our holiday parties, preparing for battle on Black Friday, and, if you’re a marketer, reflecting on the past year and trying to predict what UX design trends to keep an eye on in the upcoming year. …

    The IMPACT Blog- 9 readers -
  • 6 Types of Call To Actions That Drive The Most Conversions

    …. An excellent example of making the CTA a focal point, can be found on the MailChimp website. The page is narrowed down to a blue CTA that reads “Sign up Free.” It is simple and to the point. The assumption is that most people coming to its landing page likely already know they want a mailing list subscription service. While you can still access features…

    Rise to the Top- 19 readers -
  • Creator's Block #48: Speaking Creative to Non-Creatives [Podcast]

    … For this week's episode, we were joined by a very special guest -- Vin Gaeta, IMPACT's Creative Director -- for deep dive into something we’ve touched upon before in a number of previous episodes. (Most recently, Episode #40 - When Creative Projects Go Off the Rails.) The idea of "speaking creative" to non-creatives…

    The IMPACT Blog- 6 readers -
  • The Story Behind IMPACT’s Surprising Website Redesign

    … If you’re a regular on the IMPACT website, you’ll notice we made some big changes yesterday. But this wasn’t a website website redesign. We recently reimagined IMPACT as a whole, and now, our website reflects this reimagining. …

    The IMPACT Blog- 6 readers -
  • Do We Still Need Web Designers?

    … websites and as they started to realize that business was going to be done online, scrambled to hire a web designer to build a beautiful site that was on-brand and helped customers. In those days there wasn’t much in the way of free platforms and things like WordPress themes were very limited in terms of how you could customize features and design…

    Blog Tyrantin Paid Search- 10 readers -
  • Page Revamp for Better User Experience

    … above Take a look at its volume, phrase match, related keywords and their corresponding volume on the results page to check if there are any keywords that are better than the one you searched for. Website Design Creating great user experience entails as much knowledge as possible about your target audience, and designing a website…

    SEO Hacker Blog- 22 readers -
  • Why Simplicity and Usability Create Great User Experiences

    … The KISS principle (“Keep it simple, stupid”) has been driving recent website design trends. After the clean or minimalist style in web design was born, it gained thousands of backers. With time, simplicity was rendered absolute but, in many cases, misinterpreted. Many designers perceive simplicity as the absence of all the elements on the page…

    Rise to the Top- 20 readers -
  • 7 Design Trends that Can Boost Your Conversion Rate in 2017

    … How much does the design of your website affect its conversion rate? A lot, of course. New design trends come out each year. And some of these trends are not there to stay. Which design trends become mainstream in the long run? Usually the trends that positively affect conversion. After all, converting visitors is the main purpose of a website…

    Rise to the Top- 23 readers -
  • 9 Tricks They Don’t Teach You in Your Web Design Classes

    … The job outlook for web developers is 27 percent growth by 2024. This is a faster growth rate than many other industries, and with less education required. Designers working for corporations typically earn around $30 per hour. Web design classes are a good place for beginners to start learning the basic elements of how to create a website…

    Rise to the Top- 27 readers -
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