• RoboEditor: The Strange New Editorial Machine You Need to Become

      For years now, we’ve been hearing a lot about how editors at young media companies are using predictive algorithms and analytics tools to figure out what audiences want. This past month, we’ve been hearing about the inverse: Tech giants like LinkedIn and Apple hiring human editors to supplement their content algorithms.

      The Content Strategistin Social- 2 readers -
    • VICE News: Using Social Video to Target and Engage Millennials

      How @VICENews is Reaching and Engaging Millennials With Social VideoVICE News on YouTube: 80 percent of Audience Under is Under 34 Years Old Believe it or not, VICE, one of the edgiest media brands in the world, was first launched in 1994 as a “punk zine”. Since then, it has since expanded into a leading global youth media company with bureaus in more than 30 countries.

      Greg Jarboe/ ReelSEOin Social Twitter YouTube- 5 readers -
    • Stop Wasting Your Time Listening to the Content Marketing Echo-Chamber

      Published 5 mins ago 47 The group-think content marketing echo-chamber has been around since I entered this business last decade. It’s very pervasive and cascades down our Twitter streams on a daily basis. However, there’s a lot more stuff in it today. It must be really frustrating to a newbie that decides to start a marketing career – constantly being told B.S.

      Chad Pollitt/ Relevancein Content- 5 readers -
  • 7 Strategies Used in Pricing Intelligence Defined

    At the IRCE, I was able to sit down with Mihir Kittur, co-founder and Chief Innovation Officer at Ugam, a big data analytics platform that empowers commerce companies to make real-time actions that increase revenue performance. Ugam presented at the event to discuss pricing and how companies could avoid pricing wars.

    Douglas Karr/ Marketing Technology Blog -
  • The Power of Working on YOU

    From Left to Right: Clay Hebert, Ian Altman, Rohit Bhargava, Michael Port, Amy Mead, Robbie Richman, Jay Baer, and Marcus Sheridan Anyone that knows me also knows I have a passion for public speaking. So far in 2015, after the first 6 months, I’ve given a total of 51 presentations and keynotes in roughly 20 different states/countries. For me, this is a full time job.

    Marcus Sheridan/ The Sales Lion- 1 readers -
  • The Importance Of Responsive Design in Emails

    It’s a busy world that we live in, and technology is proving to be both the perpetuator of the busyness, as well as the relief. All things tech make the workaday job go faster, smoother, more streamlined and more convenient. But with this great enhancement of efficiency, there is just more and more to do.

    Kerry Butters/ GetResponse Blogin SEO EMail- 1 readers -
  • 12 Important Content Marketing Metrics You Aren’t Measuring

    A shocking 49% of marketers only use basic metrics such as clicks and downloads to measure content effectiveness. Another 17% have no metrics in place at all. What a sad thought! As marketers, it’s our job to bring tangible results to our clients. They’re trusting you and I to build relationships with customers and increase their cash flow.

    Search Engine Journalin Content- 2 readers -
  • Yext Hires Former Salesforce VP Jeffrey K. Rohrs as CMO

    Yext, a digital presence management platform, announced Monday the hire of Jeffrey K. Rohrs, formerly of Salesforce, as the company’s Chief Marketing Officer. Rohrs was most recently the vice president of marketing insights at Salesforce, having joined the company as part of its $2.5 billion acquisition of ExactTarget in 2013.

    Justin Lafferty/ AllFacebookin EMail- 2 readers -
  • Is Local Directory Traffic On The Rise Again?

    I keep a close eye on the health of the local online directory market. It’s an important part of the local data ecosystem, and it’s central to the citation work done by us (at my company, BrightLocal) and by many thousands of local search marketers. I’ve been monitoring the traffic fortunes of a number of directory sites since 2011, and the charts and analysis below are a fo ...

    Myles Anderson/ Search Engine Landin SEO- 3 readers -
  • WordStream + Constant Contact = A Match Made in Marketing Heaven

    Today we could not be more thrilled to announce a monumental partnership between WordStream and the leader in email marketing, Constant Contact. As two Boston-based digital marketing companies we feel this partnership is the perfect way to combine our powerful offerings to form the all-in-one solution to help small businesses generate and retain more customers through powerfu ...

    Larry Kim/ WordStreamin Paid Search EMail- 6 readers -
  • Understand This BEFORE You Start Your Business

    The success of your business depends on 3 major factors. Team Product Market Fit You can’t succeed if your business isn’t running properly or nobody knows about it… of course. But even if you’re an efficiency machine with a killer marketing strategy, you’ll never succeed if the product/market fit just isn’t there.

    Jacob Mcmillen/ The Daily Egg- 3 readers -
  • How To Sell A Product In A Digital World Online

    Are you selling online by learning from Ebay, Craigslist, and Amazon? Is this your base model to how to sell a product online? Being resourceful is the key to selling a product online If you have an eye for opportunity Amazon, Ebay, and Craigslist have already intrigued you. Today there are many ways to make money online.

    Lawrence Tamin How To's- 2 readers -
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