• Digital Marketing & Analytics: Five Deadly Myths De-mythified!

      In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people. But, simply because their broader framing of what the problem was, and what their chosen s ...

      Avinash Kaushik/ Occam's Razor- 8 readers -
    • The Ultimate SEO Checklist You’ll Ever Need

      The Ultimate SEO Checklist You’ll Ever Need posted by Dennis Seymour on May 27, 2015 If you've been scouring the Web for the ultimate SEO checklist, look no further. This infographic is so good, we wanted to share it with our readers. Photo Credit: Lazurite via Compfight cc Some eight years back, when I was just starting to get serious with this SEO thing, I scoured the ...

      Dennis Seymour/ Raven Blogin SEO- 5 readers -
    • Degrees of freedom

      Does a college degree confer the ability to choose, to open the door to find a way to matter? Three years ago I gave this TEDx talk about the future of education. And the students who graduated from college this month each have an average of $35,000 in debt. For many people, this debt is debilitating. Instead of opening doors, it slams them shut.

      Seth Godin/ Seth Godin's Blog- 3 readers -
  • The Secret to Effortless Writing: Jeff Goins on Marketing Smarts [Podcast]

    Jeff Goins is the best-selling author of four books: You Are a Writer (So Start Acting Like One), The In-Between: Embracing the Tension Between Now and the Next Big Thing, Wrecked: When a Broken World Slams Into your Comfortable Life, and his latest, The Art of Work. He frequently speaks on writing, creativity, and making a difference. His website, Goinswriter.

    MarketingProfs- 1 readers -
  • Differentiation and Positioning: What Does Your Business Stand For?

    Pursuing, attaining, and maintaining a competitive position in the market is at the heart of an effective marketing communications plan. A well-crafted positioning statement defines your company's direction. It answers two essential questions from the customers' point of view: "What's different about your business?" and "What unique benefit is derived from your product or se ...

    MarketingProfs- 2 readers -
  • Phoning It In: Marketing Platforms and Call Generation

    Phoning It In: Marketing Platforms and Call Generation May 27, 2015 - Posted by Jim Shannon to News Business executives identify the phone call as the one of the most effective means of connecting with customers, more so than face-to-face engagement, and find it is has an exceptional influence in the path-to-purchase process.

    Jim Shannon/ Dex Media -
  • Is Your Online Marketing Clever… or Creepy?

    What do professional wrestlers and online marketers have in common? In a word, kayfabe. In case you’re not up on your WWE/WCW lingo, “kayfabe” is basically the fourth wall for professional wrestlers. You know all those dramatic feuds, crazy rivalries, and insane gimmicks that make professional wrestling so awesome? No? Well, bear with me because I promise there’s a point to this.

    Chris Irby/ Dex Mediain EMail- 2 readers -
  • Surfacing content from iOS apps in Google Search

    We’ve been helping users discover relevant content from Android apps in Google search results for a while now. Starting today, we’re bringing App Indexing to iOS apps as well. This means users on both Android and iOS will be able to open mobile app content straight from Google Search. Indexed links from an initial group of apps we’ve been working with will begin appearing on i ...

    Google Webmaster Central Blogin Content Google- 2 readers -
  • 5 Ways to Standout on Social Media with a Bootstrap Budget

    Social media is crowded. Most of us make an assumption that this makes it much harder to standout, or that to standout you have to spend thousands of dollars. Our natural tendency is to pay for attention, because that is how we are programmed to think thanks to traditional advertising. For a minute, let’s imagine that the more noise there is on social media, the EASIER it i ...

    Jeffbullas's Blogin Social- 2 readers -
  • Facebook Tests Critics’ Reviews on Restaurant Pages

    Everyone’s a critic, but reviews from actual critics will now be posted on the Facebook pages of select restaurants. Facebook confirmed the launch Tuesday of a test with Bon Appetit, Condé Nast Traveler, Eater, New York Magazine and the San Francisco Chronicle, in which reviews from their critics will appear on the pages of “selected restaurants” in the U.S.

    David Cohen/ AllFacebookin Social Facebook- 3 readers -
  • What Should Home Building Companies Blog About?

    Home builders today have the challenge of not only building beautiful homes at prices that will still attract home buyers, but also marketing their company in an effective manner. To accomplish this, it is crucial to have an up-to-date website, a presence on various social media platforms, and to post regularly to their blog.

    Thomas Bruce/ Paveya- 1 readers -
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