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Welcome to part 15 of my user engagement series. Today, we’ll be discussing another important element of web design based around display. The way your website is displayed to users is very important because if they can’t see your site, they simply won’t interact with it. Many times, I’ve been to websites where I can’t see the whole layout or I have to scroll to see the differen ...
More often than not, I’m hearing more and more companies speak about social media as if it were just another broadcast medium. Social media is much more than that. Social media can be analyzed for intelligence, monitored for feedback and opportunities, used to communicate with prospects and customers, used to target and promote your brand to relevant audiences, and leveraged t ...
Design and sell t-shirts online is funny, attracting and lucrative. It is a viable online home business. And you can start a t-shirt business without investment TODAY! Sure! It is a rare opportunity for you to start an online business fast from scratch. It is up to you to take it or not. However, I will teach you how to do it and it is free.
Today’s Q&A guest is Cesar Brea, author of Marketing and Sales Analytics. Cesar leads Force Five Partners, a marketing analytics consulting firm. Cesar’s book includes primary research and interviews with more than a dozen major brands across several industries, providing an up-to-date look at what people are actually doing to build their capabilities in this arena. 1.
The only way for us marketers to run more successful campaigns is to track what works and what doesn’t. Without proper tracking in place, we’re basically driving with our hands over our eyes, hoping it’ll all work out. Yeah, not the brightest idea. Image source. One of the ways that marketers track the success of their campaigns is with UTM tags, which allow you to append a ...
It’s taken me years, but I’ve finally found a method for writing content that gets 100s of shares. I’m not saying it’s the only method, or even the best method. But it’s reliable and repeatable, and those are the most important things. Here’s what happened to our traffic when we started executing this.
Journalists are surprisingly easy to please. So why is building a working relationship with local media such a terrifying prospect for so many people? Perhaps some people have been burned by the “gutter press”. Perhaps others have been on the receiving end of waspish response to a poorly constructed pitch.
It’s hack week at Vox Media, and Melissa Bell is in her element. The meetup, which is taking place in downtown Philadelphia, has drawn more than 90 employees, all hoping to come up with the next innovation for the company, whether it’s a virtual reality application or interactive video. Bell, the company’s newly named vp of growth and analytics, moves from one table to the next ...
To date, the battle between YouTube and Facebook has centered on winning the hearts and minds of advertisers, online video publishers and creators. If the last few weeks are any indication, there’s another category of content creator YouTube should be concerned about losing some of its value to: TV networks.
The state of the programmatic industry is strong. Programmatic use among marketers is growing, and their increased focus on programmatic branding illustrates further acceptance of programmatic technology as a tool for achieving their campaign goals. The findings throughout this report show that programmatic has come far beyond the fringe when it comes to the world of adverti ...
We’ve all read about Google working to build self-driving cars, and I’ve written about Google building Google Maps programs to help people navigate to different places. A Google patent application published this week takes a closer look at computers in cars, and the many sensors that are connected to those, and it discusses how automotive computing systems that include such ...
Twitter may be getting overshadowed by the likes of Facebook, with its recent Instant Article deals with publishers, and Snapchat, with its youth appeal. But it’s a testimony to its enduring importance that people are still grousing about its opaque verification process. It’s an Internet mystery that won’t go away.
DXAgency looks less like an agency and more like a place you’d want to live. It might be a stone’s throw away from Manhattan’s busy streets, but it is a world apart. The agency lies on the banks of the Hudson, perched on a hill in Edgewater, New Jersey — housed in a 100-year-old schoolhouse-turned-office that still retains several of its old features.
Digiday is pleased to welcome Jessica Davies as our new London-based UK editor, charged with building the Digiday brand in that market and across Europe. Jess comes to us after four years at The Drum, where she was a senior reporter and most recently news editor. She helped establish The Drum as a leader in the coverage of media and marketing.
Getting design work done for my projects has always been a huge hassle for me. I’m more of a DIY person and I will often use my limited Photoshop skills to put something together. However, there are times when you need something better. When you need a design for your next logo or website that looks slick and professional. Getting quality design work done can be really expensive.
We’re back again with a cheeky wee look at June’s most interesting statistics from the digital marketing world. We reveal the winner of the ongoing transaction method war, struggle to fathom the sheer daily volume of instant messages being sent and update you on Jamie Oliver’s Instagram followership (lucky you!). 48% Cash has at last been superseded by digital payment methods.
Today is Day 6 in our 31 Days to Build a Better Blog Challenge There’s no denying it – the time has come where you’re going to lose traffic if your blog is not optimised for mobile viewing. Whether that dip in traffic is due to Google penalising non-mobile-friendly sites by not featuring their content in mobile search results thanks to their “Mobile Friendly Update” (otherwis ...
Hi, I'm Roman; and this is Mike. Welcome, fellow inbounder. We hope you're enjoying your 4th of July weekend! Here are this week's inbound marketing highlights hand-crafted just for you, straight from our HubSpot oven. 5 Reasons Why Content Marketing is Getting Harder and More Important - Everyone is starting to ‘get’ content marketing.