• Google Drops Change Location Search Filter From Search Results

      Google has quietly dropped the ability to filter your search results by changing your location. In the past, you would be able to click on the “Search Tools” option and set a location. This would give you search results as if you were in that location. This was a handy tool for SEOs and webmaster who wanted to understand how searchers in different locations saw their search results.

      Barry Schwartz/ Search Engine Landin SEO Google- 12 readers -
    • Do A/B test results fade over time? Surprising results from three years of data.

      Visiting the DMV is no one’s favorite chore. Just understanding how it works can be confusing, complicated and frustrating. DMV.org aims to change that by providing information to simplify the DMV experience. More than 200 million site visitors a year look up information on how to register a car, get a driver’s license, learn more about speeding tickets and so on. DMV.org’s homepage.

      WiderFunnel- 6 readers -
    • Psst: insider Twitter optimization secrets heard at SocialPro

      I had the pleasure of speaking at and attending Marketing Land’s SocialPro conference on November 18-19 in Las Vegas. My personal favorite part of the conference was hearing more from Twitter directly on how to best do performance advertising on their platform. Representatives from Twitter shared insights on ways marketers are achieving the most success, as well as informatio ...

      3Q Digitalin Social Twitter- 4 readers -
  • Snapchat Allows Publishers to Link to Their Content Outside the App

    Snapchat has introduced the ability for its publishing partners to share their Discover Channels on Facebook and Twitter with links directly to their content, according to Digiday. When on a desktop, these links will appear as QR codes, which can be scanned with a smartphone to load the Snapchat app on the device.

    AllFacebookin Content- 3 readers -
  • Yoast SEO 3.0 release: a recap

    What. a. week. We released Yoast SEO 3.0 last week. This was arguably one of the biggest releases we’ve ever done. There was quite a bit of buzz around this release, both positive and negative. I wanted to post an update after a week to show where we stand and what we’ve learned. We’ve made mistakes, obviously.

    Joost De Valk/ Yoastin SEO- 2 readers -
  • Best Email Marketing Campaigns of 2015: Black Friday Edition

    It’s the most wonderful time of the year…for email marketing. With Thanksgiving, Black Friday, and Cyber Monday barely behind us, the holiday shopping season has officially kicked off. When we weren’t cashing in on our favorite deals this past weekend, we were keeping track of some of the greatest email marketing campaigns that filled up our inboxes.

    ROI Factor Blogin EMail- 5 readers -
  • The Difference Between Working Hard Vs. Working Smart

    Today, I wanted to discuss something very important and I’ve decided to write this after receiving a question from one of my readers. They asked me: How am I able to get so much done in so little time? This question was based on content I had written about my daily work schedule, working 9-10 hours, but being able to work on 4-5 different projects.

    Rizvan Ullah/ John Chow dot Comin Blogging- 3 readers -
  • Facebook Adds Multiple Matching Options for Custom Audiences

    Facebook has added real-time matching across multiple data types to its custom audiences ad-targeting tool. The social network said in a Facebook Marketing Partners post that the new option is available to advertisers using Facebook Marketing Partners or the ads application-programming interface, and stressing that data used for matching will still be hashed, and those hash ...

    David Cohen/ AllFacebookin Social Mobile Facebook- 3 readers -
  • Flash Fades Further As Adobe Renames Its “Flash Professional” Animation Tool

    In another sign that the era of Flash is slowly fading out, Adobe said Monday that is it rebranding its Flash Professional animation tool as Animate CC. The newly renamed product, available early next year and announced in a post on the company’s blog, will continue to provide creation capabilities for both Adobe’s Flash animation technology and for the new, standards-based HTML5.

    Marketing Land- 8 readers -
  • The Best Ways to Market Your Solar Installation Business in the Winter Months

    RGR Marketing HIgh Quality B2B Leads Online Spreading the Word About Solar From December – February Winter is almost upon us and depending on where you’re located, it may seem like you’re entering the slow season with your solar installation business. Rather than taking the winter as a time to relax and enjoy some downtime, consider doubling down on your marketing efforts and ...

    Matty Byloos/ RGR Marketing- 6 readers -
  • The ONE Thing Businesses Should Make Top Priority

    Published 1 min ago 28 Do you believe in the power of ONE? I don’t mean the movie (awesome as it was), but rather the concept that sometimes in life, just doing ONE thing is enough. As digital marketers, we’re used to enumerating lots of possibilities, solutions and would-be results. However, when we show this data to clients, they’re often dumbfounded.

    Relevancein Content- 2 readers -
  • The New York Times newsroom helps power a ‘Book of Mormon’ ad

    When The New York Times’ Innovation Report called for the paper to find new uses for its expensive editorial content, this probably wasn’t what its authors had in mind. An animated ad for the Broadway hit “Book of Mormon” on the paper’s homepage Nov. 30 featured an October article from the paper’s arts section.

    Lucia Moses/ Digiday- 3 readers -
  • Microsoft delivers a ‘special message’ to Apple in its corny holiday ad

    All Microsoft wants for Christmas is Apple’s approval. In a new ad from Microsoft, the company reignited the lame “Mac vs. PC” war and dispatched an army of children from a New York City youth choir to “deliver a special message to some old friends.” Those friends are its arch rivals at the 5th Avenue Apple Store, a short walk from Microsoft’s shiny new flagship store five blocks south.

    Digiday- 3 readers -
  • The Writer’s Voice: What Makes a Great Online Ad?

    Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares what makes a great online ad.

    BoostBlog- 5 readers -
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