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After writing an outstanding article, every blogger wants to receive many visits, comments and share. You desire also the appreciation from your readers or some mentions from popular people in your niche. In a few words, you want to get over yourself and write the most popular article of your blog. But sometimes achieving this mission is not just so easy.
One of the major buzzwords in retail is “omni-channel.” The notion behind that overused term is the delivery of a consistent brand and shopping experience across channels: online, mobile or in store. According to the omni-philosophy, traditional retailers are supposed to be breaking down the walls between their “.
Aside from shopping, the holiday season is also a peak travel time, and Expedia Media Solutions, Expedia’s ad-sales unit, looked at how the industry should approach 2015 from an advertising standpoint. The takeaways from Expedia Media Solutions were: The fastest growth will come from social and video commercial channels.
Google's new local ranking algorithm that launched in the US earlier this year has rolled out to the UK, Canada and Australia ...
Tweet it! Oh, email. We love and hate you all at the same time. We use you to stay in touch with long lost (or newly made) friends, build our businesses, reach out, learn, grow. And we simultaneously despise you for interrupting every. single. thought. with your little pop up of new messages dropping in our inbox.
Many times the difficulty with PPC is that users don’t know and trust your company yet. You could run the most trustworthy company in the world, but because users only know of your company via an online search, they automatically give you the same level of trust they would if Bernie Madoff told them he had a great investment opportunity.
The fashion industry is not making the most of YouTube. Around 90 percent of fashion brands have a presence on the video-streaming site, according to new research from business intelligence firm L2 and YouTube marketing platform Pixability. That sounds like a lot, but that’s actually a bad look for the fashion world, said Andreas Goeldi, chief technology officer at Pixability.
Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism. Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. In my top marketing predictions for 2011, I predicted that marketing automation would become a required part of the marketing technology stack (rig ...
When I can find the time to do so, I love to plan ahead. I’ll write out tomorrow’s to-do list. I’ll add ideas to our content calendar. And I’ll schedule the next day’s social media updates—or even the next week’s, if I’m feeling ambitious. Maybe some day I’ll get to the point of scheduling a month or even a year ahead! Scheduling part of your social media content in advance is well worth it.
When I was growing up, I learned a lot from my older brother's mistakes. (One time, Derrick said the "f-word" at the table and he got his portable CD player and Game Boy taken away for two weeks!) While these lessons definitely helped me dodge a couple bullets, I'll admit that there was nothing more telling than the lessons I learned from my own mistakes.
Is your social PPC ready for 2015? With over 70% of online adults actively using multiple social networking sites, if you don’t have a strategy prepared for the new year (or worse, not even advertising on social – if this is you, you might want to rethink that!), its time to start thinking and start preparing.
Image from BigStock.com Beyond the white elephant gift exchange, cubicle decorating contest, and egg nog growing mold in the break room, the Christmas season in the corporate marketing department is a time for reports, reflection, and planning for next year’s success. But this year a new tradition is born, as corporate marketers all over the world get to join together in per ...
Christmas brings much festivity to people around the world and no matter where you live you can always find ways to make the holiday even more fun. Hey, who doesn’t want more fun! These Christmas websites and apps can make your holiday even merrier by adding joy to the season. You may even like them so much that you use them into the New Year! Websites Visit fun Christmas we ...
How much effort do you put into writing your titles and headlines? If you’re like me, you labour over your content – blog posts, email, print articles – but titles are sometimes an afterthought. Spend a bit more time on your hook and you’ll enjoy an increase in readers and better organic search rankings.
As we draw towards the end of the year, it’s always interesting to review what products or services sold well to whom around the world. It’s also a time when we try to foresee opportunities for the next year ahead. I’m a big believer in learning from the market, in order to be best-placed to deliver according to its demands.
An inspiration to entrepreneurs and business owners everywhere, Steve Jobs built a nearly unmatched empire. From the cult following surrounding his brand to the amazing team he cultivated at Apple, founders could probably learn a lesson or two from the master. So to find out what those in the process of building their own successful companies would most like to learn from Jo ...
In the days prior to one-click buying online, the practice of geo-marketing — advertising that is tied specifically to a business’s location — was manifested in billboards, cinderblock-size business phonebook listings, local TV, radio, and so on. But the rise of mobility and the “always on, always connected” lifestyle of smartphone-toting consumers has prompted a shift in how ...