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    How will Apple Pay impact your hotel?

    With every new iPhone release we see a variety of new technologies brought into the mainstream. With the release of the iPhone 6 models, NFC (near field communication) has finally been brought into the spotlight. Apple isn’t the first company to incorporate NFC into their phones, companies have been doing it since 2006.

    1 readers - By Joshua Meehan/ E-Marketing Associatesin How To's -

    Yelp Cashes In on YP Partnership — If Only for a Moment

    Yelp posted stronger than expected earnings Wednesday, but cautious guidance sent shares tumbling in after-hours trading. The reviews company saw revenues jump to $102 million in the third quarter — and profits improve as well — setting up a bittersweet second sequential quarter of profitability for the firm.

    By Steven Jacobs/ Street Fight

    Social TV: How The Second Screen Is Connecting Fans & Advertisers

    Even though we’re just a few short weeks into the 2014 fall television season, Hollywood is closely tracking the success (and failures) of fresh sitcoms and dramas, plus keeping on an eye on returning fan favorites like The Walking Dead, American Horror Scandal and Scandal. Reality TV and competition series like DWTS, The Voice and the WWE are continuing to drive highly enga ...

    1 readers - By Marketing Landin Social Facebook Twitter How To's -

    Facebook’s PMD Program Lands A New Name & Revamped Structure

    Attention all Facebook PMDs (Preferred Marketing Developers): Come 2015, you’ll all be getting a new identity. Facebook’s PMD program will be rebranded as “Facebook Marketing Partners” along with a restructured categorization program. With the new program, partners will be organized by the following areas of expertise: Ad Technology Media Buying Facebook Exchange (FBX) Commu ...

    By Greg Finn/ Marketing Landin Social Facebook -

    8 Ways to Stop Boring Your Email Subscribers

    We constantly talk about testing email headlines, email layouts, emails for mobile, and email timing. But, what about looking at what we’re actually sending our subscribers? Would you read your own emails? Here are 8 ways to energize your subscribers: 1. Do not talk only about your services. According to recent research, we humans spend 60% of our time talking about ourselves.

    By KISSmetrics Marketing Blogin EMail -

    What Small Business Saturday Means for Your Business

    What Small Business Saturday Means for Your Business October 22, 2014 - Posted by Jim Shannon to Local Marketing November 29, 2014 marks the fifth year of the Small Business Saturday celebration. Sandwiched between the Black Friday feeding frenzy and the anonymous, monotonous mouse clicks of Cyber Monday, Small Business Saturday is a financial force that continues to gain momentum.

    4 readers - By Jim Shannon/ Dex Media

    Recap of ShareASale ThinkTank 2014 in Charlotte, NC #ThinkTank14

    I just got back from ShareASale ThinkTank 2014, which took place October 19-21, 2014 at the Ballantyne Hotel & Lodge in Charlotte, NC. ShareASale ThinkTank is the annual conference for ShareASale affiliates, merchants, and vendors. The first day started with a golf tournament at the Golf Club at Ballantyne, followed by a Scotch, Wine & Cheese get together for the attendees.

    4 readers - By Shawn Collins/ affiliatetip.comin Affiliate -

    Yelp Has Strong Q3, 45 Percent Of Reviews Now From Mobile

    This afternoon Yelp announced revenue of $102.5 million for third quarter, which represented 67 percent growth vs. last year. Revenues and earnings per share both beat Wall Street estimates. However the stock is down after hours because Q4 guidance wasn’t as strong as investors had hoped. The company said it expected between $107 million and $108 million in Q4 revenue.

    3 readers - By Greg Sterling/ Marketing Land

    Groupon pivots with the rollout of Pages

    Where do you go if you want to get the real scoop on local businesses? Yelp? Angie’s List? Groupon? Groupon just announced the launch of 7 million new merchant listings called Pages; “making Groupon the first place to go for ratings, tips, money-saving opportunities and other useful information for local businesses in the United States.

    2 readers - By Cynthia Boris/ Marketing Pilgrim

    Facebook allows page admins to save, backdate posts

    Facebook allows page admins to save, backdate posts Facebook recently gave many page admins a powerful feature: the ability to save drafts of posts and backdate posts. Through this feature, page admins can now compose a draft of a post, save it for later, and post it when it’s ready. Page admins can access drafts in the activity menu.

    4 readers - By Justin Lafferty/ Inside Facebookin Social Facebook -

    Inbox by Google: Gmail as your new ‘to do’ list

    If you use your email box as a To Do list, you’re going to get very excited when you see what Google is rolling out this week. It’s not so much a Gmail update as it is a whole new way to process email. It’s called Inbox and it takes the best of what other third-party apps do and rolls it into one, simple unit. Unlike most email handlers, Inbox groups, highlights and reschedules messages.

    2 readers - By Cynthia Boris/ Marketing Pilgrimin EMail Google -
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