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Google has quietly dropped the ability to filter your search results by changing your location. In the past, you would be able to click on the “Search Tools” option and set a location. This would give you search results as if you were in that location. This was a handy tool for SEOs and webmaster who wanted to understand how searchers in different locations saw their search results.
Visiting the DMV is no one’s favorite chore. Just understanding how it works can be confusing, complicated and frustrating. DMV.org aims to change that by providing information to simplify the DMV experience. More than 200 million site visitors a year look up information on how to register a car, get a driver’s license, learn more about speeding tickets and so on. DMV.org’s homepage.
I had the pleasure of speaking at and attending Marketing Land’s SocialPro conference on November 18-19 in Las Vegas. My personal favorite part of the conference was hearing more from Twitter directly on how to best do performance advertising on their platform. Representatives from Twitter shared insights on ways marketers are achieving the most success, as well as informatio ...
Snapchat has introduced the ability for its publishing partners to share their Discover Channels on Facebook and Twitter with links directly to their content, according to Digiday. When on a desktop, these links will appear as QR codes, which can be scanned with a smartphone to load the Snapchat app on the device.
What. a. week. We released Yoast SEO 3.0 last week. This was arguably one of the biggest releases we’ve ever done. There was quite a bit of buzz around this release, both positive and negative. I wanted to post an update after a week to show where we stand and what we’ve learned. We’ve made mistakes, obviously.
It’s the most wonderful time of the year…for email marketing. With Thanksgiving, Black Friday, and Cyber Monday barely behind us, the holiday shopping season has officially kicked off. When we weren’t cashing in on our favorite deals this past weekend, we were keeping track of some of the greatest email marketing campaigns that filled up our inboxes.
Today, I wanted to discuss something very important and I’ve decided to write this after receiving a question from one of my readers. They asked me: How am I able to get so much done in so little time? This question was based on content I had written about my daily work schedule, working 9-10 hours, but being able to work on 4-5 different projects.
Facebook has added real-time matching across multiple data types to its custom audiences ad-targeting tool. The social network said in a Facebook Marketing Partners post that the new option is available to advertisers using Facebook Marketing Partners or the ads application-programming interface, and stressing that data used for matching will still be hashed, and those hash ...
Last week, my dental hygienist told me she was taking Monday off “for Cyber Monday”. Not Black Friday, but Cyber Monday. The irony of taking off the day that started strictly as a workplace shopping experience is rich, but her choice turns out to have been an early indicator of a broader trend. Consumers didn’t flock to offline deals on Black Friday and sales were lackluster ...
Do you have what it takes to compete amongst the best affiliate marketers in the world and to call yourself a “Hero of Digital Marketing“? That is exactly the opportunity you will have when you take part in Avangates six month promotional contest for both new and existing affiliates to their network.
In another sign that the era of Flash is slowly fading out, Adobe said Monday that is it rebranding its Flash Professional animation tool as Animate CC. The newly renamed product, available early next year and announced in a post on the company’s blog, will continue to provide creation capabilities for both Adobe’s Flash animation technology and for the new, standards-based HTML5.
RGR Marketing HIgh Quality B2B Leads Online Spreading the Word About Solar From December – February Winter is almost upon us and depending on where you’re located, it may seem like you’re entering the slow season with your solar installation business. Rather than taking the winter as a time to relax and enjoy some downtime, consider doubling down on your marketing efforts and ...
Google has updated its Chrome Android app for users in India and Indonesia experiencing slow load times, making it possible for pages to load without images when a low bandwidth is detected. “There’s a new way to load pages more quickly with Chrome’s Data Saver,” reads the announcement on the Chrome Google+ page, “The Chrome Android app loads websites without the images firs ...
Published 1 min ago 28 Do you believe in the power of ONE? I don’t mean the movie (awesome as it was), but rather the concept that sometimes in life, just doing ONE thing is enough. As digital marketers, we’re used to enumerating lots of possibilities, solutions and would-be results. However, when we show this data to clients, they’re often dumbfounded.
When The New York Times’ Innovation Report called for the paper to find new uses for its expensive editorial content, this probably wasn’t what its authors had in mind. An animated ad for the Broadway hit “Book of Mormon” on the paper’s homepage Nov. 30 featured an October article from the paper’s arts section.
All Microsoft wants for Christmas is Apple’s approval. In a new ad from Microsoft, the company reignited the lame “Mac vs. PC” war and dispatched an army of children from a New York City youth choir to “deliver a special message to some old friends.” Those friends are its arch rivals at the 5th Avenue Apple Store, a short walk from Microsoft’s shiny new flagship store five blocks south.
Online spending is expected to reach an all-time high this holiday season, and mobile is a huge conduit for these transactions. An infographic from Datanyze shows that 11 percent of e-commerce this holiday season wi ...
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares what makes a great online ad.