• Crawling and indexing of locale-adaptive pages

      Webmaster level: advanced Locale-adaptive pages change their content to reflect the user's language or perceived geographic location. Since, by default, Googlebot requests pages without setting an Accept-Language HTTP request header and uses IP addresses that appear to be located in the USA, not all content variants of locale-adaptive pages may be indexed completely.

      Google Webmaster Central Blog- 2 readers -
    • How to Conduct a Site Audit for Quality User-Experience

      Two weeks ago, we highlighted the importance of having a good website design in converting leads to sales. This week, we’ll touch base another important element in a website that raises conversions through the roof – SEO. We often think that SEO is for search engines alone, but as it grows and as algorithms constantly change, we learned that i ...

      Pam Sallegue/ SEO Hacker Blogin Social SEO How To's- 9 readers -
  • How to Choose Social Media Images

    Are you one of Instagram’s over 300 million users? Are you behind any of the 30 billion images that have been pinned on Pinterest? Have you watched some of the over 1 billion Facebook videos viewed on the social network every day? I’ve yet to come across someone arguing that images don’t work on social media. We all love visuals, and the statistical evidence is there to back it up.

    Hootsuitein Social How To's- 1 readers -
  • 3 Ways Promoting Content Differs from Promoting Brands

    Content Promotion, Earned Media, Owned Media, Paid Media, Shared Media It’s no secret that the line between public relations and content marketing is blurred. As a former publicist, beginning a new position as a media outreach specialist at a content marketing agency was daunting, but PR is PR, right? Not necessarily.

    Relevancein Content- 1 readers -
  • Unique Content: Meaning and Criteria

    Unique Content: Meaning and Criteria How many times have you had it said that internet marketers must provide unique content? You need a massive calculator to hit on the right number! It is never said: what is unique content? That is the question that we will explore in this post.

    Debajyoti Banerjee / Seven Boatsin Content- 2 readers -
  • For Brands With a gTLD, It’s Time to Rethink Your SEO Strategy

    For Brands With a gTLD, It’s Time to Rethink Your SEO Strategy Jennifer Wolfe | January 28, 2015 | Comments Tweet Buffer Owning your own generic top-level domain (gTLD) means it's important to rethink your SEO strategy, as gTLDs will ultimately change how people search and navigate the Internet.

    ClickZin SEO- 3 readers -
  • The best laid plans

    As your plans get more detailed, it's also more and more likely that they won't work exactly as you described them. Certainly, it's worth visualizing the thing you're working to build. When it works, what's it going to be like? Even more important, though, is being able to describe what you're going ...

    Seth Godin/ Seth Godin's Blog- 2 readers -
  • 6 Habits of Successful Social Media Marketers

    Do you want to improve social media productivity? Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. #1: Build Meaningful Relationships Successful marketers know that relationships are the fuel behind business success.

    Rebekah Radice/ Social Media Examinerin Social- 2 readers -
  • What Makes a Good 404 Error Page?

    Despite a constant effort by most webmasters to reduce the number of technical errors that occur on their site; it is impossible to eliminate them all. Every now and then broken links will slip through the cracks or 301 re-directs will have problems and an error page will be presented to the user. What should be done is that if users do find themselves on a broken page, it is u ...

    Isobel Capelin/ Tamar SEO and Social Blogin SEO- 4 readers -
  • Becoming an influential ‘go-to resource’ in your chosen field

    Ed Charles from digital marketing consultancy Tomato Media has carved out a reputation as an authority on the ins-and-outs of Melbourne’s ‘foodie’ scene. A former journalist turned magazine publisher (and later food blogger), Ed has over the past 10 years used blogging, Twitter, Facebook plus a strategic approach to content curation to grow his profile and circle of influence ...

    Trevor Youngin Social Blogging- 4 readers -
  • Dropping Like it’s Dot: M-Dot Sites to Lose 50% Share in 2015

    M-dot sites aren’t dead, just dying. A recent report released by Pure Oxygen Labs surveyed the Internet Retailer 500 Guide (2014) and found use of m-dot sites for ecommerce dropped from 79% in 2013 to 59%, with dynamic serving and responsive sites increasing 12% and 15%, respectively, with share shifting away from first-generation mobile solutions even further this year.

    Linda Bustos/ Get Elastic- 5 readers -
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