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For years now, we’ve been hearing a lot about how editors at young media companies are using predictive algorithms and analytics tools to figure out what audiences want. This past month, we’ve been hearing about the inverse: Tech giants like LinkedIn and Apple hiring human editors to supplement their content algorithms.
How @VICENews is Reaching and Engaging Millennials With Social VideoVICE News on YouTube: 80 percent of Audience Under is Under 34 Years Old Believe it or not, VICE, one of the edgiest media brands in the world, was first launched in 1994 as a “punk zine”. Since then, it has since expanded into a leading global youth media company with bureaus in more than 30 countries.
Published 5 mins ago 47 The group-think content marketing echo-chamber has been around since I entered this business last decade. It’s very pervasive and cascades down our Twitter streams on a daily basis. However, there’s a lot more stuff in it today. It must be really frustrating to a newbie that decides to start a marketing career – constantly being told B.S.
At the IRCE, I was able to sit down with Mihir Kittur, co-founder and Chief Innovation Officer at Ugam, a big data analytics platform that empowers commerce companies to make real-time actions that increase revenue performance. Ugam presented at the event to discuss pricing and how companies could avoid pricing wars.
From Left to Right: Clay Hebert, Ian Altman, Rohit Bhargava, Michael Port, Amy Mead, Robbie Richman, Jay Baer, and Marcus Sheridan Anyone that knows me also knows I have a passion for public speaking. So far in 2015, after the first 6 months, I’ve given a total of 51 presentations and keynotes in roughly 20 different states/countries. For me, this is a full time job.
Today, June 30th 2015, marks the sixth-annual official global celebration of Social Media Day. It was established by Mashable in 2010 as a way to recognize and celebrate social media's impact on global communication... I love Social Media. While it does take more time and personal attention than traditional old-school marketing methods, it has much faster (and better!) results.
Since debuting in 2004, Facebook’s platform has evolved dramatically thanks in part to a workplace ethos that could best be described as move fast and break things. With that type of turbulent approach, there’s bound to be plenty of new ideas from those who work at Facebook’s Menlo Park, California, headquarters.
Life with a new puppy is tons of fun. It’s also a frustrating series of trials and errors. Purina, the pet food company, is learning that launching a new content site isn’t much different. Its new content site was launched with “Puppyhood,” a Purina/BuzzFeed video collaboration that racked up 4 million views in two weeks.
It’s a busy world that we live in, and technology is proving to be both the perpetuator of the busyness, as well as the relief. All things tech make the workaday job go faster, smoother, more streamlined and more convenient. But with this great enhancement of efficiency, there is just more and more to do.
As per the terms of a deal announced today between AOL and Microsoft, Google will be replaced by Bing as the default search engine for AOL’s sites over the next 10 years. In addition, the partnership will see AOL handling the direct sales of Microsoft’s display advertising business, which includes mobile and video.
A shocking 49% of marketers only use basic metrics such as clicks and downloads to measure content effectiveness. Another 17% have no metrics in place at all. What a sad thought! As marketers, it’s our job to bring tangible results to our clients. They’re trusting you and I to build relationships with customers and increase their cash flow.
Sit back and enjoy this collection of recent news, stats and advertising inspiration taken from the wide world of social. There are a lot of s ...
Yext, a digital presence management platform, announced Monday the hire of Jeffrey K. Rohrs, formerly of Salesforce, as the company’s Chief Marketing Officer. Rohrs was most recently the vice president of marketing insights at Salesforce, having joined the company as part of its $2.5 billion acquisition of ExactTarget in 2013.
I keep a close eye on the health of the local online directory market. It’s an important part of the local data ecosystem, and it’s central to the citation work done by us (at my company, BrightLocal) and by many thousands of local search marketers. I’ve been monitoring the traffic fortunes of a number of directory sites since 2011, and the charts and analysis below are a fo ...
Today we could not be more thrilled to announce a monumental partnership between WordStream and the leader in email marketing, Constant Contact. As two Boston-based digital marketing companies we feel this partnership is the perfect way to combine our powerful offerings to form the all-in-one solution to help small businesses generate and retain more customers through powerfu ...
The success of your business depends on 3 major factors. Team Product Market Fit You can’t succeed if your business isn’t running properly or nobody knows about it… of course. But even if you’re an efficiency machine with a killer marketing strategy, you’ll never succeed if the product/market fit just isn’t there.
Traditional media-buying negotiations are pretty straightforward: The publisher has some inventory it wants to sell, and the advertiser that is willing to pay the most for that inventory wins! It’s that “supply and demand” concept that you learn in Econ 101. That model, however, is under threat, and it’s being challenged by internet marketing behemoths like Google and Facebook.
Are you selling online by learning from Ebay, Craigslist, and Amazon? Is this your base model to how to sell a product online? Being resourceful is the key to selling a product online If you have an eye for opportunity Amazon, Ebay, and Craigslist have already intrigued you. Today there are many ways to make money online.