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The ‘click and order’ trend is undergoing a major shift. As consumers increasingly turn to their PCs, smartphones, tablets, etc. to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. The solution? An online store. Take a minute to think about it now.
Last week was tough week for brands on Twitter — what with DiGiorno Pizza accidentally invading the #WhyIStayed hashtag conversation about domestic violence and the usual misguided 9-11 anniversary tweets — and if you thought comedian John Oliver would pass on the opportunity to “join the conversation” … well you’d be wrong.
The thought of selling your own digital products can seem a little intimidating if you have never done it before, but if you want to maximize the income from your websites and blogs it is one of your best options. Selling digital products offers a number of advantages over other monetization methods.
You read blogs everyday that tell you this and tell you that – and promise you that you’ll get an X% amount of increase in revenue, traffic or conversion. It’s crazy how people apply some of these things and come out disappointed. That’s because not everything works for everyone. There’s only one way to really know if a strategy or a tool or a design change is the right fit for you – test it.
This post is from special guest Anthony Pensabene. Anthony is a cool guy, and this site hasn’t been updated in months! Online businesspeople have a lot to think about – online traffic and ongoing popularity. They need all.the.clicks. Yet, debate about required servers.
A few days ago, I bought an expensive product, because it promised to help me promote my products in a new way and with some automation. I thought that the concept was good — and I still do. But once I got the product, I started reading the instructions. They included creating “fake” Google accounts, including making up a name and choosing a profile picture from the Internet.
A survey conducted by Econsultancy way back in 2011 found that three quarters of travel research takes place online. It’s likely that this number has increased since then, however many travel sites are still lagging behind when it comes to the online user experience.
Big Brand Digital – Wotif’s Michael Betteridge Our last Big Brand Digital interview left us with a taste for more. In our second in the series, we speak to Michael Betteridge, who gives us the low down on the inner workings at Wotif and the decision making process for their latest campaign, Wotifia.
Podcast: Play in new window | Download In this episode of the Social Zoom Factor podcast I deliver a dose of tough love on how to achieve real results in both business and life using social media.
written by John Chow on September 15, 2014 Sumo Lounge is a company famous for their giant bean bag chairs. They are extremely popular with gamers, kids, and anyone else who wants to sit on a giant bean bag. As fun of the bean bags are, it was never my thing because I could never find a comfortable position on them. However, Sumo has a new product for people like me.
Have you ever tweeted about a good or bad experience with a major airline? Luminoso tracked social media mentions of five airlines in August, which is one of the peak travel months of the year, to see what customers were saying across a range o ...
Over the last few years, content marketing has become one of the most effective ways of doing business - but, as with any new marketing method, there are inevitably people who clutter up the content ecosystem and create things nobody wants to look at, much less read. Here are three ways to improve your content marketing and step above the crowd.
Using YouTube to brand your business. Easiest way for branding yourself ! Posted by Marco Moeschter on Sep 15, 2014 in Video of the Day | 0 comments Using YouTube to brand your business.
As I look back on my business, I can see a lot of areas that I need to improve. When it comes to niche sites, I hit a point where I simply could not do everything myself anymore, so I hired Perrin. Perrin has been a part of my team now for 9 months and I look back on the day I hired him as one of the best decisions I’ve made in my business.
Facebook announced at its @Scale 2014 conference in San Francisco Monday that it is open-sourcing mcrouter, a memcached protocol router that it uses to handle all traffic to, from and between thousands of cache servers across dozens of clusters distributed in the social network’s data centers.
The biggest advantage digital magazines have over print magazines is the ability to interact with the reader. With a simple tap the reader can open a slide show, listen to a sound bite or watch a story unfold before their eyes. Now, Flipboard is bringing that same level of interactivity to the magazine ad. Flipboard is a personalized magazine app that runs on everything from iOS to Blackberry.
Attend Our Conferences The world's largest search engine marketing conference SMX East takes place September 30-October 2! Learn more here Or attend an SMX near you ...
Attend Our Conferences The world¹s largest search engine marketing conference SMX East takes place September 30-October 2! Learn more here. Or attend an SMX near you ...
Hot on the heels of Spotify, another mega-site is embracing video advertising via its mobile app. This time it's Flipboard, the content curation social platform with 100 million active users. The videos ads will play in a full-screen format when clicked on by the user, and the ads will last from between 15 and 30 seconds, although longer format are available to advertisers.
AMEC Measurement Week in NYC kicked off on September 15 with a great presentation by Mark Schaefer and an informative panel moderated by Peter Himler and featuring Shonali Burke, Chris Penn, Sharam Fouladgar-Mercer and Heidi Sullivan. While nothing beats seeing the action first-hand, here are some of the key takeaways from each of the speakers at the event.
Facebook announced at its @Scale 2014 conference in San Francisco Monday that it teamed up with companies including Box, Dropbox, Google, GitHub, Khan Academy, Square, Stripe, Twitter and @WalmartLabs on open-source collaboration TODO, which stands for, “Talk Openly, Develop Openly.
At the @Scale conference Monday, Facebook announced a partnership with Box, Dropbox, GitHub, Google, Khan Academy, Stripe, Square, Twitter, and Walmart Labs to launch TODO — Talk Openly, Develop Openly. The organization will be a think-tank for the issues facing open source developing, offering discussion and best practices.
Retailer ad spend allocated to desktop text ads on Google AdWords has shrunk as budgets shift to product listing ads and mobile. On the whole, retailers spent $2 billion on desktop text ads in the U.S. last year, down from $2.3 billion in 2012, according to search marketing research firm AdGooroo’s “Top Retailers in Search Report“.