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In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people. But, simply because their broader framing of what the problem was, and what their chosen s ...
The Ultimate SEO Checklist You’ll Ever Need posted by Dennis Seymour on May 27, 2015 If you've been scouring the Web for the ultimate SEO checklist, look no further. This infographic is so good, we wanted to share it with our readers. Photo Credit: Lazurite via Compfight cc Some eight years back, when I was just starting to get serious with this SEO thing, I scoured the ...
Does a college degree confer the ability to choose, to open the door to find a way to matter? Three years ago I gave this TEDx talk about the future of education. And the students who graduated from college this month each have an average of $35,000 in debt. For many people, this debt is debilitating. Instead of opening doors, it slams them shut.
Inspired by the movie "Pitch Perfect 2," these five tips can help you crea ...
With an integrated content strategy, marketers can provide a more consistent message, expand a company's net ...
Jeff Goins is the best-selling author of four books: You Are a Writer (So Start Acting Like One), The In-Between: Embracing the Tension Between Now and the Next Big Thing, Wrecked: When a Broken World Slams Into your Comfortable Life, and his latest, The Art of Work. He frequently speaks on writing, creativity, and making a difference. His website, Goinswriter.
Pursuing, attaining, and maintaining a competitive position in the market is at the heart of an effective marketing communications plan. A well-crafted positioning statement defines your company's direction. It answers two essential questions from the customers' point of view: "What's different about your business?" and "What unique benefit is derived from your product or se ...
Phoning It In: Marketing Platforms and Call Generation May 27, 2015 - Posted by Jim Shannon to News Business executives identify the phone call as the one of the most effective means of connecting with customers, more so than face-to-face engagement, and find it is has an exceptional influence in the path-to-purchase process.
Anyone that knows the River Pools story also knows that our amazing turnaround as a business started when I stumbled across a new marketing software start-up in 2009 called HubSpot. For an ignorant pool guy, they truly spoke “my” language. The philosophy of Inbound Marketing was intrinsically obvious to me and seemed to be our only means of saving the business.
Adblock Plus Wins Another Case Supporting Legal Use in Germany May 27, 2015 by Jennifer Slegg Leave a Comment Hot on the heels of another ruling that said users have the right to block ads using Adblock Plus if they wish, we have another ruling, this time filed by a different set of publishers.
After almost two years of supporting App Indexing for Android Apps, Google is now supporting iOS apps with the App Indexing protocol. Google announced support for iOS apps this morning, with a subset of apps, as Google describes it, “an initial group of apps” will be testing iOS app indexing with Google.
What do professional wrestlers and online marketers have in common? In a word, kayfabe. In case you’re not up on your WWE/WCW lingo, “kayfabe” is basically the fourth wall for professional wrestlers. You know all those dramatic feuds, crazy rivalries, and insane gimmicks that make professional wrestling so awesome? No? Well, bear with me because I promise there’s a point to this.
We’ve been helping users discover relevant content from Android apps in Google search results for a while now. Starting today, we’re bringing App Indexing to iOS apps as well. This means users on both Android and iOS will be able to open mobile app content straight from Google Search. Indexed links from an initial group of apps we’ve been working with will begin appearing on i ...
Social media is crowded. Most of us make an assumption that this makes it much harder to standout, or that to standout you have to spend thousands of dollars. Our natural tendency is to pay for attention, because that is how we are programmed to think thanks to traditional advertising. For a minute, let’s imagine that the more noise there is on social media, the EASIER it i ...
Everyone’s a critic, but reviews from actual critics will now be posted on the Facebook pages of select restaurants. Facebook confirmed the launch Tuesday of a test with Bon Appetit, Condé Nast Traveler, Eater, New York Magazine and the San Francisco Chronicle, in which reviews from their critics will appear on the pages of “selected restaurants” in the U.S.
Does the thought of jumping on a new live streaming app such as Periscope or Meerkat, or other social media network give you major anxiety? Does it excite you yet at the same time make you want to bury your head in a pillow for the next 30 days? Many marketers want to embrace the new media of today. They want to lead. They want to take risks. However, they also fear they will fail.
Home builders today have the challenge of not only building beautiful homes at prices that will still attract home buyers, but also marketing their company in an effective manner. To accomplish this, it is crucial to have an up-to-date website, a presence on various social media platforms, and to post regularly to their blog.