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When researching this month’s best branded content, I realized it’s now been over five years since Isiah Mustafah came into our lives and rocked the marketing world. Today, Old Spice’s “The Man Your Man Could Smell Like” campaign would be considered clever and effective, but it’s easy to forget how revolutionary it was back in 2010, revealing the power of the social web to a ...
Last week, we were forced inside Pho Ba Co because it was too hot outside. This week, the weather was perfect for patio dining. As a bonus, we got a spot in the shade. We discussed numerous issues at this week’s meetup. The main highlights were the return of Cars and Coffee, my new Tesla Model X, and Bravo TV inviting me to be in an episode of the reality TV show, Below Deck! ...
Mark Masters helps people to own their media. Mark has been running the UK-based marketing and design agency The ID Group for eight years. In more recent times he has concluded, like many other forward-thinking marketers and business people, that old school marketing tactics don’t work as effectively as they used to.
This may seem like "basic information", but I discovered recently that some of these little tips & tricks aren't exactly common knowledge. In this tutorial, I'm going to walk you through the use of images & pictures in WordPress... and some of the most common mistakes you should avoid. We'll take a look at one of my own blog posts as a live example, which I just publi ...
Writing content that doesn’t promote engagement is like speaking to an audience that’s wearing headphones – it doesn’t matter what you say because nobody is paying attention (and the few that are don’t care). In order for content to be truly successful, it not only needs to command attention but also encourage readers to interact with it.
Mobile devices are rapidly becoming consumers' go-to tool for all their shopping needs. Is your website optimized to handle these online shoppers—or are they going to leave your business behind? Some 52% of smartphone and tablet users say that a bad mobile experience makes them less likely to do business with a company, according to the following DirectBuy infographic.
Don’t have the time to read all the marketing news, blog posts, announcements, and other content related to SEO/social media/online marketing published each week? I’ve got you covered. I sift through trillions (well, hundreds) of online publications to stay on top of marketing news that might affect your online business.
Are you meant to be an entrepreneur? According to Operation Hope, 43% of children and teens say they want to start their own business one day but less than 15% of adults in the United States are involved in entrepreneurship. Are some people born to be entrepreneurs while others struggle with the decision or never achieve entrepreneurial success because they were never meant ...
Random, but when I was growing up, I always wanted a twin. From Mary-Kate and Ashley to The Parent Trap, mainstream portrayals of twins always made it seem like a good time. I suppose much of the appeal for me came from the outrageous idea of there being someone else in the world who looked and acted exactly like you, but obviously that’s not always the case.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Twitter to Remove Share Counts: In a recent update, Twitter announced that “Twitter share counts will no longer appear alongside Tweet buttons AND third-party direct access to tweet sh ...
Heidi cohen interviews Stephanie Sammons. Q: What’s your best piece of advice for readers looking to improve their marketing? Establish your entire digital presence on the foundation of trust and build it through influence. Think about the people who influence you. What about them attracts you? It is likely their perspective, passion, and personality.
Bikes should give way to cars: Cars are bigger Cars are faster Cars are powerful A car can hurt a biker Cities are built for commerce, and powered vehicles are the engine of commerce It's inefficient for a car to slow down I'm in a car, get out of my way I'm on a bike, I'm afraid Cars should give way to bikes: Bikers need a break Bikers are more fragile Bikes aren't n.
My problem, besides the fact that this photo is blurry and totally unfocused (lol), is that I have some extra time on my hands for the month of October. It's a sad, sad story. One you probably don't want to hear. Heh. The short version: I was engaged, I was happy, we were meant to move in together last month, he bailed, it's over. There ya go. Unlike the photo, I am focused.
The Limits of Hashtag Activism October 2, 2015 by Justin McGee Leave a Comment As a result of 24-hour cable news cycle, relentlessness of the internet and ubiquitousness of social media, for better or worse, we are, in some ways, more in tune with the world than ever before. Twitter helped spur on the Arab Spring in 2011, ignite the search for Joseph Kony and the Lord’s Res ...
So you are on your couch watching one of your favorite movies on HBO. But suddenly, in a middle of nowhere, you get a brilliant idea about a post. The idea has got everything it needs to get viral, to get popular. Because of the fear that you might forget it, you ran frantically towards your PC and start writing about it. And it’s done. You finally publish the post.
By now hoteliers should understand the importance of using video content to marketing their property. Compelling video can influence more engagement online and bring more travelers to your website. In previous blogs, I’ve mentioned methods that professional videographers use to ensure that their videos come out looking as great as possible.
Hello, G’day, Hola, Ahoj, Hallo, Mrhaba, Chaírete… These are the greetings of the past few months of my life. I’m back again with a travel update, maybe some industry insight, some tips, some lessons, some stories to tell your grandchildren. Oh and maybe some gym recommendations. I began writing this post from the train-cabin enroute from Prague, CZ to Berlin, DE. What a beautiful country-side.
Let’s begin with a question: Are successful entrepreneurs born or developed? Entrepreneurs are some of the most multi-talented and diverse people out there. A successful entrepreneur puts on many different hats at the same time – he’s a project manager, a risk-taker, an accountant, a marketer, a salesman. And that’s not all.