A Warts-and-All Guide to Kickstarter: What Works and What Doesn’t (Plus Where We Royally Screwed Up)

You have your big idea, and now you need funding. Your idea is awesome — the kind everyone will immediately understand and get excited about. The world will see how amazing the idea is, and funding will rain down upon you. But guess what? It won’t. These are the lessons we’ve learned so far while promoting our own in-progress Kickstarter campaign.Read the full article