Influence, Popularity and Marketing

by Tinu Abayomi Paul
One of the reasons influence is so important is because it can’t be bought outright. Sure, if you had the budget, you could spend millions of dollars on advertising, and run an advertising campaign that could reach into the home of everyone with a TV set, computer or cell phone. But once you reach everyone, then what? You can’t force people to buy, but you can influence them ...Read the full article

Demand Success 2013: Highlights!

See what all the fuss is about - check out highlights from last year's Demand Success 2013, Vocus' premier marketing and PR conference in Washington, D.C. Register today for Demand Success 2014 here: Vocus, Inc. is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Our integrated suites combine social marketing, search marketing, email marketing and publicity into a comprehensive solution that help businesses attract, engage and retain customers.