Contrarian Content Marketing: How to Zig When Everyone Else Zags

by Elisa Gabbert
Confession: I’m a content marketing manager who hates most content. It’s all so boring! It’s true in the consumer world – as Choire Sicha, co-founder of The Awl, just said in an interview for The Atlantic: I opened up my Digg reader the other day, because I was on blogging duty at work, and everything was so duplicative of each other.Read the full article