Survey: Most Marketers Are Uncertain Whether Facebook Efforts Are Effective

by Martin Beck
An extensive survey of marketing professionals' social media use confirms what most of us feel in our bones: that although Facebook is still king, the subjects are a bit uneasy. To put it more plainly, almost all marketers use Facebook and an overwhelming majority pick it as their most important social media channel, but more than half aren't sure that their Facebook efforts are effective.Read the full article