The 2 Reasons People Don’t Click on Your Buttons … And How to Overcome Them

by Jerod Morris
Buttons are cute, and they’re charming. You can’t be scared of a button. These are the words of Joanna Wiebe, whose delightful presentation on buttons at Authority Intensive resonated with data-backed usefulness. And she’s right. No one is scared of a button. Yet, people choose to not click on your call-to-action buttons all the time. Costing you conversions. Costing you money.Read the full article