SlideShare: 8 Ways a Digital Media Platform is More Powerful than “Marketing”

by Brian Clark
Taking a media approach to building an online audience is way more influential and effective than traditional marketing and advertising. This is true, not because it tricks anyone, but because it gives people what they want in a format that they prefer. And that’s powerful stuff. How does it work? Check out our first New Rainmaker SlideShare below, and discover for ...Read the full article