Hype watch: Does native advertising really perform as well as editorial?

by Lucia Moses
Lately, publishers have been crowing about the success of their native advertising. Some of it is doing so well, it’s even outperforming some editorial content on their sites. At least, that’s what three practitioners have recently said in public forums. Lisa Camarillo, head of sponsored news at NetApp, said NetApp’s sponsored stories on Forbes.Read the full article