Marin Partners With Channel Factory To Bridge Paid Search And YouTube Video Advertising

by Ginny Marvin
Marin Software has teamed up with video distribution and data platform, Channel Factory, to allow marketers to harness their paid search data to improve contextual targeting of their video ad campaigns on YouTube. "Brands are not effectively leveraging the data from their multi-platform campaigns, and are therefore not able to optimize and gain true insight from the b ...Read the full article